The UX Umbrella
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The document discusses user experience (UX) and how it is used to solve problems, not as a religion, magic, or altruism. It explains various aspects of UX like visual design, information architecture, interaction design, usability, and user research that help satisfy user goals and needs by analyzing user tasks and aligning with overall strategies. The document emphasizes defining important users and goals that can be addressed to use UX in solving problems.
The UX Umbrella
- 1. Photo by cobalt123 http://www.flickr.com/photos/cobalt/5315485485/sizes/o/in/photostream/ The UX Umbrella Dan Willis @uxcrank dan@dswillis.com
- 2. User experience is NOT a religion
- 3. User experience is NOT altruistic
- 4. User experience is NOT magic
- 5. UX is what it does and what it does is solve problems.
- 6. How UX solves problems
- 7. Visual Design • Satisfying the specific goals of well- defined users • Structuring visual elements • Aligning tone with overall strategy
- 8. Information Architecture • Satisfying the specific goals of well- defined users • Analyzing user tasks • Aligning information structure with overall strategy
- 9. Interaction Design • Satisfying the specific goals of well-defined users • Optimizing the interplay between humans and interfaces • Analyzing user tasks
- 10. Usability • Investigating how humans use the things we build
- 11. User Research • Investigating how and why humans do what they do
- 12. Content Strategy • Satisfying the specific goals of well- defined users • Collecting, creating and curating content • Aligning content with overall strategy
- 13. UX is what it does and what it does is solve problems.
- 14. How you can use UX to solve problems • Who are your most important users? • What goals or needs are most important to your most important users? • Of those goals or needs, which ones can you REALISTICALLY address with the work you’re doing?
- 15. More • Dan Willis • @uxcrank • http://www.dswillis.com • http://www.uxcrank.com
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