Marketers are now able to define geographic areas and super impose an array of detailed, accurate and insightful information to assist in decision making, bench marking, market targeting , new product introduction and market expansion initiatives. We have FMCG clients that have developed applications that help them manage market penetration in clearly defined areas, where they compare the area demographics within retail distribution by retail store, brands positioned, competitor activity and pricing data, to manage market penetration strategy execution. Other companies are more interested in applied programs for bench marking and managing territory performance.
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