The document discusses the process of wireframing for website design. It emphasizes the importance of requirements analysis, sketching, and iteration to define the problem space and explore design alternatives before beginning wireframing. Wireframing is presented as a "thinking device" to set and explore solutions rather than just visual design. The process involves measuring requirements multiple times, sketching ideas quickly and cheaply, locking down page flows, and iterating screens to search for the best design within the constraints.
15. Sketching
I see sketching as an important pre-
wireframing technique for doing
divergent and transformative design,
something that fundamentally
differentiates Designers from the
wireframe monkeys.
19. Lock the flow
Critical to keep sketches quick and cheap to
create
• One of the best opportunities to innovate
• Way cheaper at the outset than later on