Ovetta Sampson

Greater Chicago Area United States

Senior Design Research Lead at IDEO

Design

My name is Ovetta Sampson and I solve problems. I RESEARCH usability issues. I LISTEN to users, stakeholders, teammates and clients. I TRANSLATE quantitative and qualitative data into user-centric design. I ANALYZE web, usability test and user behavioral data. Then I mix it all into the UX BLACK BOX and create actionable, results-oriented beautiful designs that enhance user experience and exceed business goals.