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Swot sample of Coffee shop

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Lena Argosino
Lena Argosino

The document discusses the strengths, weaknesses, opportunities, and threats for a proposed bookshop café business. Some of the key strengths are that it will offer coffee, books, and a relaxing ambience, while also being uniquely the first of its kind in the area. However, weaknesses include the risks involved with being a new brand and uncertainty around customer loyalty. Opportunities exist in the growing café market and target location. Threats include competition from cheaper cafés and tea houses, as well as trends away from caffeine.

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• Strength One of the proponents’ angles is the various services and products offered. A café that serve coffee, espresso, frappuccino and books. In addition, the ambience is so well-rounded the relaxation of the customers is guaranteed. The price might be as high as the high-end coffees out there but it is parcelled to the quality of both the product and service. Moreover, the proposed business is unique kind of service since it will be the first bookshop café in the Laguna and it's at good location accessible for potential customers. The business have sufficient fund to execute the service, highly technological equipment and skilled workers. The security and convenience of the customers is of high-priority as well. Furthermore, the proponents’ best strength is having informative books to accompany customers. • Weakness An emerging or new brand in the café business, the risk is high that it won’t be as successful as like in the other countries. Since the business is new in the industry, factors are: not all Filipinos are book-lovers, and some may like to read but not as enthusiastic as people from foreign countries which leads to uncertainty of customer loyalty. In addition, the business priced at higher price for the maintenance of both machines and books since it will seize the time and cost to ensure the cleanliness in the cafe, affecting the profit.
• Opportunity A café is fast growing franchise, a lot of people love drinking coffee, spending time with friends at cafes or even alone time there. Its ways are already grasped by many, its saturation is also a good thing. The target location is accessible to the target market. Moreover a high-end café to be patronized, a lot of people who love coffee are looking for new places, desiring a new taste, and the smell of new aroma. Lastly, tie-ups with other companies for promotions which will benefit the customers with more similarly will benefit both the café and the partnered company too. • Threats There are a lot of other cafés or tea houses to replace the proposed project especially if customers prefer cheaper ones. Likewise, there are tons of instant coffees, and teas available in the general market, again they are way cheaper. Filipinos are practical, if they think there’s an alternative that will cost less, they would choose that. Also, other target market trends go for a more healthy way and caffeine is not included on the list which of course is not a good thing in our end. However, as sales and profits get high, the arising of competitors will be expected.

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Swot sample of Coffee shop

  • 1. • Strength One of the proponents’ angles is the various services and products offered. A café that serve coffee, espresso, frappuccino and books. In addition, the ambience is so well-rounded the relaxation of the customers is guaranteed. The price might be as high as the high-end coffees out there but it is parcelled to the quality of both the product and service. Moreover, the proposed business is unique kind of service since it will be the first bookshop café in the Laguna and it's at good location accessible for potential customers. The business have sufficient fund to execute the service, highly technological equipment and skilled workers. The security and convenience of the customers is of high-priority as well. Furthermore, the proponents’ best strength is having informative books to accompany customers. • Weakness An emerging or new brand in the café business, the risk is high that it won’t be as successful as like in the other countries. Since the business is new in the industry, factors are: not all Filipinos are book-lovers, and some may like to read but not as enthusiastic as people from foreign countries which leads to uncertainty of customer loyalty. In addition, the business priced at higher price for the maintenance of both machines and books since it will seize the time and cost to ensure the cleanliness in the cafe, affecting the profit.
  • 2. • Opportunity A café is fast growing franchise, a lot of people love drinking coffee, spending time with friends at cafes or even alone time there. Its ways are already grasped by many, its saturation is also a good thing. The target location is accessible to the target market. Moreover a high-end café to be patronized, a lot of people who love coffee are looking for new places, desiring a new taste, and the smell of new aroma. Lastly, tie-ups with other companies for promotions which will benefit the customers with more similarly will benefit both the café and the partnered company too. • Threats There are a lot of other cafés or tea houses to replace the proposed project especially if customers prefer cheaper ones. Likewise, there are tons of instant coffees, and teas available in the general market, again they are way cheaper. Filipinos are practical, if they think there’s an alternative that will cost less, they would choose that. Also, other target market trends go for a more healthy way and caffeine is not included on the list which of course is not a good thing in our end. However, as sales and profits get high, the arising of competitors will be expected.