Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo

updated! What is the cost of tracking you to the restroom?

•Download as PPT, PDF•
•
Yvette Dubel
Yvette Dubel

Step outside the box with this presentation that takes a different view in considering the risks and opportunities offered by Big Data. Thinking forward you are invited to consider new approaches to risk management.

1 of 10
WebAntiphon.com WebAntiphon Group What is the realWhat is the real cost of tracking youcost of tracking you to the restroom?to the restroom? Thinking forward about big data & brand innovation. Photo source: https://blogs.lt.vt.edu/fieldoftrees/2013/04/06/user-created-affordances-vts-mcbryde-mens-
No one sets out to be on the wrong side of history.  And yet that is where some have found themselves. Enron Even seemingly unrelated events And create an atmosphere of dustrust Become connected in social memory WorldCom Wachovia Prior to their downfall they werePrior to their downfall they were praised as giants of enterprisepraised as giants of enterprise
SAME GAME NEW RULES But in this new game consumers prefer collaboration & hacking to create better options. The emergence of privacy phones that put settings usually hidden from the users now at their fingertips. During their heyday how much did they help define business as usual? More importantly how much has really changed? If trust is any indicator, not enough. Headlines like this are an indicator of things to come. "ACLU wants to know how Michigan cops use 'data extraction devices'" Source: http://news.cnet.com/8301-17938_105- 20055431-1.html MORE DATA MORE PROBLEMS
Sales Infrastructure For emerging markets Calls , texts messages & emails encrypted instead of made easily accessible forCalls , texts messages & emails encrypted instead of made easily accessible for data mining.data mining.  Both phones hack existing hardware to create products for an emerging market.  As the services for the phone extends to more areas it will increase conversation and curiosity about what is happening with big data behind closed doors. REDESIGNING BRAND DISTINCTIONREDESIGNING BRAND DISTINCTION Hardware Customer share Retail Device Brand
WHEN IS AN APP JUST AN APP?WHEN IS AN APP JUST AN APP? EXAMPLE The Charmin clean restroom app helps users find public facilities in their vicinity Imagine the unimagined range of push back to your data mining activity. How severe will the damage be in terms of brand value? THREAT RISK?
Remember Pink Slime? Sales were on the rise. Projections for growth were through the roof until....the public got a peek behind the curtain. And demand for their brand vanished, along with their brand value.
Although privacy policies were supposed to promote transparency, too many have been implemented with the sole consideration given to minimizing litigation risks. Understanding Risks Differently
Will brands playing this Big Data game today pay a karmic debt for what now passes for business as usual? There are hints that unexpected risks loom that litigation focused risk management never saw coming.
For outside box thinking GO TO WEBANTIPHON.COM For outside box thinking GO TO WEBANTIPHON.COMGO TO WEBANTIPHON.COM Request your Free mini strategy session
Thank you

More Related Content

updated! What is the cost of tracking you to the restroom?

  • 1. WebAntiphon.com WebAntiphon Group What is the realWhat is the real cost of tracking youcost of tracking you to the restroom?to the restroom? Thinking forward about big data & brand innovation. Photo source: https://blogs.lt.vt.edu/fieldoftrees/2013/04/06/user-created-affordances-vts-mcbryde-mens-
  • 2. No one sets out to be on the wrong side of history.  And yet that is where some have found themselves. Enron Even seemingly unrelated events And create an atmosphere of dustrust Become connected in social memory WorldCom Wachovia Prior to their downfall they werePrior to their downfall they were praised as giants of enterprisepraised as giants of enterprise
  • 3. SAME GAME NEW RULES But in this new game consumers prefer collaboration & hacking to create better options. The emergence of privacy phones that put settings usually hidden from the users now at their fingertips. During their heyday how much did they help define business as usual? More importantly how much has really changed? If trust is any indicator, not enough. Headlines like this are an indicator of things to come. "ACLU wants to know how Michigan cops use 'data extraction devices'" Source: http://news.cnet.com/8301-17938_105- 20055431-1.html MORE DATA MORE PROBLEMS
  • 4. Sales Infrastructure For emerging markets Calls , texts messages & emails encrypted instead of made easily accessible forCalls , texts messages & emails encrypted instead of made easily accessible for data mining.data mining.  Both phones hack existing hardware to create products for an emerging market.  As the services for the phone extends to more areas it will increase conversation and curiosity about what is happening with big data behind closed doors. REDESIGNING BRAND DISTINCTIONREDESIGNING BRAND DISTINCTION Hardware Customer share Retail Device Brand
  • 5. WHEN IS AN APP JUST AN APP?WHEN IS AN APP JUST AN APP? EXAMPLE The Charmin clean restroom app helps users find public facilities in their vicinity Imagine the unimagined range of push back to your data mining activity. How severe will the damage be in terms of brand value? THREAT RISK?
  • 6. Remember Pink Slime? Sales were on the rise. Projections for growth were through the roof until....the public got a peek behind the curtain. And demand for their brand vanished, along with their brand value.
  • 7. Although privacy policies were supposed to promote transparency, too many have been implemented with the sole consideration given to minimizing litigation risks. Understanding Risks Differently
  • 8. Will brands playing this Big Data game today pay a karmic debt for what now passes for business as usual? There are hints that unexpected risks loom that litigation focused risk management never saw coming.
  • 9. For outside box thinking GO TO WEBANTIPHON.COM For outside box thinking GO TO WEBANTIPHON.COMGO TO WEBANTIPHON.COM Request your Free mini strategy session