Public service access to TV is to remain at the heart of UK government policy as a new report warns that over a million viewers are at risk of being excluded in the longterm transition to streaming.
What are the predictable and unpredictable factors that drive up the cost of cloud streaming workflows as complications arise and projects scale? AWS' John Barber, IMAX's Abdul Rehman, Zixi's Eric Bolten, and SVTA's Jason Thibeault offer practical tips for keeping cloud costs in check in this clip from Streaming Media Connect 2024.
"Contextual advertising is a really hot topic in TV advertising right now," declared TVREV's Alan Wolk at Streaming Media Connect 2024. But what exactly is it, and how is its growing presence in CTV and streaming changing the TV experience and particularly the way advertisers buy media? Wolk, Estrella MediaCo's Christina Chung, and Mad Leo Consulting's C.J. Leonard explore these issues in this clip from their panel at Streaming Media Connect.
Preventing subscriber churn is the oldest problem in the streaming subscription business, and bundling is hardly a new solution, as analyst Paul Erickson points out in this clip from Streaming Media Connect 2024. So with a purported "Great Rebundling" upon us—and with tiered offerings, hybrid ad models, and other revenue-generating approaches increasingly holding sway—how do contemporary bundling/rebundling strategies differ from old ones and offer greater avenues to success? Ampere Analysis' Guy Bisson, Hub's Jon Giegengack, and Antenna's Rameez Tase offer their takes on current bundling and aggregation strategies and which ones are working in 2024.
Head of Roku Exchange Charlie Goodman and Future Today Marketplace VP Tim Ware discuss the opportunities and the challenges of monetizing the Roku Channel and Exchange for programmers, distributors, and advertisers alike in this clip from their panel at Streaming Media Connect 2024.
Today, localisation remains a critical budgetary line item for content owners delivering shows to diverse and transnational audiences, and it is probably one whose typical costs have not, until recently, changed considerably in quite some time. The increasingly prevalent use of AI in content localisation, subtitling, and translation promises to change all of that—particularly through the controversial and ethically fraught use of imitative synthetic voices.
The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.
With large sports-streaming operators, WebRTC provides a real opportunity for ultra-low-latency streaming. But those same operators, which spend billions on licensing rights, can't afford to just swap the ability to stream content in real time for basic OTT functionality like SSAI and DRM.
This column isn't meant to be a downer, especially because the overall economy seems to be plugging along. But it is meant to ask those of you in the industry to share anecdotes and stories about the pain points you're facing. We know that everything in streaming has its price, but you are in a better position to help us fully understand what that price entails.
