Our approach to analytics

Our sole mission is to help people see and understand data. This means providing an analytics platform that allows everyone to reveal actionable insights—from the incremental to the transformative.

We believe that to help everyone see and understand data, we need to provide rich capabilities for users of all levels of technical ability. From simple, go-to metrics to advanced analytic techniques, Tableau provides a flexible front-end for data exploration with the necessary analytical depth for the data scientist. By leveraging sophisticated calculations, R and Python integration, rapid cohort analysis, and predictive capabilities, data scientists can conduct complex, quantitative analyses in Tableau, and share visual results to facilitate better understanding and collaboration with data.

We've invested in technologies that make analytics intuitive and addicting. Instant geocoding means you can automatically create maps with a click; suggested table joins make data prep a breeze; Show Me recommends the best visualizations for your data; and automatic data role assignments get you to visual exploration faster. Our development team is always working on new innovations. From suggesting relevant content to supporting drag-and-drop statistical analyses, Tableau makes the most of machine learning and advanced analytics to put the power of data discovery in everyone’s hands.

With Tableau, you can deliver visual analytics to your organization in whichever way makes the most sense to you. Use Tableau Mobile for on-the-go data access and analysis on any device, or explore and interact with vizzes directly in the browser. You can even embed your analytics into other applications to give them more visibility. Want to allow your customers to benefit from powerful analytics? Integrate Tableau into your own product, and make your solution shine. From customer support to product training and roadmap collaboration, we are focused on empowering you and your customers to gain value from their data.

In many ways, Tableau stands alone among analytics platforms. We make smart people smarter: By staying focused on empowering users to ask interesting questions of their data as quickly as possible, we built a platform that has valuable functionality for everyone in your organization. We put trusted data at the center of your business, so your people can connect and explore limitlessly.