trough

Welsh rugby is used to peaks and troughs, ecstatic highs and wretched lows with not much in between.

He advised the channel, "Stay the course. The audience is exhausted and needs a break. It’ll be back — and Resistier than ever. Suffer the ratings trough."

Mark says that businesses like his can be loyal to workers and take long-term decisions, riding through the peaks and troughs of the business cycle.

"In the scope of a golfer’s career there are so many peaks and troughs and it worked out for me this year."

The effects of RealPage's scheme was far-reaching; at least half of the country's landlords reportedly ate from the trough, calculating that even if rent hikes resulted in vacancies, they would still make larger profits.