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Vertigo Theme

@saulbass / saulbass.tumblr.com

a tumblr theme by MATTHEW BUCHANAN

Version 1.2 of the [Vertigo theme for Tumblr](http://saulbass.tumblr.com) is now available, with support for notes and follower lists. To upgrade to the new version, copy the contents of [this text file](http://theme.matthewbuchanan.name/themes/vertigo/vertigo-theme-1-2.txt) into the Custom HTML field of the [Customize](http://www.tumblr.com/customize) panel on your Dashboard. Vertigo is now in the [Theme Garden](http://www.tumblr.com/themes/recent) too!

Version 1.1 of the [Vertigo theme for Tumblr](http://saulbass.tumblr.com) is now available. The main additions are support for search and an upgrade to the sIFR font replacement technology that fixes (finally) the inability to click links in replaced text. In response to a user request the theme now also replaces smilies in text :-). If you use the theme and wish to tip the author, you can [do so here](http://tipjoy.com/u/matthewbuchanan/) and I'll probably put it towards [this](http://matthewbuchanan.name/post/57036932/sopranos-gift-set), thanks! To upgrade to the new version, copy the contents of [this text file](http://theme.matthewbuchanan.name/themes/vertigo/vertigo-theme-1-2.txt) into the Custom HTML field of the [Customize](http://www.tumblr.com/customize) area on your Dashboard.

Vertigo is a free [Tumblr](http://www.tumblr.com) theme by [Matthew Buchanan](http://matthewbuchanan.name/post/39733076/vertigo-theme-for-tumblr), inspired by the design work of the late Saul Bass and released 24 June 2008 under [Creative Commons](http://creativecommons.org/licenses/by-nc-sa/3.0/). To install the theme on your Tumblr site, copy the contents of [vertigo-theme-1-2.txt](http://theme.matthewbuchanan.name/themes/vertigo/vertigo-theme-1-2.txt) into the Custom HTML field of the [Customize](http://www.tumblr.com/customize) area on your Tumblr Dashboard. (If this doesn't make sense, Richard Dunlop-Walters has [a tutorial](http://customthemes.tumblr.com/private/38816840/v8QP0gMBDacpk7e9MDYupn7R) that explains the process visually.) The theme includes a single custom colour named "Accent", which allows you to change all the orange elements to a different shade (look in Customize under "Colors" once the theme is installed). Bright colours work best with the dark background.

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Reblogged

A genius mashup of Saul Bass and _Star Wars_, created for a school project by [Brian Hilmers](http://brianhilmers.com). The [Remastered Deluxe Edition](http://youtube.com/watch?v=2yoIEWpl9oc&watch_response) video response adds a little George Lucas "magic".

Design is thinking made visual.

SAUL BASS (1920-1996) was not only one of the great graphic designers of the mid-20th century but the undisputed master of film title design thanks to his collaborations with Alfred Hitchcock, Otto Preminger and Martin Scorsese. When the reels of film for Otto Preminger’s controversial new drugs movie, _The Man with the Golden Arm_, arrived at US movie theatres in 1955, a note was stuck on the cans — "Projectionists: pull curtain before titles". Until then, the lists of cast and crew members which passed for movie titles were so dull that projectionists only pulled back the curtains to reveal the screen once they’d finished. But Preminger wanted his audience to see _The Man with the Golden Arm_’s titles as an integral part of the film. [Read more.](http://www.designmuseum.org/design/saul-bass/)

North By Northwest (1959)

Roger Thornhill: The moment I meet an attractive woman, I have to start pretending I have no desire to make love to her.
Eve Kendall: What makes you think you have to conceal it?
Roger Thornhill: She might find the idea objectionable.
Eve Kendall: Then again, she might not.
If any one person can be credited with having introduced the idea of "high concept"—the single striking image or pithy phrase that immediately sums up a creative work—to the movie industry, it would have to be Saul Bass.

—From Philip Kemp's [short biography](http://www.filmreference.com/Writers-and-Production-Artists-Ba-Bo/Bass-Saul.html) of Saul Bass.

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