Marketing tips

New to lead management? This infographic will show you everything you need to know about the lead lifecycle—and how automation can help you find, nurture, and win more leads.

The beginner's guide to lead management

When AI became more accessible, content repurposing was one of the first use cases I thought of. There are tons of ways to do this, but here, I'll share a few of my favorite ways to use AI to improve your content repurposing workflow.

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How AI can help you repurpose content for social media

Writing even the most mind-blowing blog post won't cut it when it comes to content marketing. Say it with me: you need a content distribution strategy. 

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How to use Medium to expand the reach of your content marketing efforts

It's possible to keep year-end marketing audits simple. You don't need a bunch of time or fancy tools—just a place to jot down your thoughts. Here's a simple marketing review template to get you started. 

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How to run a marketing audit with just a spreadsheet

I started my search by looking for LinkedIn groups related to "marketing." I expected a lot, but I did not expect 93,000 results, including four groups on the first page alone with a million or more members. 

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Are LinkedIn groups for marketers worth joining?

Working for an in-house design team means that your colleagues will assume you have all the context you need to create your designs. You all work for the same company, so you all know all the things, right? Not so much.

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How to collect the right information for your creative briefs

I've been working in performance marketing for about six years, and if there's one thing I've learned (I've learned more than one thing, I promise), it's this: not every advertising channel will work for every business.

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How to prioritize advertising platforms (with template)

Lead acquisition is expensive and time-consuming—there's no way around it. Whether you're investing in referral campaigns, affiliate partnerships, pay-per-click platforms, or social media contests, you have to shell out to get eyes on your lead gen form.

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5 tips for creating effective lead generation forms

Videos are huge on social—but it's easy to forget that you have another spot for videos that's even more visible: your own website. 

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5 videos you should embed on your website

We asked business owners and marketers what kinds of promotional events have worked best for their business, and here's what they said. 

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6 promotional event ideas to boost your brand

Depending on how your company is structured, your product team (or teams!) might be juggling several different projects at once. If you're not on a product team, it can be challenging to get your project prioritized and added to the product roadmap. 

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How to influence the product roadmap (if you're not a product manager)

While many brands rely on exclusivity or social proof, some are tapping into fear and using FOMO to drive brand awareness and sales. How? With the help of lots (and lots) of micro-influencers.

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The FOMO strategy: How 3 brands used micro-influencers to get overly sponsored

If you're starting your first micro-influencer campaign, these tips will make sure you're covering your bases. 

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5 things to remember when running your first micro-influencer campaign

Writers of the world, listen up. There are ways to make your work more enjoyable so you can increase time on page, conversions, and all the other metrics you hold so dear. 

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How to write long-form content for readers short on time

From things you should avoid to helpful tips that aren't obvious to a design beginner, here are some of the most helpful hacks of design professionals.

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5 tips to help you grow your design skills quickly

When you feel like you've exhausted all your revenue channels, the natural next step is to look outside your business. This is what I did for the company I work at, JustCall—and our partner program now contributes 16% of our total revenue.

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How to build a partner program for your company

This "product on a page" template will help you communicate new products and features to your marketing team.

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Facilitate internal understanding of your products with this template

From subject lines to CTAs, these emails are sharp, different, timely—and even a wee bit entertaining.

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9 email drip campaign examples and best practices

Reddit can be a gold mine for brands, but it can also be absolutely brutal if you dive in without learning the ropes. 

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Reddit marketing: How to get it right (and wrong)

YouTube analytics can be overwhelming. Here are the metrics that matter.

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The 10 YouTube metrics you should focus on

The steps to build a lead generation funnel include finding your target customers, creating content, and engaging leads with email marketing. 

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How to build a lead generation funnel in 4 steps

Lead management is the process of collecting and managing leads with the goal of turning them into customers through targeted marketing content.

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What is lead management and how do you do it right?

Social listening, branded search volume, backlink profiles, and earned media coverage are just a few metrics to track brand awareness. Read on to learn more. 

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How to measure brand awareness: 9 key metrics to track

Check out our social media audit template and learn how to perform an audit so you can maximize the success of your campaigns.

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A social media audit template (and how to use it to perform an audit)

Based on an analysis of over 100,000 keywords, here's how AI Overviews in Google are impacting different industries. And what to do about it.

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How Google AI Overview impacts 20 industries

Learn how you can (and when you shouldn't) use ChatGPT to write copy. 

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How to use ChatGPT for copywriting and content ideation

Before dropping 5K on Facebook ads, try these 11 low-cost ad ideas for small businesses. 

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12 small business advertising ideas

We curated our favorite social media marketing examples to give you the inspiration you need to execute your next SMM campaign across channels.

11 social media marketing examples to inspire your campaigns

Customer journey mapping visualizes how customers interact with your brand. Learn how to create an effective customer journey map, or download our free templates.

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Customer journey mapping 101 (+ free templates)

It's way easier to sign up for email updates from random companies than you might think.

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How to craft a great unsubscribe experience—and why it matters

In this comprehensive TikTok Ads guide, I'll share everything you need to know to get started, including ad formats, best practices, and optimization.

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A complete guide to TikTok Ads

Having an active LinkedIn presence has all sorts of benefits. Here's how to build your company's LinkedIn strategy.

How to build a LinkedIn marketing strategy from scratch

 I learned a lot working with the Unwinnable team to engage subscribers with a Discord community. I'd like to share what I learned, so here's how you can create a Discord community for your brand.

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