Prof Gerald Munyoro is a Prof of Entrepreneurship in the Graduate School of Business under the Faculty of Commerce. He holds a PhD degree in Regional Economics and Post Graduate Certificate in Higher Education from the University of Dundee; MSc in International Marketing and Post Graduate Diploma in Economic Management and Policy from the University of Strathclyde; MSc in Entrepreneurship and Economic Development and BA (Hons) in Business Administration from University of Paisley (now University of West of Scotland) UK. Gerald has extensive academic and research experience having worked in leading universities in United Kingdom (Universities of Dundee, Bradford School of Management, Edge Hill, Hertfordshire and Leeds Trinity). As a lecturer, he has taught both postgraduate and undergraduate programmes in Economics, Entrepreneurship, HRM, International Business and Marketing as well as supervising Research Projects mainly at postgraduate level. Beyond further education, Gerald’s experience extends to the Public and Private sectors, where he worked as an administration officer in the departments of Social Welfare and Agriculture as well as local government in both Zimbabwe and UK. Dr Gerald Munyoro’s research interests are in the areas of International Business, Marketing Management, Local Authorities, Economic Development, Entrepreneurship and Enterprise Development. Gerald has written a number of papers (published and unpublished) in the areas of regional economic development, Local Authorities, International Business, Entrepreneurship and Enterprise Development. He has also attended a number of conferences and seminars mainly in UK and Zimbabwe. He has also been involved in supervising students from various countries mainly in the areas mentioned above. Dr Munyoro is a member of a number of Regional Science Association: British and Irish (RSA:B & I), Regional Studies Association (RSA), Chartered Institute of Personnel and Development (CIPD) and Associate Member of Chartered Institute of Marketing (CIM).
IRJEMS International Research Journal of Economics and Management Studies, 2024
The research sought to evaluate the existence of entrepreneurship prerequisite skill sets in the ... more The research sought to evaluate the existence of entrepreneurship prerequisite skill sets in the small-scale horticulture farming sector in Mutoko District in Mashonaland East province in Zimbabwe. Thus, this was achieved through phenomenological philosophy, and the sample was made of 50 persons comprising 30 women, 5 bank officials, 5 Agritex, 5 Village heads and 5 spouses. Consequently, the findings from the study show that entrepreneurship prerequisite skills are significant to the growth of the small-scale horticulture farming sector in Mutoko District in Mashonaland East province. Furthermore, the findings show that entrepreneurship prerequisite skills exist in the small-scale horticulture farming sector in Mutoko District. Equally, entrepreneurship prerequisite skills are significant to the growth of the small-scale horticulture farming sector in Mutoko District in particular and Zimbabwe at large. However, there is also a need for the government to equip small-scale horticulture farmers with more sophisticated entrepreneurship prerequisite skill sets through incessant pieces of training.
This study was based on the role of brand recognition in enhancing customer retention in the phar... more This study was based on the role of brand recognition in enhancing customer retention in the pharmaceutical retail sector of Zimbabwe because brand recognition and customer retention have become popular subjects in recent years since it is believed that customers are the life blood of any business. Accordingly, the study made use of self-administered questionnaires in collecting data from customers and employees of retail pharmacies in Chinhoyi, Mash West province in Zimbabwe and the respondents were selected through stratified random sampling. Consequently, the data was analysed qualitatively using thematic analysis supported by quantitative analysis to make sure the results were genuine. Therefore, the research findings show that brand recognition does not exist in the pharmaceutical retail sector in Zimbabwe even though the majority of respondents agreed that branding especially brand recognition plays a significant role in shaping customer loyalty as well as customer retention. Furthermore, the study also shows that the attributes of branding include familiarity with brand, relevance of pharmacy brand, differentiation of pharmacy brand, perceived quality of a brand, reliability and esteem of a brand are positive influencers of customer loyalty by so doing enhancing customer retention.
This study was based on the role of branding on customer loyalty in the pharmaceutical retail sec... more This study was based on the role of branding on customer loyalty in the pharmaceutical retail sector of Zimbabwe because branding and customer loyalty have become popular subjects in recent years since it is believed that customers are the life blood of any business. Accordingly, the study made use of self-administered questionnaires in collecting data from customers and employees of retail pharmacies in Marondera, Mash East province and the respondents were selected through stratified random sampling. Consequently, the data was analysed using Statistical Package for Social sciences (SPSS). Therefore, the research findings show that branding exists in the pharmaceutical retail sector of Zimbabwe and the majority of respondents agreed that branding plays a role in shaping customer loyalty as well as customer retention. The study also shows that the attributes of branding include familiarity with brand, relevance of pharmacy brand, differentiation of pharmacy brand, perceived quality of a brand, reliability and esteem of a brand are positive influencers of customer loyalty.
AFRICA DEVELOPMENT AND RESOURCES RESEARCH INSTITUTE (ADRRI) JOURNAL , 2023
This study was based on the contribution of brand recognition in enhancing customer retention in ... more This study was based on the contribution of brand recognition in enhancing customer retention in the buying of tea products in Zimbabwe. Thus, this was achieved through a questionnaire survey involving customers, marketing managers and Tanganda Tea Company employees. Accordingly, the findings indicate that customers are familiar with the Tanganda brand, Tanganda Tea Company provides tea products that are relevant to their needs, customers consider Tanganda products to be of high quality and far better than the other tea brands as they are distinct from other tea brands, respondents also supported the use of traditional media such as TV, radio, roadshows and social media, the majority of the respondents stated that they obtain higher satisfaction from buying Tanganda tea than any other brand, the majority of the customers indicated that they are willing to accept a premium price for Tanganda tea because they recognize its brands and that they would recommend others to buy Tanganda brands. Similarly, the results of the study indicate that brand recognition has positive attributes such as brand knowledge, brand relevance, brand perceived quality and brand esteem which have positive effects on customer retention for tea products. In conclusion, Tanganda tea products are considered to have an effect on repeat purchases as most customers regard the Tanganda Tea products to be better than competing brands. Conclusively, the study recommends that Tanganda Tea Company employ brand recognition strategies to ensure higher levels of customer.
AFRICA DEVELOPMENT AND RESOURCES RESEARCH INSTITUTE (ADRRI) JOURNAL , 2023
This study was based on the contribution of brand recognition in enhancing customer retention in ... more This study was based on the contribution of brand recognition in enhancing customer retention in the buying of tea products in Zimbabwe. Thus, this was achieved through a questionnaire survey involving customers, marketing managers and Tanganda Tea Company employees. Accordingly, the findings indicate that customers are familiar with the Tanganda brand, Tanganda Tea Company provides tea products that are relevant to their needs, customers consider Tanganda products to be of high quality and far better than the other tea brands as they are distinct from other tea brands, respondents also supported the use of traditional media such as TV, radio, roadshows and social media, the majority of the respondents stated that they obtain higher satisfaction from buying Tanganda tea than any other brand, the majority of the customers indicated that they are willing to accept a premium price for Tanganda tea because they recognize its brands and that they would recommend others to buy Tanganda brands. Similarly, the results of the study indicate that brand recognition has positive attributes such as brand knowledge, brand relevance, brand perceived quality and brand esteem which have positive effects on customer retention for tea products. In conclusion, Tanganda tea products are considered to have an effect on repeat purchases as most customers regard the Tanganda Tea products to be better than competing brands. Conclusively, the study recommends that Tanganda Tea Company employ brand recognition strategies to ensure higher levels of customer.
Thus, the lack of funding is curtailing productivity levels while increasing risks to the miners'... more Thus, the lack of funding is curtailing productivity levels while increasing risks to the miners' personal health and safety and, environmental degradation. The key recommendations are that the government and key stakeholders should promulgate regulations that guide the artisanal and smallscale mining and develop a framework for attracting funding for the sector by private and public institutions. The role and contribution of microfinance to the sector should be enhanced and supported by the government which is the official buyer of minerals in the country. In many ways, these provisions will plug the leaks in the minerals market and ensure the viability and survival of the sector and sustainable employment creation.
International Journal of Current Research in Science and Technology, 2023
The study was centred on the contribution of brand awareness on customer retention in the mini-ma... more The study was centred on the contribution of brand awareness on customer retention in the mini-markets in Zimbabwe and thus, focusing on Zuva Petroleum Ltd.'s mini-markets also known as Presto. Thus, the study was prompted by the challenges being faced by the mini-markets in Zimbabwe and in the process creating a considerable strain on the business performance of these mini-markets. Accordingly, this study was achieved by adopting the phenomenological research philosophy which is a valuable means of finding out what is happening, seeking new insights, asking questions and assessing phenomena through the use of literature search, engaging experts and conducting focus group interviews. In addition, the data was analysed using qualitative data analysis. Consequently, the results show that mini-markets in Zimbabwe especially mini-markets in service stations (gas stations) have an array of challenges but the good thing to come out of this study is that brand awareness exist in the mini-markets in Zimbabwe. Furthermore, the results show that brand awareness also influences customer retention as it builds customer loyalty which is turned into sales as the brand attracts more customers. In addition, brand awareness can be used in building the image of the organization such as Zuva Petroleum Ltd. Thus, it is clear from the study that creating a brand is important because it allows retailers to build relationships with their audience, which can eventually turn them into loyal customers by so doing improving their business performance. For that reason, study recommends that social media be promoted in the retailing sector in Zimbabwe as it was found to be very effective in brand awareness campaigns. Keywords: Brand Awareness, Zuva Petroleum, Mini-Markets, Service Stations, Presto.
International Journal of Current Research in Science and Technology, 2023
The study’s aim was to ascertain the role of innovation in the growth of sugarcane industry in Zi... more The study’s aim was to ascertain the role of innovation in the growth of sugarcane industry in Zimbabwe focusing on Tongaat Hullet. Thus, this was achieved through the use of positivism research philosophy whose views about knowledge, reality and values guided this study. The study shows that there are several challenges hindering growth in the sugarcane industry among them lack of significant of innovation, insufficient financial resources, lack of access to up-to-date technology, poor innovation culture, economic instability and shortage of foreign currency, high inflation, currency instability, policy inconsistency among others. Consequently, the study recommended that sugarcane breeding be established in Zimbabwe, as well as agricultural practices in sugarcane production such as crop rotation, crop protection; water management; soil management; nutrient management; mechanized harvesting among others. In addition, there is need for government to provide sufficient foreign currency to enable the sugarcane industry to grow as well as stabilize the operating environment. Keywords: Histiocytic sugarcane, innovation, foreign currency, economic instability
Ihe study was aimed at detexminin- the roie Ok braid equity in enharLcing customer retention an t... more Ihe study was aimed at detexminin- the roie Ok braid equity in enharLcing customer retention an the buying of tea products m Zimbabwe. Furthermore, the study also established the existence of the brand equity in addition to ascertain the challenges facinb the use of brand equity in enhancing vustomer retention in the buying 0k tea products in Zimbabwe, to evaluate the effectiveness of brand equity in enhancincr customer retention in the buying of tea products in Zimbabwe. Thus, the study was based on a positivist research paradigm, and data was collected from Ariston Holdings and retailers and data was analysed using SPSS and ANOVA statistical packages. Accordingly, findings show that brand loyalty, brand awareness, perceived quality and brand association enhance customer retention. Conclusively, the study recommended that policy makers craft and implement policies that help support local tea products by imposing restrictions on importation of tea products to ease competition in the tea industry. Similarly, Ariston Holdings management and other stake holders from the tea sector in -e should try to promote their tea brands through celebrity endorsement, brand ambassadors, social media marketing to improve brand recognition, brand awareness, brand association, brand loyalty and perceived quality of their tea products to enhance customer retention. In addition, there is need for managers in the tea sector to hire experienced and skilled marketing personnel and train the existing ones to enable them to provide quality customer service to customers and implement brand equity strategies to enhance customer retention and marketing success.
A concern has been raised that African countries have been copying and using tools that are devel... more A concern has been raised that African countries have been copying and using tools that are developed in the West and these have not added value to concerned institutions in developing countries. As a result of this copy and paste tendency, Performance Management Systems (PMS) used in developing countries are obsolete to the extent that there is no accountability of staff with regards to their performance. This paper is based on a review of literature on Performance Management Systems in higher education institutions (HEIs). It is an extract from a project whose major objective was to develop a bespoke Performance Management System that can be used for quality assurance and its enhancement in Higher Education Institutions. The articles were identified through a systematic literature review by searching for key terms on the EBSCOhost data base using key words and backward snowballing. The findings are that performance management in higher education can be improved by taking the strengths of the current systems and adopt them to current conditions. Furthermore, the systems can be further improved with the aid of information and communication technology tools.
The Government sector has failed over time to deliver services to the expectations of the general... more The Government sector has failed over time to deliver services to the expectations of the general populace due to various challenges spanning financial, institutional and political and as a result engage non-state actors. It is in this context that the United Nations Development Programme (UNDP) introduced the Capacity Building Programme for Local Government and Service Delivery (CBPLGSD) from 2012 to 2015 in partnership with the Ministry of Local Government, Public Works and National Housing in Zimbabwe. The central research focus was to evaluate the capacity-building programme, and draw insights that could be useful post-2015 as the nation re-engages with UNDP under the Zimbabwe United 17 Nations Development Assistance Framework. The concept of capacity building focuses on enhancing the role of central government in ensuring effective service delivery through effective partnerships between governments and non-state actors. Data collection utilized structured questionnaires and semi-structured interviews. Data analysis used SPPS and content analysis. Research findings showed that critical stakeholders felt left out from the onset indicating inadequate consultation processes. Lack of participation affects ownership of the outcomes by stakeholders. The key recommendations are the need for active participation by all stakeholders and confidence building on the part of government in dealing with non-state partners in order to maximize the attendant technical and social benefits.
ZIMBABWE JOURNAL OF BUSINESS, ECONOMICS & MANAGEMENT, 2022
The study was based on the problems facing the financial sector in Zimbabwe focusing on NMB. Thus... more The study was based on the problems facing the financial sector in Zimbabwe focusing on NMB. Thus, the phenomenology research philosophy, as well as interviews and focus groups were used in this study. Therefore, the study shows that there is need for NMB and the financial sector to respond to these problems by incorporating corporate culture. Thus, although corporate culture exists at NMB and the financial sector, as indicated in this study, all the respondents at NMB understand that corporate culture defines organisational values as well guides how employees of corporates in the financial sector act, feel or think about their organizations but unfortunately it is not visible and well defined. In fact, workers at NMB and in the financial sector feel that the management talks about corporate culture but do not share the corporate values of their organizations as well as upholding their values. Hence, the study suggests that NMB and corporates in the financial sector should blend its corporate culture models in order to get the best out of their workers. Thus, NMB and the corporates should use both clan organizational culture model and meritocracy organizational culture model because they all believe in employee-oriented leadership, cohesiveness, participation, and teamwork something that both employees and the management feel is missing. In short, these types of theories promote greater productivity and company growth in addition to clear communication of ideas and feedback resulting in a positive company performance which the financial sector is aiming to achieve.
The reason for carrying out the study was to ascertain the role of entrepreneurship in sustaining... more The reason for carrying out the study was to ascertain the role of entrepreneurship in sustaining the churches’ operations in Zimbabwe given the current economic and political situation. Thus the study adopted the phenomenological philosophy which describes how human beings experience and perceive a certain phenomenon and Bulawayo Metropolitan was used as the case study. The data for the study was collected using questionnaires as well as focus groups. The quantitative approach was also adopted and it used SPSS and other softwares to analyse the data. The study showed that the entrepreneurial culture indeed exists in Zimbabwean churches and it is significant to the survival of the churches. The study revealed that entrepreneurship is practised more in Pentecostal and some Evangelical churches than the traditional churches hence, the recommendation to some traditional churches to embrace entrepreneurship given the dwindling support from Western partners. Furthermore, the study recomm...
IRJEMS International Research Journal of Economics and Management Studies, 2024
The research sought to evaluate the existence of entrepreneurship prerequisite skill sets in the ... more The research sought to evaluate the existence of entrepreneurship prerequisite skill sets in the small-scale horticulture farming sector in Mutoko District in Mashonaland East province in Zimbabwe. Thus, this was achieved through phenomenological philosophy, and the sample was made of 50 persons comprising 30 women, 5 bank officials, 5 Agritex, 5 Village heads and 5 spouses. Consequently, the findings from the study show that entrepreneurship prerequisite skills are significant to the growth of the small-scale horticulture farming sector in Mutoko District in Mashonaland East province. Furthermore, the findings show that entrepreneurship prerequisite skills exist in the small-scale horticulture farming sector in Mutoko District. Equally, entrepreneurship prerequisite skills are significant to the growth of the small-scale horticulture farming sector in Mutoko District in particular and Zimbabwe at large. However, there is also a need for the government to equip small-scale horticulture farmers with more sophisticated entrepreneurship prerequisite skill sets through incessant pieces of training.
This study was based on the role of brand recognition in enhancing customer retention in the phar... more This study was based on the role of brand recognition in enhancing customer retention in the pharmaceutical retail sector of Zimbabwe because brand recognition and customer retention have become popular subjects in recent years since it is believed that customers are the life blood of any business. Accordingly, the study made use of self-administered questionnaires in collecting data from customers and employees of retail pharmacies in Chinhoyi, Mash West province in Zimbabwe and the respondents were selected through stratified random sampling. Consequently, the data was analysed qualitatively using thematic analysis supported by quantitative analysis to make sure the results were genuine. Therefore, the research findings show that brand recognition does not exist in the pharmaceutical retail sector in Zimbabwe even though the majority of respondents agreed that branding especially brand recognition plays a significant role in shaping customer loyalty as well as customer retention. Furthermore, the study also shows that the attributes of branding include familiarity with brand, relevance of pharmacy brand, differentiation of pharmacy brand, perceived quality of a brand, reliability and esteem of a brand are positive influencers of customer loyalty by so doing enhancing customer retention.
This study was based on the role of branding on customer loyalty in the pharmaceutical retail sec... more This study was based on the role of branding on customer loyalty in the pharmaceutical retail sector of Zimbabwe because branding and customer loyalty have become popular subjects in recent years since it is believed that customers are the life blood of any business. Accordingly, the study made use of self-administered questionnaires in collecting data from customers and employees of retail pharmacies in Marondera, Mash East province and the respondents were selected through stratified random sampling. Consequently, the data was analysed using Statistical Package for Social sciences (SPSS). Therefore, the research findings show that branding exists in the pharmaceutical retail sector of Zimbabwe and the majority of respondents agreed that branding plays a role in shaping customer loyalty as well as customer retention. The study also shows that the attributes of branding include familiarity with brand, relevance of pharmacy brand, differentiation of pharmacy brand, perceived quality of a brand, reliability and esteem of a brand are positive influencers of customer loyalty.
AFRICA DEVELOPMENT AND RESOURCES RESEARCH INSTITUTE (ADRRI) JOURNAL , 2023
This study was based on the contribution of brand recognition in enhancing customer retention in ... more This study was based on the contribution of brand recognition in enhancing customer retention in the buying of tea products in Zimbabwe. Thus, this was achieved through a questionnaire survey involving customers, marketing managers and Tanganda Tea Company employees. Accordingly, the findings indicate that customers are familiar with the Tanganda brand, Tanganda Tea Company provides tea products that are relevant to their needs, customers consider Tanganda products to be of high quality and far better than the other tea brands as they are distinct from other tea brands, respondents also supported the use of traditional media such as TV, radio, roadshows and social media, the majority of the respondents stated that they obtain higher satisfaction from buying Tanganda tea than any other brand, the majority of the customers indicated that they are willing to accept a premium price for Tanganda tea because they recognize its brands and that they would recommend others to buy Tanganda brands. Similarly, the results of the study indicate that brand recognition has positive attributes such as brand knowledge, brand relevance, brand perceived quality and brand esteem which have positive effects on customer retention for tea products. In conclusion, Tanganda tea products are considered to have an effect on repeat purchases as most customers regard the Tanganda Tea products to be better than competing brands. Conclusively, the study recommends that Tanganda Tea Company employ brand recognition strategies to ensure higher levels of customer.
AFRICA DEVELOPMENT AND RESOURCES RESEARCH INSTITUTE (ADRRI) JOURNAL , 2023
This study was based on the contribution of brand recognition in enhancing customer retention in ... more This study was based on the contribution of brand recognition in enhancing customer retention in the buying of tea products in Zimbabwe. Thus, this was achieved through a questionnaire survey involving customers, marketing managers and Tanganda Tea Company employees. Accordingly, the findings indicate that customers are familiar with the Tanganda brand, Tanganda Tea Company provides tea products that are relevant to their needs, customers consider Tanganda products to be of high quality and far better than the other tea brands as they are distinct from other tea brands, respondents also supported the use of traditional media such as TV, radio, roadshows and social media, the majority of the respondents stated that they obtain higher satisfaction from buying Tanganda tea than any other brand, the majority of the customers indicated that they are willing to accept a premium price for Tanganda tea because they recognize its brands and that they would recommend others to buy Tanganda brands. Similarly, the results of the study indicate that brand recognition has positive attributes such as brand knowledge, brand relevance, brand perceived quality and brand esteem which have positive effects on customer retention for tea products. In conclusion, Tanganda tea products are considered to have an effect on repeat purchases as most customers regard the Tanganda Tea products to be better than competing brands. Conclusively, the study recommends that Tanganda Tea Company employ brand recognition strategies to ensure higher levels of customer.
Thus, the lack of funding is curtailing productivity levels while increasing risks to the miners'... more Thus, the lack of funding is curtailing productivity levels while increasing risks to the miners' personal health and safety and, environmental degradation. The key recommendations are that the government and key stakeholders should promulgate regulations that guide the artisanal and smallscale mining and develop a framework for attracting funding for the sector by private and public institutions. The role and contribution of microfinance to the sector should be enhanced and supported by the government which is the official buyer of minerals in the country. In many ways, these provisions will plug the leaks in the minerals market and ensure the viability and survival of the sector and sustainable employment creation.
International Journal of Current Research in Science and Technology, 2023
The study was centred on the contribution of brand awareness on customer retention in the mini-ma... more The study was centred on the contribution of brand awareness on customer retention in the mini-markets in Zimbabwe and thus, focusing on Zuva Petroleum Ltd.'s mini-markets also known as Presto. Thus, the study was prompted by the challenges being faced by the mini-markets in Zimbabwe and in the process creating a considerable strain on the business performance of these mini-markets. Accordingly, this study was achieved by adopting the phenomenological research philosophy which is a valuable means of finding out what is happening, seeking new insights, asking questions and assessing phenomena through the use of literature search, engaging experts and conducting focus group interviews. In addition, the data was analysed using qualitative data analysis. Consequently, the results show that mini-markets in Zimbabwe especially mini-markets in service stations (gas stations) have an array of challenges but the good thing to come out of this study is that brand awareness exist in the mini-markets in Zimbabwe. Furthermore, the results show that brand awareness also influences customer retention as it builds customer loyalty which is turned into sales as the brand attracts more customers. In addition, brand awareness can be used in building the image of the organization such as Zuva Petroleum Ltd. Thus, it is clear from the study that creating a brand is important because it allows retailers to build relationships with their audience, which can eventually turn them into loyal customers by so doing improving their business performance. For that reason, study recommends that social media be promoted in the retailing sector in Zimbabwe as it was found to be very effective in brand awareness campaigns. Keywords: Brand Awareness, Zuva Petroleum, Mini-Markets, Service Stations, Presto.
International Journal of Current Research in Science and Technology, 2023
The study’s aim was to ascertain the role of innovation in the growth of sugarcane industry in Zi... more The study’s aim was to ascertain the role of innovation in the growth of sugarcane industry in Zimbabwe focusing on Tongaat Hullet. Thus, this was achieved through the use of positivism research philosophy whose views about knowledge, reality and values guided this study. The study shows that there are several challenges hindering growth in the sugarcane industry among them lack of significant of innovation, insufficient financial resources, lack of access to up-to-date technology, poor innovation culture, economic instability and shortage of foreign currency, high inflation, currency instability, policy inconsistency among others. Consequently, the study recommended that sugarcane breeding be established in Zimbabwe, as well as agricultural practices in sugarcane production such as crop rotation, crop protection; water management; soil management; nutrient management; mechanized harvesting among others. In addition, there is need for government to provide sufficient foreign currency to enable the sugarcane industry to grow as well as stabilize the operating environment. Keywords: Histiocytic sugarcane, innovation, foreign currency, economic instability
Ihe study was aimed at detexminin- the roie Ok braid equity in enharLcing customer retention an t... more Ihe study was aimed at detexminin- the roie Ok braid equity in enharLcing customer retention an the buying of tea products m Zimbabwe. Furthermore, the study also established the existence of the brand equity in addition to ascertain the challenges facinb the use of brand equity in enhancing vustomer retention in the buying 0k tea products in Zimbabwe, to evaluate the effectiveness of brand equity in enhancincr customer retention in the buying of tea products in Zimbabwe. Thus, the study was based on a positivist research paradigm, and data was collected from Ariston Holdings and retailers and data was analysed using SPSS and ANOVA statistical packages. Accordingly, findings show that brand loyalty, brand awareness, perceived quality and brand association enhance customer retention. Conclusively, the study recommended that policy makers craft and implement policies that help support local tea products by imposing restrictions on importation of tea products to ease competition in the tea industry. Similarly, Ariston Holdings management and other stake holders from the tea sector in -e should try to promote their tea brands through celebrity endorsement, brand ambassadors, social media marketing to improve brand recognition, brand awareness, brand association, brand loyalty and perceived quality of their tea products to enhance customer retention. In addition, there is need for managers in the tea sector to hire experienced and skilled marketing personnel and train the existing ones to enable them to provide quality customer service to customers and implement brand equity strategies to enhance customer retention and marketing success.
A concern has been raised that African countries have been copying and using tools that are devel... more A concern has been raised that African countries have been copying and using tools that are developed in the West and these have not added value to concerned institutions in developing countries. As a result of this copy and paste tendency, Performance Management Systems (PMS) used in developing countries are obsolete to the extent that there is no accountability of staff with regards to their performance. This paper is based on a review of literature on Performance Management Systems in higher education institutions (HEIs). It is an extract from a project whose major objective was to develop a bespoke Performance Management System that can be used for quality assurance and its enhancement in Higher Education Institutions. The articles were identified through a systematic literature review by searching for key terms on the EBSCOhost data base using key words and backward snowballing. The findings are that performance management in higher education can be improved by taking the strengths of the current systems and adopt them to current conditions. Furthermore, the systems can be further improved with the aid of information and communication technology tools.
The Government sector has failed over time to deliver services to the expectations of the general... more The Government sector has failed over time to deliver services to the expectations of the general populace due to various challenges spanning financial, institutional and political and as a result engage non-state actors. It is in this context that the United Nations Development Programme (UNDP) introduced the Capacity Building Programme for Local Government and Service Delivery (CBPLGSD) from 2012 to 2015 in partnership with the Ministry of Local Government, Public Works and National Housing in Zimbabwe. The central research focus was to evaluate the capacity-building programme, and draw insights that could be useful post-2015 as the nation re-engages with UNDP under the Zimbabwe United 17 Nations Development Assistance Framework. The concept of capacity building focuses on enhancing the role of central government in ensuring effective service delivery through effective partnerships between governments and non-state actors. Data collection utilized structured questionnaires and semi-structured interviews. Data analysis used SPPS and content analysis. Research findings showed that critical stakeholders felt left out from the onset indicating inadequate consultation processes. Lack of participation affects ownership of the outcomes by stakeholders. The key recommendations are the need for active participation by all stakeholders and confidence building on the part of government in dealing with non-state partners in order to maximize the attendant technical and social benefits.
ZIMBABWE JOURNAL OF BUSINESS, ECONOMICS & MANAGEMENT, 2022
The study was based on the problems facing the financial sector in Zimbabwe focusing on NMB. Thus... more The study was based on the problems facing the financial sector in Zimbabwe focusing on NMB. Thus, the phenomenology research philosophy, as well as interviews and focus groups were used in this study. Therefore, the study shows that there is need for NMB and the financial sector to respond to these problems by incorporating corporate culture. Thus, although corporate culture exists at NMB and the financial sector, as indicated in this study, all the respondents at NMB understand that corporate culture defines organisational values as well guides how employees of corporates in the financial sector act, feel or think about their organizations but unfortunately it is not visible and well defined. In fact, workers at NMB and in the financial sector feel that the management talks about corporate culture but do not share the corporate values of their organizations as well as upholding their values. Hence, the study suggests that NMB and corporates in the financial sector should blend its corporate culture models in order to get the best out of their workers. Thus, NMB and the corporates should use both clan organizational culture model and meritocracy organizational culture model because they all believe in employee-oriented leadership, cohesiveness, participation, and teamwork something that both employees and the management feel is missing. In short, these types of theories promote greater productivity and company growth in addition to clear communication of ideas and feedback resulting in a positive company performance which the financial sector is aiming to achieve.
The reason for carrying out the study was to ascertain the role of entrepreneurship in sustaining... more The reason for carrying out the study was to ascertain the role of entrepreneurship in sustaining the churches’ operations in Zimbabwe given the current economic and political situation. Thus the study adopted the phenomenological philosophy which describes how human beings experience and perceive a certain phenomenon and Bulawayo Metropolitan was used as the case study. The data for the study was collected using questionnaires as well as focus groups. The quantitative approach was also adopted and it used SPSS and other softwares to analyse the data. The study showed that the entrepreneurial culture indeed exists in Zimbabwean churches and it is significant to the survival of the churches. The study revealed that entrepreneurship is practised more in Pentecostal and some Evangelical churches than the traditional churches hence, the recommendation to some traditional churches to embrace entrepreneurship given the dwindling support from Western partners. Furthermore, the study recomm...
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Keywords: Brand Awareness, Zuva Petroleum, Mini-Markets, Service Stations, Presto.
Keywords: Brand Awareness, Zuva Petroleum, Mini-Markets, Service Stations, Presto.