A data-management platform (DMP) panel held Wednesday at AdExchanger’s Industry Preview 2014 revealed the philosophical differences held by four major DMP providers in terms of how the technology should best be implemented and used. The panelists – CEOs Scott Howe of Acxiom, Omar Tawakol of BlueKai, Bill Demas of Turn and John Nardone of [x+1] – all agreed on the basic concept of a DMP: a technolo
Some companies claiming to be “mobile demand-side platforms” are veiled mobile ad networks, or at least they’re mobile ad network-like. Which is to say they may be taking margin without disclosing price paid to the client. Others may be more transparent, buying on a per-impression basis and charging licensing fees as a standard DSP would do. These companies may bring bidding and optimization featu
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