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Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information. (2012). Huettl, Verena ; Gierl, Heribert.
In: Marketing Letters.
RePEc:kap:mktlet:v:23:y:2012:i:3:p:893-904.

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Cited: 19

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  1. Price-related consumer discussions in China and the United States: a cross-cultural study investigating price perceptions and word-of-mouth transmission. (2022). Schneider, Sebastian.
    In: Journal of Revenue and Pricing Management.
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  2. You paid what!? Understanding price-related word-of-mouth and price perception among opinion leaders and innovators. (2022). Huber, Frank ; Schneider, Sebastian.
    In: Journal of Revenue and Pricing Management.
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  3. The role of art infusion in enhancing pro-environmental luxury brand advertising. (2022). Nasution, Reza Ashari ; Thaichon, Park ; Septianto, Felix ; Quach, Sara.
    In: Journal of Retailing and Consumer Services.
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  4. Attracting more meaningful interactions: The impact of question and product types on comments on social media advertisings. (2022). Liang, Zhehao ; Chang, Ya Ping.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:150:y:2022:i:c:p:89-101.

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  5. Art infusion and functional theories of attitudes toward luxury brands: The mediating role of feelings of self-inauthenticity. (2022). Mao, Wen ; Thaichon, Park ; Septianto, Felix ; Quach, Sara.
    In: Journal of Business Research.
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  6. How psychological distance shapes hedonic consumption: The moderating role of the need to justify. (2022). Cova, Veronique ; Valette-Florence, Pierre ; Alaoui, Mohamed Didi.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:146:y:2022:i:c:p:57-69.

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  7. Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?. (2021). Campo, Katia ; Martos-Partal, Mercedes ; Gonzalez-Benito, Oscar ; Garrido-Morgado, Alvaro.
    In: Journal of Retailing.
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  8. Shape congruence in product design: Impacts on automatically activated attitudes. (2021). Pleyers, Gordy.
    In: Journal of Retailing and Consumer Services.
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  9. The “timber box†effect for premium wines. (2020). Phau, Ian ; Stankovic, Michelle ; Teah, Min ; Crawford, Robert ; Sung, Billy.
    In: Journal of Retailing and Consumer Services.
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  10. Why Museological Merchandise Displays Enhance Luxury Product Evaluations: An Extended Art Infusion Effect. (2019). Evanschitzky, Heiner ; Angell, Rob ; Bottomley, Paul ; Logkizidou, Maria.
    In: Journal of Retailing.
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  11. Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity. (2018). Watkins, Brandi ; Hur, Songyee ; Lee, Jung Eun.
    In: Journal of Brand Management.
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  12. Art infusion in retailing: The effect of art genres. (2018). Naletelich, Kelly ; Paswan, Audhesh K.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:85:y:2018:i:c:p:514-522.

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  13. Mapping the field of arts-based management: Bibliographic coupling and co-citation analyses. (2018). Fernando, .
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:85:y:2018:i:c:p:348-357.

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  14. Iconic art infusion in luxury retail strategies: Unveiling the potential. (2017). Pino, Giovanni ; Nataraajan, Rajan ; Guido, Gianluigi .
    In: Journal of Global Scholars of Marketing Science.
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  15. The impact of e-service offerings on the demand of online customers. (2017). Munson, Charles L ; Zeng, Shuo ; Xu, Xun.
    In: International Journal of Production Economics.
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  16. Verticality in product labels and shelves as a metaphorical cue to quality. (2017). , Casparus ; Orth, Ulrich R.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:37:y:2017:i:c:p:195-203.

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  17. Arte visual e foco regulatório na avaliação dos consumidores. (2016). Tazima, Deborah Iuri ; Mantovani, Danielle .
    In: RAE - Revista de Administração de Empresas.
    RePEc:fgv:eaerae:v:56:y:2016:i:2:a:60319.

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  18. Conspicuous consumption and income inequality in an emerging economy: evidence from India. (2015). Sarin, Ankur ; Jaikumar, Saravana.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:26:y:2015:i:3:p:279-292.

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  19. Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation. (2014). Rompay, Thomas ; Fransen, Marieke ; Borgelink, Bianca .
    In: Marketing Letters.
    RePEc:kap:mktlet:v:25:y:2014:i:4:p:397-407.

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