Uluslararası Ticaret

This essay describes the way to create critical thinking among young generation in digital era. It also conveys the facts of ICT usage and unintended consequences from it. As the results, this essay creates the framework as the solution to build critical thinking confront this issue in order to get understand easier by the readers

This paper is created to contribute the ideas of rejuvenating products of RISTRA in current market. RISTRA has been well known in 19th century and this paper tried to conduct the marketing strategy and several analysis techniques to bring RISTRA's product into the market. This paper using several marketing analysis such as SWOT analysis, market segmentation analysis, and analysis of consumer behavior. This paper also attached the data of purchasing cosmetics product for last several years in Indonesia's market

Financial technology is new type of business which emerged as the form of disruptive innovation brought to the massive change of consumer behavior of financial needs. Understanding more about financial technology could bring better insights and wisdom to us as the users while using this services

Proposal ini adalah proposal kreatif yang memberikan gambaran analisis program pemasaran dan Public Relations Internasional dalam memasarkan produk hijab "Caelie" di Maroko dan Turki. Analisis dilakukan berdasarkan situation analysis; cultural dimensions terdiri dari power distance, individualism, feminity, uncertainty avoidance, dan long-term orientation; comunication style berdasarkan Hofstede (2005) terdiri dari low context, verbal, orality, explisit, dan individualism, dan contoh advertising style, communication style ( menggunakan kampanye global), strategi kampanye global, transceation strategy, global adapted communication dengan contoh poster iklan serta contoh mekanisme pelaksanaan program Public Relations Internasional dalam Pemasaran Global pada dua negara yaitu Turki dan Maroko.

Proposal ini menjelaskan secara detail mengenai analisis pemasaran PT.Tiki Jalur Nugraha Ekakurir (JNE) mulai dari penjabaran visi, misi, nilai-nilai dasar, dan filosofi JNE, penghargaan yang diraih JNE, dilanjut pada analisis STP (Segmentasi, Targeting, dan Positioning) JNE, Service Scope JNE, Strategi Pemasaran (7P) JNE yang terdiri dari product, price, place, promotion, people, process, dan physical evidence secara lengkap dan jelas.

Penelitian ini menganalisis strategi pemasaran yang diterapkan oleh salah satu brand lokal yaitu J.CO sebagai salah satu bisnis di industri food and beverage selama masa pandemi Covid-19. Penelitian ini akan menguraikan bagaimana perusahaan J.CO mampu mempertahankan bisnisnya dengan menggunakan strategi pemasaran digital. Metode penelitian ini menggunakan studi literatur berdasarkan teori strategi pemasaran dan observasi secara langsung pada sosial media instagram perusahaan J.CO dan website untuk mendapatkan data dan informasi terkait strategi pemasaran. Hasil dari penelitian ini adalah uraian mengenai visi misi J.CO, produk yang ditawarkan, sejarah singkat, hal-hal terkait strategi pemasaran dan cara perusahaan J.CO mampu tetap eksis selama masa pandemi Covid-19.

The banking industry as an industry engaged in services relies on service quality as the main strategy in increasing customer satisfaction and interest in using the products offered. In Indonesia, there are four state-owned enterprises in the bank industry: Bank BRI, Bank BTN, Bank BNI, and Bank Mandiri. Good quality of bank services can increase customer satisfaction and can indirectly have a positive effect on increasing state revenues. This study will analyze the quality of service at a state-owned bank, the largest mortgage bank in Indonesia, using the dimensions of service quality variables, namely tangible, reliability, responsiveness, assurance, and empathy, through the IPA analysis method (importance performance analysis). This study uses survey data from 107 respondents with a total of 15 service quality attributes. IPA analysis in this study uses a Cartesian diagram consisting of 4 quadrants on the Cartesian diagram, namely quadrant A (priority), Quadrant B (maintain service quality), Quadrant C (low priority), and quadrant D (excessive). The results of this study indicate a comparison between the level of interest (expectations) of customers with the level of actual service performance.

The diversity of people's needs in financial context nowadays has pulled many financial companies to offer financial service using technology, the most popular is an e-wallet (electronic wallet). Currently, more people are shifting their financial activity to use an e-wallet. While e-wallet has become more prevalent in many countries including Indonesia, it is essential to understand the basic concept of user behavior towards e-wallet usage. Based on the previous study, this phenomenon can be explained using the technology acceptance model theory. Therefore, this study discusses the user's views regarding the use of e-wallet and the factors that influence behavioral intention to use based on the theory of technology acceptance model. The results of this study discuss two main factors influencing people to use an ewallet, namely perceived ease of use and perceived usefulness Keywords e-wallet, technology acceptance model, perceived ease of use, perceived usefulness, intention to use.