２０１０年カンヌ25【Grand Prix for Good 】本日は本年度のカンヌで今年初めて新設された 社会に最も良い影響を与えた広告が選ばれる 「Grand Prix for Good」の 「CHOOSE A DIFFERENT ENDING」の事例。 広告主は「THE METROPOLITAN POLICE」。 イギリスではナイフを所持していることがきっかけで 起きる犯罪が多いそうでして、このキャンペーンでは 部分部分で視聴者が展開を選ぶことができる 「ドラマ映像」によりナイフを持つことのリスクを 強烈に顕在化させています。 YouTubeに数本映像があったのでご覧いただけますか。
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