Management Studies

The researcher made an attempt to evaluate the experiential avoidance of soft drink users and its impact on consumer behaviour. The study addresses the following issues: What is experiential avoidance? How does experience impacts the consumer behaviour such as the spread of negative speech, oppositional attitudes and boycotts? Is experience and consumer behaviour are correlated? These are the major issues. Hence the researcher conducted a scientific investigation to evaluate the experience of soft drink consumers and its impact on consumer behaviour in Trichy city.

Currently education institution is highly branded by intense competition, rapid technological changes, quality of education and better results. Faculty Engagement as an important strategic approach to Human Resource Management has been in focus, as it is applicable to education institution for its success. Education institution in tamilnadu find difficult to engage their faculties. Faculties are likely to be involved in teaching, research and service to College or Universities. The scopes of engagement vary by nature of institution and discipline, nevertheless all faculty toil within some mixture of these areas. An engaged faculty will show a high grade of commitment and involvement in the career. in the career of the faculties most of the time spend of research once it is completed then return to a focus on teaching. Thus, engagement of the faculty is an important consideration for education institutions. This study attempted to throw lights on the difference in the faculty engagement from various studies and to identify the factors influencing the faculty engagement in private colleges and universities.

Employee Relationship is key to any organization, building a positive relationship and Monitoring it in order to get away from negative impact which may diminish the growth of an organization. This paper helps to understand various kind of relationship and its need in order to stress and build positive relationship in an organization. If negative relationship is identified we need to find the root cause and try to redress it hence in this study we have discussed about redressal mechanism for constrained relationship. Factors contributing to employee relationship in an organization have also been discussed in this article in order to understand the factor and act according to it. Last but not least we have identified a Theoretical framework for employee relationship analytics in order to automate the process for wellbeing of employees in an organization. We have arrived at solution for Positive, Negative and neutral relationship prevailing between employees and organization.

Consumers are increasingly concerned about the environment and various issues related to the global level. This change has encouraged and the consumers has compelled to respond with 'environmentally' friendly products. Due to speedy growth of industry of organic foods and increasing the awareness among consumers, the health benefits and threats are the significant factors to consider. The present paper discusses consumer behavior with reference to the organic Products. This study was conducted in Thanjavur District and the sample size was 120 respondents. A questionnaire based survey method was used. It was found that maximum number of consumers got awareness about green products. But purchase intention of the consumers influenced with reference to the purchase of organic products. Hence, it is concluded that organisation should develop marketable advertisements to increase the purchase intention of organic food products.

Work-Life balance refers to which employees balance their formal duties in tough work atmosphere with hectic schedule of household tasks. Also to prove their efficiency in both part. Organizations have framed various policies and programmes for employees to manage their work commitments and family responsibilities. The effective results which depends on the usage of the employees to achieve work-life balance. The study has been made to find the influencing factors of work life balance the of women college employees in thanjavur in India. Both private and public employees placed as accountant, chief superintendent, teachers, clerks and lab assistant, librarians. Methods and Analysis: Simple random sampling method has been used to collect the primary information from women college employee with the help of structured questionnaire. For this study, data collected from 150 respondents from various colleges and the collected data has been processed with the help of statistical tools like percentage analysis, ANOVA, CHI-SQUARE test by using SPSS package. Findings: The study found that hyperactive responsibilities negatively influence the personal life of employees. The study concluded that married women employees are mainly affected than single and challenging to manage their work-life.

Stress is one of predominant issue to all human lives especially the students from higher secondary school level to college level. They felt entirely different atmosphere from their schooling which the unfamiliar environment may threatens them psychologically. The more importance given to psychological issues of this specific age group of female students is vital for the future nourishment of the country. In this way the researcher has tried to analyse the level of stress among female college students of arts and science stream from self financing colleges in Trichy District. For the aforementioned reason the researcher has followed Descriptive research design and primary data was used to study the level of stress. The required samples were selected using convenient sampling method has been used to collect the primary data from students (N=220) with the help of structured questionnaire. The collected data has been processed with the help of statistical tools like percentage analysis, ANOVA and Chi-Square test by using SPSS package. The study revealed that all the female students were encountered moderate level of stress among them. And the causes of stress were societal threats and academic burden. Colleges are recommended to conduct orientation and special counselling sessions exclusively for female students, so that the students will face the society without fear. Similarly, the academic burden has to be reduced especially in first semester.

Stress is one of the universal and most fundamental problem to all human lives especially the
students from higher secondary school level to college level. They were entered entirely different
atmosphere from their schooling. It could affect academically, psychologically and socially to the
students. From this standpoint, the research was aimed to investigate the level of stress among
college students from arts and science. Descriptive research was taken to assess the level of stress
among college students. This Simple random sampling method has been used to collect the
primary data from students (N=212) with the help of structured questionnaire. The collected data
has been processed with the help of statistical tools like percentage analysis, ANOVA and ChiSquare test by using SPSS package. Findings: The study revealed that all the students have
moderate level of stress among them. In addition to that psychological and academic stress were
most contributing stress to the students level. Basically this study help the student communities
in college to take care of themselves and take steps towards betterment of teaching and learning
environment

Macro economics is the study of issues pertaining to the total income of the country, investments – domestic and foreign, consumption, employment, interest rates, exchange rates etc. Foreign direct investment is investment made by foreign companies in a country in direct manufacturing and service activities. Foreign countries rely on the macroeconomic aggregates to finalize their investment decision. Market size, market potential, per capita consumption, increase in demand, education and infrastructural improvements are not the only decision making variables. Firms decide based on the movement of macroeconomic variables before investing in a foreign land. Literature reviews are done to find important macro economic variables and also identify the gap in the existing literature in order to explore and find more foreign direct investment determinants. The paper discusses in length the identification of key macro economic variables from an Indian perspective. The period taken up for th...

This paper proposed the distribution of Cook-Weisberg statistic used toevaluate the inuential observations in linear multiple regression analysis.The authors explored the relationship between the CW statistic and COVratio (Co-variance ratio) in terms of two independent F-ratio's and they showthe derived density function of the measure in a series expression form. More-over, the rst two moments of the distribution are derived in terms of Beta,di-gamma, poly-gamma functions, upper control limit of CW-statistic is alsoestablished and the authors computed the critical points of CW-statistic at5% and 1% signicance level for dierent sample sizes and varying no.ofpredictors. Finally, the numerical example shows the identication of the influential observations and the results extracted from the proposed approachesare more scientic, systematic and it's exactness outperforms the traditionalapproach.