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BACKGROUND Psychographic profiling is a method of revealing the attitudes, behaviors, and lifestyles of a sample population that in turn affects their responses to interventions. Dividing populations based on demographics is a research... more
BACKGROUND Psychographic profiling is a method of revealing the attitudes, behaviors, and lifestyles of a sample population that in turn affects their responses to interventions. Dividing populations based on demographics is a research method that has supported targeted behavioral interventions in the past, yet certain traditional approaches have failed to address underlying factors that drive behaviors. OBJECTIVE We applied psychographic profiling as a research method in developing a direct-to-consumer mobile game targeting adolescent girls in India. This project, A Game of Choice, Not Chance (GOC), aims to engage girls in an interactive mobile game that equips players to navigate situations that affect their personal agency, including professional skill-building and health management. METHODS Researchers presented participants (Indian girls ages 15-19) with four pictures of Indian adolescent girls in different situations. Responding to the stimuli, participants expressed attitudes...
Over the years there has been a change in the demand and supply of Human resources for the Travel industry, with the demand now being for more specialized personnel. But the fact is that Tourism Teaching / Training Institutes especially... more
Over the years there has been a change in the demand and supply of Human resources for the Travel industry, with the demand now being for more specialized personnel. But the fact is that Tourism Teaching / Training Institutes especially in South Asian Countries are of a more recent origin, and therefore are at times quite unable to meet the demand of the professional personnel’s for the industry. The present paper studies the Human Resource needs for the Tourism Sector and suggests ways and means for attracting and retaining employees in the Travel industry, mainly by standardizing course curriculum, imparting training, increasing industry academia interaction at all levels and formulating an apex body for tourism education and training in the country.
This research study is selected by the investigator to examine and understand the existing relationship between the occupational stress and the work/job satisfaction amongst teaching fraternity. The various important factors which are... more
This research study is selected by the investigator to examine and understand the existing relationship between the occupational stress and the work/job satisfaction amongst teaching fraternity. The various important factors which are presumed to cause the occupational stress have been considered for the analysis and investigation under the present study which are role conflicts, work overload, work life balance and role ambiguity. The sample for the study is taken from the teachers, teaching in various schools in Mathura District in Uttar Pradesh. A sample of total 386 teachers is collected through a well structured questionnaire. Cross sectional research is performed for the evaluation of the relationship amid job satisfaction. For examining and interpreting the data collected, multiple regression, descriptive analysis study and Pearson correlation have been used. Based on the analysis of the result obtained, a noteworthy correlation between job satisfaction and occupational stres...
The central idea of this paper is to explore link between socio-economic positions of women working in unorganized sector with special reference to beedi rolling. In India Beedi making is an age old industry and one of the largest job... more
The central idea of this paper is to explore link between socio-economic positions of women working in unorganized sector with special reference to beedi rolling. In India Beedi making is an age old industry and one of the largest job providers for women in the unorganized sector. Women are having inherent advantage in this job in this job of beedi rolling due to deft fingers; yet significant gender bias exists. The job is mainly done by weaker economic class in the country who don’t have adequate education and skill to look for alternate job. The work of beedi rolling is preferred by the women because it can be carried from home along with domestic chores. Thus, they supplement family income along with managing the household jobs. However, in the recent year the trade is shrinking thus there is situation of underemployment.
The central idea of this paper is to explore link between socio-economic positions of women working in unorganized sector with special reference to beedi rolling. In India Beedi making is an age old industry and one of the largest job... more
The central idea of this paper is to explore link between socio-economic positions of women working in unorganized sector with special reference to beedi rolling. In India Beedi making is an age old industry and one of the largest job providers for women in the unorganized sector. Women are having inherent advantage in this job in this job of beedi rolling due to deft fingers; yet significant gender bias exists. The job is mainly done by weaker economic class in the country who don’t have adequate education and skill to look for alternate job. The work of beedi rolling is preferred by the women because it can be carried from home along with domestic chores. Thus, they supplement family income along with managing the household jobs. However, in the recent year the trade is shrinking thus there is situation of underemployment.
Research Interests:
Tourism seems to be an effective and efficient tool in creating new jobs and thus decreasing unemployment in any economy. Tourism employment can be categorized as (Mathieson & Wall, 1982 1) • Direct employment resulting from visitor... more
Tourism seems to be an effective and efficient tool in creating new jobs and thus decreasing unemployment in any economy. Tourism employment can be categorized as (Mathieson & Wall, 1982 1) • Direct employment resulting from visitor expenditure in tourist services, • Indirect employment in the tourist sector, not resulting directly from visitor expenditure, and • Induced employment, resulting from the effects of the tourism multiplier. But the fact is that the industry is really as good as only its people, and it is the people that make the real product. It has been observed that over the years there has been a change in the demand and supply of Human resources for the Travel industry, with the demand now being for more educated and specialized personnel. But the fact is that Tourism Teaching / Training Institutes are of a more recent origin, and therefore are at times quite unable to meet the demand for the personnel. The present paper studies the Human Resource needs for the Tourism Sector and suggests ways and means for attracting and retaining employees in the Travel industry, mainly by standardizing course curriculum, imparting training, increasing industry academia interaction at all levels and formulating an apex body for tourism education and training in the country.
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Introduction Capacity building is a conceptual approach to development that focuses on understanding the obstacles that inhibit people, governments, international organizations and non-governmental organizations from realizing their... more
Introduction Capacity building is a conceptual approach to development that focuses on understanding the obstacles that inhibit people, governments, international organizations and non-governmental organizations from realizing their developmental goals while enhancing the abilities that will allow them to achieve measurable and sustainable results. It often refers to strengthening the skills, competencies and abilities of people and communities in developing societies so they can overcome the causes of their exclusion and suffering.
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Aparna Raj, ‘Community Based Tourism- with special focus on Homestays’ International Journal of Research in Social Sciences http://www.ijmra.us Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in... more
Aparna Raj, ‘Community Based Tourism- with special focus on Homestays’ International Journal of Research in Social Sciences http://www.ijmra.us Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A., Vol 6, Issue 7, July 2016, pg 86 -104
Research Interests:
Research Interests: