Net Promoter Score® benchmarks

A good NPS score in one industry can be a bad score in another. Therefore, to understand your own NPS, it’s useful to benchmark against others in your industry.

Enter your score, pick your industry, and compare your NPS

NPS benchmarks by industry

Explore and compare NPS benchmarks for 20 industries. Each row shows the high, low, and average NPS in each industry along with the companies in the benchmark. You can also find answers to “What is a good NPS score?” on our blog.

Low

High

Average

Auto dealers

GM,

BMW,

Honda,

Cadillac,

and 16 more

GM,

BMW,

Honda,

Cadillac,

Ford,

Buick,

Chevrolet,

Nissan,

Volkswagen,

Hyundai,

Audi,

Chrysler,

Subaru,

Jeep,

Kia,

Dodge,

Toyota,

Mazda,

Mercedes-Benz,

Lexus

Software

Adobe,

Microsoft,

Google,

and 7 more

Adobe,

Microsoft,

Google,

Intuit,

Sony,

McAfee,

Activision,

Apple,

Symantec,

Blackboard

Major appliances

Whirlpool,

GE,

Electrolux,

and 7 more

Whirlpool,

GE,

Electrolux,

Fujitsu,

Toshiba,

Hitachi,

Bosch,

Samsung,

LG,

Haier

Investments

Vanguard,

E*TRADE,

Scottrade,

and 9 more

Vanguard,

E*TRADE,

Scottrade,

Wells Fargo Advisors,

Morgan Stanley Wealth Management,

Merrill Lynch,

Edward Jones,

Ameriprise Financial,

TD Ameritrade,

Capital One 360,

Fidelity Investments,

Charles Schwab

Computers & tablets

Lenovo,

Sony,

Compaq,

and 9 more

Lenovo,

Sony,

Compaq,

Gateway,

Dell,

eMachines,

Barnes & Noble,

Acer,

Hewlett-Packard,

Toshiba,

Amazon,

Apple

Supermarkets

Publix,

Whole Foods,

Vons,

and 17 more

Publix,

Whole Foods,

Vons,

Hannaford,

Piggly Wiggly,

Safeway,

Winn-Dixie,

Save-a-Lot,

Wawa Food Markets,

Trader Joes,

Albertsons,

Giant Eagle,

Hy-Vee,

Stop & Shop,

Food Lion,

ShopRite,

Kroger,

Aldi,

H-E-B,

Wegmans

Insurance

GEICO,

MetLife,

Allstate,

and 13 more

GEICO,

MetLife,

Allstate,

21st Century,

Travelers,

Prudential,

New York Life,

Liberty Mutual,

AAA,

The Hartford,

State Farm,

American Family,

Progressive,

Nationwide,

Farmers,

USAA

Hotels

Radisson,

Best Western,

Crowne Plaza,

and 18 more

Radisson,

Best Western,

Crowne Plaza,

Super 8,

Fairfield Inn,

Quality Inn,

Hyatt,

La Quinta Inn,

Holiday Inn,

Comfort Inn,

Marriott,

Courtyard By Marriott,

Residence Inn,

Hampton Inn,

Wyndham,

Sheraton,

Motel 6,

Days Inn,

Westin,

Hilton,

Holiday Inn Express

Airlines

US Airways,

Spirit,

and 8 more

US Airways,

Spirit,

American,

United,

Virgin America,

Southwest,

Alaska,

Delta,

AirTran,

JetBlue

Retailers

Wal-Mart,

Gap,

GameStop,

and 43 more

Wal-Mart,

Gap,

GameStop,

7-Eleven,

True Value,

Office Depot,

AutoZone,

Kohls,

Dollar General,

Apple Retail Store,

Foot Locker,

Macys,

OReilly Auto Parts,

Sears,

RadioShack,

Bed Bath & Beyond,

eBay,

Toys R Us,

Kmart,

Ross,

Target,

T.J. Maxx,

Dollar Tree,

Michaels,

PetSmart,

Advance Auto Parts,

Best Buy,

Amazon,

CVS,

Home Depot,

Family Dollar,

Marshalls,

Rite Aid,

BJs Wholesale Club,

OfficeMax,

Barnes & Noble,

Costco,

Ace Hardware,

JCPenney,

Old Navy,

Walgreens,

Staples,

QVC,

Lowes,

Sams Club,

Nordstrom

Rental cars

Hertz,

Avis,

Advantage,

and 7 more

Hertz,

Avis,

Advantage,

Fox,

Dollar,

Alamo,

National,

Enterprise,

Budget,

ACE

Parcel delivery

DHL,

FedEx,

U.S. Postal Service,

and 1 more

DHL,

FedEx,

U.S. Postal Service,

UPS

Banks

Citibank,

Chase,

USAA,

and 11 more

Citibank,

Chase,

USAA,

Fifth Third,

Citizens,

Capital One 360,

Capital One,

U.S. Bank,

PNC,

TD Bank,

Bank of America,

Wells Fargo,

Regions,

SunTrust

Fast food

McDonalds,

Starbucks,

and 17 more

McDonalds,

Starbucks,

Taco Bell,

Burger King,

Wendys,

Arbys,

Jack in the Box,

Subway,

Pizza Hut,

Dominos,

Dunkin Donuts,

Dairy Queen,

Little Caesars,

Sonic Drive-In,

KFC,

IHOP,

Hardees,

Chick-fil-A,

Baskin Robbins

-1

Credit cards

HSBC,

U.S. Bank,

Discover,

and 8 more

HSBC,

U.S. Bank,

Discover,

Wells Fargo,

Citigroup,

American Express,

Chase,

Barclaycard,

Bank of America,

Capital One,

USAA

Wireless Carrier

T-Mobile,

Sprint,

AT&T,

and 4 more

T-Mobile,

Sprint,

AT&T,

Verizon Wireless,

MetroPCS,

TracFone,

Virgin Mobile

Utilities

Commonwealth Edison,

and 12 more

Commonwealth Edison,

PSE&G,

CenterPoint Energy,

Pacific Gas and Electric,

Florida Power & Light,

TXU Energy,

Georgia Power,

Duke Energy Progress,

Consolidated Edison of NY,

Alabama Power Company,

Southern California Gas,

Southern California Edison,

Dominion Virginia Power

Health plans

Aetna,

Anthem,

Humana,

and 10 more

Aetna,

Anthem,

Humana,

Coventry Health Care,

Blue Shield of California,

Health Net,

Highmark,

CIGNA,

Medicare,

United Healthcare,

Kaiser Permanente,

Medicaid,

TriCare

Internet service

AOL,

AT&T,

Verizon,

Cablevision,

and 4 more

AOL,

AT&T,

Verizon,

Cablevision,

Charter Communications,

Comcast,

Time Warner Cable,

Cox Communications

TV service

Comcast,

DirecTV,

AT&T,

and 7 more

Comcast,

DirecTV,

AT&T,

Cablevision Optimum,

Bright House Networks,

Time Warner Cable,

Charter Communications,

Verizon,

Dish Network,

Cox Communications

-5

“Delighted is the NPS product I always hoped someone would build. When I first saw the tool, I knew instantly that it could change the way companies measure and manage customer happiness.”

Fred Reichheld, creator of NPS and Delighted advisor

Compare your score to industry NPS benchmarks

Get immediate insight into how your Net Promoter Score compares to benchmark standards across 20 industries. Utilize the in-app Benchmarks report and our suite of reporting features to discover and take action on experience gaps faster than ever.