Owing to the growing attention of consumers towards green-related issues, important number of stu... more Owing to the growing attention of consumers towards green-related issues, important number of studies has been devoted to understanding the drivers of green product purchase intention; implying a need to quantitatively synthesize the empirical body of research on the subject. In this sense, extending the theory of planned behavior, the main purpose of this study is to meta-analyze the empirical findings on green product purchase intention and its antecedents. The meta-analytic investigation was performed on 235 effects dependent upon more than 39,000 consumers (N = 39,253). The findings of the meta-analysis reveal that green product purchase intention is most strongly influenced by attitude toward product/brand, followed by brand trust and self-identity, respectively. This research considerably contributes to the pertinent literature by synthesizing and consolidating fragmented empirical evidence on the determinants of green product purchase intention.
Creative and efficient usage of social media communications by non-governmental organisations (NG... more Creative and efficient usage of social media communications by non-governmental organisations (NGOs) is now one of the ways that they can foster their public relations activities, interact with others, educate the public about their existential objectives, and facilitate multi-directional information exchange. Therefore, it is vital for them to structure the determinants of message framing accurately to facilitate their goals. To the extent of the authors' knowledge, there is no study in Turkey that focuses on this issue for NGOs. Thus, this study aims to explore message framing determinants on Fa-cebook through a content analysis. Moreover, the types of message framing determinants which elicit more Fa-cebook responses are identified. Results are also compared with the Facebook posts of Turkish NGOs and Greenpeace, which is one of the most powerful NGOs on an international basis. Findings reveal that Turkish NGOs share posts on Facebook with a limited usage of public education and call to action content, lower usage of rich media solutions, and prevention focus. Besides, it is found that posts on special occasion days, " single " messages, having an " informational " , " community building " content, and " altruistic " focus receive more likes. It is also remarkable that volunteer testimonials trigger more response from the followers of these pages. Additionally, the comparison between Turkish NGOs and Greenpeace International revealed some notable differences in terms of message determinants.
Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2016
Bu calismanin temel amaci, web tabanli kullanici inovasyon araclari kullanimi ile firma yenilikci... more Bu calismanin temel amaci, web tabanli kullanici inovasyon araclari kullanimi ile firma yenilikciligi arasindaki iliskiyi arastirmaktir. Bunun yani sira calismada, birlikte kullanilan inovasyon araclarinin ve yenilikciligi tetikleyen araclarin ortaya cikartilmasi hedeflenmektedir. 2014 yili Fortune ilk 500 Turkiye listesinde yer alan ve son tuketiciye yonelik urun ve hizmet ureten 61firma calismamizin orneklemini olusturmaktadir. Hipotezler korelasyon analizi ile test edilmis olup, arastirma sorulari ise FP-Buyume algoritmasiyla analiz edilmis ve birliktelik kurallari elde edilmistir. Bulgular, arastirmaya konu olan web tabanli kullanici inovasyon araclarindan sadece bazilarinin firma yenilikciligi ile iliskili oldugunu ortaya koymaktadir. Birliktelik kurallarindan elde edilen bulgular ise, yeni urun gelistirme sureclerinde, “kullanicilar tarafindan olusturulan sanal topluluklari” ve “pazar istihbarat hizmetlerini” birlikte kullanan firmalarin %71’inde; yalnizca “pazar istihbarat hizmetlerini” kullanan firmalarin %65’inde yenilikciligin tetiklendigini isaret etmektedir. Bilgimiz cercevesinde bugune kadar, web tabanli kullanici inovasyon araclari ve firma yenilikciligi arasindaki iliskinin incelendigi bir calisma yazinda bulunmamaktadir. Ulkemizde ve dunyada artan inovasyon calismalari goz onune alindiginda, bu calismanin akademik alandaki en onemli katkisi, tuketim urunleri icin firma yenilikciligini pozitif yonde etkileyen her bir aracin ortaya cikarilarak, soz konusu iliskiye ampirik kanit saglayan oncu bir girisim olmasidir. Web tabanli kullanici inovasyon araclari, firmalara, inovasyon sureclerine kullanicilari entegre ederek, kullanicilar tarafindan olusturulan degerin yaratilmasinda onemli katkilarda bulunmaktadir. Bu sebeple, kullanilacak araclarin dogru olarak secilmesi firmalarin yenilikcilik kapasitelerini arttirarak deger yaratmalari icin de buyuk onem tasimaktadir. Bu anlamda bu calismanin firmalar acisindan da faydali olmasi beklenmektedir
International Journal of Innovation and Technology Management, 2018
Most of the studies investigating innovation adoption behavior focus on technological products an... more Most of the studies investigating innovation adoption behavior focus on technological products and services. Considering the significant gap in the conceptualization and operationalization of social innovation adoption behavior in the literature, the aim of this study is to provide an insight to the adoption behavior of social innovations. The effects of perceived usefulness, perceived enjoyment, perceived ease of use and need for approval are investigated within the context of time bank activities in Turkey. The result of the analysis supported the significant effect of all independent variables with a higher impact of perceived enjoyment.
This study aims to identify the understanding and key determinants of climate change perceptions ... more This study aims to identify the understanding and key determinants of climate change perceptions of stakeholders of a public university. Data is collected via in-depth interviews and content analyses is carried out. Findings reveal four distinct themes: internal factors affecting perceptions of climate change, external factors affecting perceptions, pro-environmental behaviours and consequences of climate change based on the perceptions of stakeholders. The findings of this study are believed to provide insights about the public perception which can also be a valuable input in climate change communication.
İzmir International Congress on Economics and Administrative Sciences Proceeding Book, 2018
Climate change impacts are inevitably threatening the future of our planet. Considering the high ... more Climate change impacts are inevitably threatening the future of our planet. Considering the high priority and the urgency of the topic, efforts to mitigate global climate change cannot be limited to government legislations or regulatory actions. Public support and collaboration of citizens are also necessary on the way to low carbon lifestyles. Message framing as a means of persuasive communication is an important tool to accelerate the level of awareness, engagement, support and behavioral change in terms of climate change mitigation efforts. Hence, this paper through a systematic review and content analysis aims to extract and categorize the variables tested in terms of message framing within the context of climate change and to determine the message frames that are found to be the most effective in terms of climate change mitigation efforts. Findings reveal that in terms of dependent and independent variables, the studies can be aggregated but when the most effective message frames are analyzed a general framework could not be observed. Through taking into account the possible reasons, these findings are interpreted at the conclusion of the study.
One of the main the targets of Sustainable Development Goal 13 set in the 2030 Agenda for Sustain... more One of the main the targets of Sustainable Development Goal 13 set in the 2030 Agenda for Sustainable Development of the United Nations (UN), the prominent role of “the improvement of education, awareness-raising and institutional capacity on climate change mitigation, adaptation, impact reduction and early warnings” is strongly acknowledged. For achieving this goal, comprehensive and properly planned actions that include awareness campaigns/activities in the wide range covering managerial/political awareness, public awareness and targeted strategy development are believed to yield effective outcomes, especially in university communities since universities are expected to be innovation centers acting towards sustainable development through education and research efforts as well as the production and transfer of knowledge. In line with this purpose, understanding and perception of the climate change (i.e. drivers, practices, outcomes) from the perspective of Dokuz Eylul University stakeholders (students, academicians and administrative staff) are explored through in-depth interviews. Sample size is determined in the purpose of ensuring the representation of the population of each stakeholder (35 students, 11 academicians, 5 administrative staff, in total 51 people) in Tınaztepe Campus of Dokuz Eylul University, through stratified and convenience sampling. According to the comprehensive literature review and the results of the in-depth interviews; drivers of climate change, importance of the issue, attribution of responsibility, knowledge and awareness, personal behavior, temporal distance, campaign recall variables, negative emotions, ecological and societal impact are found as the main themes of the content analysis. These themes represent issues such as; factors affecting climate change, factors contributing to climate change, knowledge and awareness about climate change. This is a pioneer study discovering the perceptions and understanding through a qualitative research which provides a very comprehensive view about climate change in a Turkish University.
Most of the studies investigating innovation adoption behavior focus on technological products an... more Most of the studies investigating innovation adoption behavior focus on technological products and services. Considering the signi¯cant gap in the conceptualization and operationalization of social innovation adoption behavior in the literature, the aim of this study is to provide an insight to the adoption behavior of social innovations. The e®ects of perceived usefulness, perceived enjoyment, perceived ease of use and need for approval are investigated within the context of time bank activities in Turkey. The result of the analysis supported the signi¯cant e®ect of all independent variables with a higher impact of perceived enjoyment.
The main objective of this study is to investigate the relationship between the usage of web base... more The main objective of this study is to investigate the relationship between the usage of web based user innovation tools and firms' innovativeness. Besides, it is also aimed to explore the tools that are used in conjunction and trigger innovativeness. 61 firms operating in consumer goods/services sector within the list of Fortune Top 500 Turkey List, published in 2014, responded to the questionnaire. Findings reveal that not all of the web based user innovation tools have a significant relationship with firms' innovativeness. Hypotheses of the study are tested by correlation analysis and research questions are investigated via mining association rules with FP-Growth algorithm. The association rules mined pinpoint that 71% of the companies that use " virtual communities formed by users, and marketing intelligence services " together and 65% of the firms using market intelligence services in their new product development process are found to trigger innovativeness. Up to date, to the best of our knowledge, there has been no research focusing on the relationship between the usage of web based user innovation tools and firms' innovativeness. Therefore, the most important contribution of this study is being a pioneer attempt to provide an empirical evidence for the aforementioned relationship by shedding light on each tools' effect on firm's innovativeness for consumer goods/services. Web based user innovation tools are the prominent enablers of customer integration into innovation processes of firms leading to customer generated value. Thus, it may be important for firms to decide on the bundle of the web based user innovation tools to be used; since the usage of these tools together or separately might have different effects on firms' innovativeness.
ÖZ Tüketiciler, sürdürülebilir tüketimin en önemli aktörlerinden olup, sürdürülebilir kalkın-man... more ÖZ Tüketiciler, sürdürülebilir tüketimin en önemli aktörlerinden olup, sürdürülebilir kalkın-manın sağlanmasında önemli role sahiptir. Dolayısıyla, sürdürülebilir tüketim çalışmala-rı, tüketicilerin sürdürülebilirlik yolunda nasıl yönlendirilebileceği hakkında işletmelere ve uygulayıcılara önemli ipuçları vermektedir. Çalışmanın amacı, Türkiye'de " tüketici perspektifinden " sürdürülebilir tüketim yazınının kapsamını ve gelişimini tespit etmektir. Bunun yanı sıra, şimdiye kadar Türkiye'de bu konuda yapılan uygulamalı çalışmalarda araştırılan değişkenlerin nasıl bir eğilim göstermekte olduğunun belirlenmesi de araştır-manın temel amaçlarından bir tanesidir. Ulusal alanyazınında yer alan 69 makale, 9 bildiri, 3 doktora tezi ve 7 yüksek lisans tezi analiz edilerek bir sistematik derleme çalışması ger-çekleştirilmiştir. Davranış (değerler) / Niyet (tutum, algılanan elde edilebilirlik, algılanan tüketici etkinliği) / Eğilim (demografik değişkenler) / Tutum (demografik değişkenler) / Çevrecilik ve Bilinç (demografik değişkenler), yapılan analiz neticesinde en sık araştırılan değişken kategorileri seti olarak bulunmuştur. Çalışmanın, bu konuda ülkede yapılmış ilk derleme çalışması olmasının ve konunun bütüncül bir yapıyla ele alınmasının bu çalışma-nın önemini arttırdığına inanılmakta ve. Türkiye'de sürdürülebilir tüketim alanında bir referans kaynak olması umut edilmektedir.
Within a wide array of academic and practical studies existing in the literature on sustainable t... more Within a wide array of academic and practical studies existing in the literature on sustainable tourism development, there is still a need for further research assessing the sustainability of different tourism forms and their components. It is the argument of this research that, in the fiercely competitive tourism sector, the implementation and management of sustainable tourism development plans would offer potential benefits to sports tourism destinations alongside a 'greener' competitive advantage in marketing spheres. In this context, this research attempts to answer: whether marketing sports attractions in destinations would help stakeholders recognize the need for sustainable tourism development, and; whether sustainable sports tourism development could become a catalyst in promoting sustainable development of destinations. The specific attention is paid into tourism's impacts on natural environment, on which the sports type selected for investigation – i.e. windsurfing – highly depends for its existence. Since the analysis of a green product within a destination milieu requires thorough understanding of all stakeholders' roles within a tourism network, interviewing sector stakeholders was selected as the main research methodology for primary data collection in addition to literature review on the topics of sustainable tourism development and green marketing. ÖZ: Sürdürülebilir turizm gelişimi hakkında akademik ve uygulamaya yönelik yazında yer alan çok sayıdaki çalışma, farklı turizm türleri ve ürünlerinin sürdürülebilirliğinin değerlendirilebilmesi için daha fazla sayıda çalışma yapılması gerektiğini göstermektedir. Turizm sektöründeki yoğun rekabet göz önüne alındığında, bu çalışma, sürdürülebilir turizm gelişimi planlarının uygulanmasının ve yönetiminin, pazarlama alanında spor turizmi destinasyonlarına, 'daha yeşil' olmanın getirdiği rekabet avantajının yanısıra farklı potansiyel faydalar da sağlayacağını savunmaktadır. Bu kapsamda, bu çalışma: destinasyonlarda spor aktivitelerinin pazarlanması, paydaşların, sürdürülebilir turizmin gelişimine olan ihtiyacı farketmelerine yardımcı olur mu, ve; sürdürülebilir spor turizminin gelişmesi, destinasyonların sürdürülebilir gelişiminde bir katalizör olabilir mi sorularına cevap aramayı amaçlamaktadır. Turizmin varlığı ve geleceği, büyük oranda doğal çevreye bağlı olduğundan, turizmin doğa üzerindeki etkileri ve özellikle araştırma kapsamında incelenen ve doğa sporu ürünü olan rüzgar sörfünün doğal çevre üzerindeki etkisi üzerinde önemle durulmaktadır. Destinasyon çevresinde yer alan yeşil ürünlerin incelenmesi, turizm iletişim ağı içerisinde yer alan tüm paydaş rollerinin kapsamlı bir şekilde anlaşılması ile mümkün olabileceğinden, bu çalışmada sektör paydaşları ile yapılan mülakatlar, birincil veri toplama yöntemi olarak belirlenmiştir.
Considering the examples illustrating the fact that both user innovation and open innovation
comp... more Considering the examples illustrating the fact that both user innovation and open innovation compete and substitute innovation undertaken by producers, the importance of user integration into innovation process becomes obvious. Throughout this process, along with traditional methods, firms also benefit from web based user innovation tools. Regarding the gap of number of researches on web based user innovation tools in our country, and the importance of the topic for the development of innovation studies, in this study, a detailed literature review was conducted. Besides, the extent of the usage of web based user innovation tools in integration of users into innovation process of firms within Fortune Top 500 list of Turkey was aimed to be identified. The findings of the study showed that companies make use of users mostly in the idea generation phase of the new product development process, and online complaint areas, market intelligence services, and suggestion boxes were found to be the mostly utilized web based innovation tools. Findings also revealed that the usage of complaint areas and toolkits differ according to different sectors. This study is expected to increase the awareness towards web based user innovation tools in our country.
Artmakta olan çevresel sorunlar ve kaynak kıtlığı, firmaların
çevreye duyarlılık konusunda daha b... more Artmakta olan çevresel sorunlar ve kaynak kıtlığı, firmaların çevreye duyarlılık konusunda daha bilinçli davranıp bu konuda önlemler almalarını gerektirmektedir. Bu bağlamda firmalar, doğal kaynakların dengeli ve adil kullanımını dikkate alarak, tedarik zincirlerini etkin yönetmelidirler. Yeşil tedarik zinciri yönetimi, çevreye verilen zararı en aza indirerek, zincirde yer alan firmaların ekolojik etkinliğini arttırırken aynı zamanda firmaların kar ve pazar payını arttırmayı hedefleyen bir örgüt felsefesi olarak ortaya çıkmaktadır. Bu çalışmanın temel amacı, yeşil tedarik zinciri uygulamalarının mevcut durumunun ortaya konulabilmesine yönelik veri sağlamaktır. Alüminyum doğrama sektöründe İzmir’de faaliyet gösteren bir tedarik zinciri içerisinde yer alan işletmelerle yapılan mülakatlar neticesinde elde edilen bulgular, yeşil tedarik zinciri uygulamalarının istenilen düzeyde olmadığını ve geliştirilmesi gerektiğini göstermektedir. Anahtar Kelimeler: Yeşil Tedarik Zinciri Yönetimi, Sürdürülebilir Çevre, Tersine Lojistik
The business performance is significantly affected by the relationship between the partners (Lage... more The business performance is significantly affected by the relationship between the partners (Lages et al., 2008). Hence, the quality of the relationship between the members of the supply chain is vital for the success of the entire chain where it has a positive effect on profitability (Huntley, 2006) and supply chain performance (Fynes et al., 2008; Mohaghar & Ghasemi, 2011). On the other hand, integration and management of all process links throughout the supply chain is not possible besides, the level of integration may differ among the links or through time. Therefore, some links can be referred as more critical and must be actively managed. As a matter of fact, the relationships and the quality of the relationships within managed, monitored and not managed process links as indicated in the study of Lambert et al. (1998) are expected to show variances. Hence, the aim of this study is to investigate and identify the dimensions of relationship quality for each of the above mentioned process links. Keywords: Relationship quality, supply chain management, process links.
Owing to the growing attention of consumers towards green-related issues, important number of stu... more Owing to the growing attention of consumers towards green-related issues, important number of studies has been devoted to understanding the drivers of green product purchase intention; implying a need to quantitatively synthesize the empirical body of research on the subject. In this sense, extending the theory of planned behavior, the main purpose of this study is to meta-analyze the empirical findings on green product purchase intention and its antecedents. The meta-analytic investigation was performed on 235 effects dependent upon more than 39,000 consumers (N = 39,253). The findings of the meta-analysis reveal that green product purchase intention is most strongly influenced by attitude toward product/brand, followed by brand trust and self-identity, respectively. This research considerably contributes to the pertinent literature by synthesizing and consolidating fragmented empirical evidence on the determinants of green product purchase intention.
Creative and efficient usage of social media communications by non-governmental organisations (NG... more Creative and efficient usage of social media communications by non-governmental organisations (NGOs) is now one of the ways that they can foster their public relations activities, interact with others, educate the public about their existential objectives, and facilitate multi-directional information exchange. Therefore, it is vital for them to structure the determinants of message framing accurately to facilitate their goals. To the extent of the authors' knowledge, there is no study in Turkey that focuses on this issue for NGOs. Thus, this study aims to explore message framing determinants on Fa-cebook through a content analysis. Moreover, the types of message framing determinants which elicit more Fa-cebook responses are identified. Results are also compared with the Facebook posts of Turkish NGOs and Greenpeace, which is one of the most powerful NGOs on an international basis. Findings reveal that Turkish NGOs share posts on Facebook with a limited usage of public education and call to action content, lower usage of rich media solutions, and prevention focus. Besides, it is found that posts on special occasion days, " single " messages, having an " informational " , " community building " content, and " altruistic " focus receive more likes. It is also remarkable that volunteer testimonials trigger more response from the followers of these pages. Additionally, the comparison between Turkish NGOs and Greenpeace International revealed some notable differences in terms of message determinants.
Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2016
Bu calismanin temel amaci, web tabanli kullanici inovasyon araclari kullanimi ile firma yenilikci... more Bu calismanin temel amaci, web tabanli kullanici inovasyon araclari kullanimi ile firma yenilikciligi arasindaki iliskiyi arastirmaktir. Bunun yani sira calismada, birlikte kullanilan inovasyon araclarinin ve yenilikciligi tetikleyen araclarin ortaya cikartilmasi hedeflenmektedir. 2014 yili Fortune ilk 500 Turkiye listesinde yer alan ve son tuketiciye yonelik urun ve hizmet ureten 61firma calismamizin orneklemini olusturmaktadir. Hipotezler korelasyon analizi ile test edilmis olup, arastirma sorulari ise FP-Buyume algoritmasiyla analiz edilmis ve birliktelik kurallari elde edilmistir. Bulgular, arastirmaya konu olan web tabanli kullanici inovasyon araclarindan sadece bazilarinin firma yenilikciligi ile iliskili oldugunu ortaya koymaktadir. Birliktelik kurallarindan elde edilen bulgular ise, yeni urun gelistirme sureclerinde, “kullanicilar tarafindan olusturulan sanal topluluklari” ve “pazar istihbarat hizmetlerini” birlikte kullanan firmalarin %71’inde; yalnizca “pazar istihbarat hizmetlerini” kullanan firmalarin %65’inde yenilikciligin tetiklendigini isaret etmektedir. Bilgimiz cercevesinde bugune kadar, web tabanli kullanici inovasyon araclari ve firma yenilikciligi arasindaki iliskinin incelendigi bir calisma yazinda bulunmamaktadir. Ulkemizde ve dunyada artan inovasyon calismalari goz onune alindiginda, bu calismanin akademik alandaki en onemli katkisi, tuketim urunleri icin firma yenilikciligini pozitif yonde etkileyen her bir aracin ortaya cikarilarak, soz konusu iliskiye ampirik kanit saglayan oncu bir girisim olmasidir. Web tabanli kullanici inovasyon araclari, firmalara, inovasyon sureclerine kullanicilari entegre ederek, kullanicilar tarafindan olusturulan degerin yaratilmasinda onemli katkilarda bulunmaktadir. Bu sebeple, kullanilacak araclarin dogru olarak secilmesi firmalarin yenilikcilik kapasitelerini arttirarak deger yaratmalari icin de buyuk onem tasimaktadir. Bu anlamda bu calismanin firmalar acisindan da faydali olmasi beklenmektedir
International Journal of Innovation and Technology Management, 2018
Most of the studies investigating innovation adoption behavior focus on technological products an... more Most of the studies investigating innovation adoption behavior focus on technological products and services. Considering the significant gap in the conceptualization and operationalization of social innovation adoption behavior in the literature, the aim of this study is to provide an insight to the adoption behavior of social innovations. The effects of perceived usefulness, perceived enjoyment, perceived ease of use and need for approval are investigated within the context of time bank activities in Turkey. The result of the analysis supported the significant effect of all independent variables with a higher impact of perceived enjoyment.
This study aims to identify the understanding and key determinants of climate change perceptions ... more This study aims to identify the understanding and key determinants of climate change perceptions of stakeholders of a public university. Data is collected via in-depth interviews and content analyses is carried out. Findings reveal four distinct themes: internal factors affecting perceptions of climate change, external factors affecting perceptions, pro-environmental behaviours and consequences of climate change based on the perceptions of stakeholders. The findings of this study are believed to provide insights about the public perception which can also be a valuable input in climate change communication.
İzmir International Congress on Economics and Administrative Sciences Proceeding Book, 2018
Climate change impacts are inevitably threatening the future of our planet. Considering the high ... more Climate change impacts are inevitably threatening the future of our planet. Considering the high priority and the urgency of the topic, efforts to mitigate global climate change cannot be limited to government legislations or regulatory actions. Public support and collaboration of citizens are also necessary on the way to low carbon lifestyles. Message framing as a means of persuasive communication is an important tool to accelerate the level of awareness, engagement, support and behavioral change in terms of climate change mitigation efforts. Hence, this paper through a systematic review and content analysis aims to extract and categorize the variables tested in terms of message framing within the context of climate change and to determine the message frames that are found to be the most effective in terms of climate change mitigation efforts. Findings reveal that in terms of dependent and independent variables, the studies can be aggregated but when the most effective message frames are analyzed a general framework could not be observed. Through taking into account the possible reasons, these findings are interpreted at the conclusion of the study.
One of the main the targets of Sustainable Development Goal 13 set in the 2030 Agenda for Sustain... more One of the main the targets of Sustainable Development Goal 13 set in the 2030 Agenda for Sustainable Development of the United Nations (UN), the prominent role of “the improvement of education, awareness-raising and institutional capacity on climate change mitigation, adaptation, impact reduction and early warnings” is strongly acknowledged. For achieving this goal, comprehensive and properly planned actions that include awareness campaigns/activities in the wide range covering managerial/political awareness, public awareness and targeted strategy development are believed to yield effective outcomes, especially in university communities since universities are expected to be innovation centers acting towards sustainable development through education and research efforts as well as the production and transfer of knowledge. In line with this purpose, understanding and perception of the climate change (i.e. drivers, practices, outcomes) from the perspective of Dokuz Eylul University stakeholders (students, academicians and administrative staff) are explored through in-depth interviews. Sample size is determined in the purpose of ensuring the representation of the population of each stakeholder (35 students, 11 academicians, 5 administrative staff, in total 51 people) in Tınaztepe Campus of Dokuz Eylul University, through stratified and convenience sampling. According to the comprehensive literature review and the results of the in-depth interviews; drivers of climate change, importance of the issue, attribution of responsibility, knowledge and awareness, personal behavior, temporal distance, campaign recall variables, negative emotions, ecological and societal impact are found as the main themes of the content analysis. These themes represent issues such as; factors affecting climate change, factors contributing to climate change, knowledge and awareness about climate change. This is a pioneer study discovering the perceptions and understanding through a qualitative research which provides a very comprehensive view about climate change in a Turkish University.
Most of the studies investigating innovation adoption behavior focus on technological products an... more Most of the studies investigating innovation adoption behavior focus on technological products and services. Considering the signi¯cant gap in the conceptualization and operationalization of social innovation adoption behavior in the literature, the aim of this study is to provide an insight to the adoption behavior of social innovations. The e®ects of perceived usefulness, perceived enjoyment, perceived ease of use and need for approval are investigated within the context of time bank activities in Turkey. The result of the analysis supported the signi¯cant e®ect of all independent variables with a higher impact of perceived enjoyment.
The main objective of this study is to investigate the relationship between the usage of web base... more The main objective of this study is to investigate the relationship between the usage of web based user innovation tools and firms' innovativeness. Besides, it is also aimed to explore the tools that are used in conjunction and trigger innovativeness. 61 firms operating in consumer goods/services sector within the list of Fortune Top 500 Turkey List, published in 2014, responded to the questionnaire. Findings reveal that not all of the web based user innovation tools have a significant relationship with firms' innovativeness. Hypotheses of the study are tested by correlation analysis and research questions are investigated via mining association rules with FP-Growth algorithm. The association rules mined pinpoint that 71% of the companies that use " virtual communities formed by users, and marketing intelligence services " together and 65% of the firms using market intelligence services in their new product development process are found to trigger innovativeness. Up to date, to the best of our knowledge, there has been no research focusing on the relationship between the usage of web based user innovation tools and firms' innovativeness. Therefore, the most important contribution of this study is being a pioneer attempt to provide an empirical evidence for the aforementioned relationship by shedding light on each tools' effect on firm's innovativeness for consumer goods/services. Web based user innovation tools are the prominent enablers of customer integration into innovation processes of firms leading to customer generated value. Thus, it may be important for firms to decide on the bundle of the web based user innovation tools to be used; since the usage of these tools together or separately might have different effects on firms' innovativeness.
ÖZ Tüketiciler, sürdürülebilir tüketimin en önemli aktörlerinden olup, sürdürülebilir kalkın-man... more ÖZ Tüketiciler, sürdürülebilir tüketimin en önemli aktörlerinden olup, sürdürülebilir kalkın-manın sağlanmasında önemli role sahiptir. Dolayısıyla, sürdürülebilir tüketim çalışmala-rı, tüketicilerin sürdürülebilirlik yolunda nasıl yönlendirilebileceği hakkında işletmelere ve uygulayıcılara önemli ipuçları vermektedir. Çalışmanın amacı, Türkiye'de " tüketici perspektifinden " sürdürülebilir tüketim yazınının kapsamını ve gelişimini tespit etmektir. Bunun yanı sıra, şimdiye kadar Türkiye'de bu konuda yapılan uygulamalı çalışmalarda araştırılan değişkenlerin nasıl bir eğilim göstermekte olduğunun belirlenmesi de araştır-manın temel amaçlarından bir tanesidir. Ulusal alanyazınında yer alan 69 makale, 9 bildiri, 3 doktora tezi ve 7 yüksek lisans tezi analiz edilerek bir sistematik derleme çalışması ger-çekleştirilmiştir. Davranış (değerler) / Niyet (tutum, algılanan elde edilebilirlik, algılanan tüketici etkinliği) / Eğilim (demografik değişkenler) / Tutum (demografik değişkenler) / Çevrecilik ve Bilinç (demografik değişkenler), yapılan analiz neticesinde en sık araştırılan değişken kategorileri seti olarak bulunmuştur. Çalışmanın, bu konuda ülkede yapılmış ilk derleme çalışması olmasının ve konunun bütüncül bir yapıyla ele alınmasının bu çalışma-nın önemini arttırdığına inanılmakta ve. Türkiye'de sürdürülebilir tüketim alanında bir referans kaynak olması umut edilmektedir.
Within a wide array of academic and practical studies existing in the literature on sustainable t... more Within a wide array of academic and practical studies existing in the literature on sustainable tourism development, there is still a need for further research assessing the sustainability of different tourism forms and their components. It is the argument of this research that, in the fiercely competitive tourism sector, the implementation and management of sustainable tourism development plans would offer potential benefits to sports tourism destinations alongside a 'greener' competitive advantage in marketing spheres. In this context, this research attempts to answer: whether marketing sports attractions in destinations would help stakeholders recognize the need for sustainable tourism development, and; whether sustainable sports tourism development could become a catalyst in promoting sustainable development of destinations. The specific attention is paid into tourism's impacts on natural environment, on which the sports type selected for investigation – i.e. windsurfing – highly depends for its existence. Since the analysis of a green product within a destination milieu requires thorough understanding of all stakeholders' roles within a tourism network, interviewing sector stakeholders was selected as the main research methodology for primary data collection in addition to literature review on the topics of sustainable tourism development and green marketing. ÖZ: Sürdürülebilir turizm gelişimi hakkında akademik ve uygulamaya yönelik yazında yer alan çok sayıdaki çalışma, farklı turizm türleri ve ürünlerinin sürdürülebilirliğinin değerlendirilebilmesi için daha fazla sayıda çalışma yapılması gerektiğini göstermektedir. Turizm sektöründeki yoğun rekabet göz önüne alındığında, bu çalışma, sürdürülebilir turizm gelişimi planlarının uygulanmasının ve yönetiminin, pazarlama alanında spor turizmi destinasyonlarına, 'daha yeşil' olmanın getirdiği rekabet avantajının yanısıra farklı potansiyel faydalar da sağlayacağını savunmaktadır. Bu kapsamda, bu çalışma: destinasyonlarda spor aktivitelerinin pazarlanması, paydaşların, sürdürülebilir turizmin gelişimine olan ihtiyacı farketmelerine yardımcı olur mu, ve; sürdürülebilir spor turizminin gelişmesi, destinasyonların sürdürülebilir gelişiminde bir katalizör olabilir mi sorularına cevap aramayı amaçlamaktadır. Turizmin varlığı ve geleceği, büyük oranda doğal çevreye bağlı olduğundan, turizmin doğa üzerindeki etkileri ve özellikle araştırma kapsamında incelenen ve doğa sporu ürünü olan rüzgar sörfünün doğal çevre üzerindeki etkisi üzerinde önemle durulmaktadır. Destinasyon çevresinde yer alan yeşil ürünlerin incelenmesi, turizm iletişim ağı içerisinde yer alan tüm paydaş rollerinin kapsamlı bir şekilde anlaşılması ile mümkün olabileceğinden, bu çalışmada sektör paydaşları ile yapılan mülakatlar, birincil veri toplama yöntemi olarak belirlenmiştir.
Considering the examples illustrating the fact that both user innovation and open innovation
comp... more Considering the examples illustrating the fact that both user innovation and open innovation compete and substitute innovation undertaken by producers, the importance of user integration into innovation process becomes obvious. Throughout this process, along with traditional methods, firms also benefit from web based user innovation tools. Regarding the gap of number of researches on web based user innovation tools in our country, and the importance of the topic for the development of innovation studies, in this study, a detailed literature review was conducted. Besides, the extent of the usage of web based user innovation tools in integration of users into innovation process of firms within Fortune Top 500 list of Turkey was aimed to be identified. The findings of the study showed that companies make use of users mostly in the idea generation phase of the new product development process, and online complaint areas, market intelligence services, and suggestion boxes were found to be the mostly utilized web based innovation tools. Findings also revealed that the usage of complaint areas and toolkits differ according to different sectors. This study is expected to increase the awareness towards web based user innovation tools in our country.
Artmakta olan çevresel sorunlar ve kaynak kıtlığı, firmaların
çevreye duyarlılık konusunda daha b... more Artmakta olan çevresel sorunlar ve kaynak kıtlığı, firmaların çevreye duyarlılık konusunda daha bilinçli davranıp bu konuda önlemler almalarını gerektirmektedir. Bu bağlamda firmalar, doğal kaynakların dengeli ve adil kullanımını dikkate alarak, tedarik zincirlerini etkin yönetmelidirler. Yeşil tedarik zinciri yönetimi, çevreye verilen zararı en aza indirerek, zincirde yer alan firmaların ekolojik etkinliğini arttırırken aynı zamanda firmaların kar ve pazar payını arttırmayı hedefleyen bir örgüt felsefesi olarak ortaya çıkmaktadır. Bu çalışmanın temel amacı, yeşil tedarik zinciri uygulamalarının mevcut durumunun ortaya konulabilmesine yönelik veri sağlamaktır. Alüminyum doğrama sektöründe İzmir’de faaliyet gösteren bir tedarik zinciri içerisinde yer alan işletmelerle yapılan mülakatlar neticesinde elde edilen bulgular, yeşil tedarik zinciri uygulamalarının istenilen düzeyde olmadığını ve geliştirilmesi gerektiğini göstermektedir. Anahtar Kelimeler: Yeşil Tedarik Zinciri Yönetimi, Sürdürülebilir Çevre, Tersine Lojistik
The business performance is significantly affected by the relationship between the partners (Lage... more The business performance is significantly affected by the relationship between the partners (Lages et al., 2008). Hence, the quality of the relationship between the members of the supply chain is vital for the success of the entire chain where it has a positive effect on profitability (Huntley, 2006) and supply chain performance (Fynes et al., 2008; Mohaghar & Ghasemi, 2011). On the other hand, integration and management of all process links throughout the supply chain is not possible besides, the level of integration may differ among the links or through time. Therefore, some links can be referred as more critical and must be actively managed. As a matter of fact, the relationships and the quality of the relationships within managed, monitored and not managed process links as indicated in the study of Lambert et al. (1998) are expected to show variances. Hence, the aim of this study is to investigate and identify the dimensions of relationship quality for each of the above mentioned process links. Keywords: Relationship quality, supply chain management, process links.
Overconsumption is fueled by the idea that the more people buy, the happier they become; however,... more Overconsumption is fueled by the idea that the more people buy, the happier they become; however, this is not compatible with sustainability and the future of the planet. Deep concerns about the sustainability of nature and natural resources give rise to discussions of sustainable consumption, and social innovation applications may lead the way to sustainable consumption. Thus, this chapter aims to provide a picture of social innovation practices in services for sustainable consumption in an emerging economy. Although the chapter focuses mainly on contemporary social innovations, an overview of the social innovation concept and possible historical roots of social innovations from Turkish history are also provided.
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of citizens are also necessary on the way to low carbon lifestyles. Message framing as a means of persuasive communication is an important tool to accelerate the level of awareness,
engagement, support and behavioral change in terms of climate change mitigation efforts. Hence, this paper through a systematic review and content analysis aims to extract and categorize the variables tested in terms of message framing within the context of climate change and to determine the message frames that are found to be the most effective in terms of climate change mitigation efforts. Findings reveal that in terms of dependent and independent variables, the studies can be aggregated but when the most effective message frames are analyzed a general framework could not be observed. Through taking into account the possible reasons, these findings are interpreted at the conclusion of the study.
compete and substitute innovation undertaken by producers, the importance of user integration into
innovation process becomes obvious. Throughout this process, along with traditional methods, firms also
benefit from web based user innovation tools. Regarding the gap of number of researches on web based
user innovation tools in our country, and the importance of the topic for the development of innovation
studies, in this study, a detailed literature review was conducted. Besides, the extent of the usage of web
based user innovation tools in integration of users into innovation process of firms within Fortune Top
500 list of Turkey was aimed to be identified. The findings of the study showed that companies make use of
users mostly in the idea generation phase of the new product development process, and online complaint
areas, market intelligence services, and suggestion boxes were found to be the mostly utilized web based
innovation tools. Findings also revealed that the usage of complaint areas and toolkits differ according to
different sectors. This study is expected to increase the awareness towards web based user innovation
tools in our country.
çevreye duyarlılık konusunda daha bilinçli
davranıp bu konuda önlemler almalarını gerektirmektedir.
Bu bağlamda firmalar, doğal kaynakların dengeli
ve adil kullanımını dikkate alarak, tedarik zincirlerini
etkin yönetmelidirler. Yeşil tedarik zinciri yönetimi,
çevreye verilen zararı en aza indirerek, zincirde yer
alan firmaların ekolojik etkinliğini arttırırken aynı
zamanda firmaların kar ve pazar payını arttırmayı
hedefleyen bir örgüt felsefesi olarak ortaya çıkmaktadır.
Bu çalışmanın temel amacı, yeşil tedarik zinciri
uygulamalarının mevcut durumunun ortaya konulabilmesine
yönelik veri sağlamaktır. Alüminyum doğrama
sektöründe İzmir’de faaliyet gösteren bir tedarik
zinciri içerisinde yer alan işletmelerle yapılan mülakatlar
neticesinde elde edilen bulgular, yeşil tedarik zinciri
uygulamalarının istenilen düzeyde olmadığını ve geliştirilmesi
gerektiğini göstermektedir.
Anahtar Kelimeler: Yeşil Tedarik Zinciri Yönetimi,
Sürdürülebilir Çevre, Tersine Lojistik
Keywords: Relationship quality, supply chain management, process links.
of citizens are also necessary on the way to low carbon lifestyles. Message framing as a means of persuasive communication is an important tool to accelerate the level of awareness,
engagement, support and behavioral change in terms of climate change mitigation efforts. Hence, this paper through a systematic review and content analysis aims to extract and categorize the variables tested in terms of message framing within the context of climate change and to determine the message frames that are found to be the most effective in terms of climate change mitigation efforts. Findings reveal that in terms of dependent and independent variables, the studies can be aggregated but when the most effective message frames are analyzed a general framework could not be observed. Through taking into account the possible reasons, these findings are interpreted at the conclusion of the study.
compete and substitute innovation undertaken by producers, the importance of user integration into
innovation process becomes obvious. Throughout this process, along with traditional methods, firms also
benefit from web based user innovation tools. Regarding the gap of number of researches on web based
user innovation tools in our country, and the importance of the topic for the development of innovation
studies, in this study, a detailed literature review was conducted. Besides, the extent of the usage of web
based user innovation tools in integration of users into innovation process of firms within Fortune Top
500 list of Turkey was aimed to be identified. The findings of the study showed that companies make use of
users mostly in the idea generation phase of the new product development process, and online complaint
areas, market intelligence services, and suggestion boxes were found to be the mostly utilized web based
innovation tools. Findings also revealed that the usage of complaint areas and toolkits differ according to
different sectors. This study is expected to increase the awareness towards web based user innovation
tools in our country.
çevreye duyarlılık konusunda daha bilinçli
davranıp bu konuda önlemler almalarını gerektirmektedir.
Bu bağlamda firmalar, doğal kaynakların dengeli
ve adil kullanımını dikkate alarak, tedarik zincirlerini
etkin yönetmelidirler. Yeşil tedarik zinciri yönetimi,
çevreye verilen zararı en aza indirerek, zincirde yer
alan firmaların ekolojik etkinliğini arttırırken aynı
zamanda firmaların kar ve pazar payını arttırmayı
hedefleyen bir örgüt felsefesi olarak ortaya çıkmaktadır.
Bu çalışmanın temel amacı, yeşil tedarik zinciri
uygulamalarının mevcut durumunun ortaya konulabilmesine
yönelik veri sağlamaktır. Alüminyum doğrama
sektöründe İzmir’de faaliyet gösteren bir tedarik
zinciri içerisinde yer alan işletmelerle yapılan mülakatlar
neticesinde elde edilen bulgular, yeşil tedarik zinciri
uygulamalarının istenilen düzeyde olmadığını ve geliştirilmesi
gerektiğini göstermektedir.
Anahtar Kelimeler: Yeşil Tedarik Zinciri Yönetimi,
Sürdürülebilir Çevre, Tersine Lojistik
Keywords: Relationship quality, supply chain management, process links.
emerging economy. Although the chapter focuses mainly on contemporary social innovations, an overview of the social innovation concept and possible historical roots of social innovations from Turkish history are also provided.