Quality Function Deployment

In recent times, globalization has brought us not only new opportunities but also new challenges. The theme of innovation has become a mandatory topic for all industries—it has become a focal point for the enterprise, society, and the world. The goal of innovation is to create business value by developing worthwhile ideas into a customer-centric marketable reality. This, for most

Today, it can be maintained that the customer is a ‘king’ as he will buy only the products that satisfy his needs and wants. The companies of today are facing new challenges: global business and local operation, standardization, and individualization of products, demanding customers and fierce competition. The company wants to achieve shorter product development time, lower costs, high quality of the product, and finally, customer satisfaction. In order to achieve the set goals, the company has to take into account the customers wants and needs during the new-product-development process. This article presents the mode of description of processes that allow recognition of suitable natural systems and their transformation into technical systems and a model for management of development process. The phases of quality functions deployment (QFD) during the new product development process along with the location for collecting customer needs and wants are presented. A detailed description...

The aim of the study is to evaluate the effect of corporate governance in alternative distribution channels for Turkish banking sector. For this purpose, an integrated fuzzy MCDM model is structured to analyze the multi-dimensional effects of corporate governance for ranking the performance of alternative distribution channels by using the phases of quality function deployment. The method is constructed with the hybrid model by considering the fuzzy DEMATEL and fuzzy TOPSIS. Initially, the consumer needs and other internal and external factors that present the dimensions of the corporate governance are defined to analyze the results using the quality function deployment approach and then, the fuzzy DEMATEL method is used for the weights of dimensions for each perspective of house of quality. The fuzzy TOPSIS is used for ranking the alternative distribution channels in Turkish banking sector.  It is concluded that in Turkish banking sector, branch is most preferred alternative distribution channel whereas the importance of ATM and social media is very low in comparison with the others. Hence, it is believed that using other channels, such as social media and ATM, has an increasing effect in order to increase the effectiveness of the banking sector. Therefore, it can be said that necessary infrastructure should be provided to attract the attention of the parties to make banking transactions through social media and ATMs.

The paper provides a comprehensive insight into current trends and developments in Concurrent Engineering for integrated development of products and processes with the goal of completing the entire cycle in a shorter time, at lower overall cost and with fewer engineering design changes after product launch. The evolution and definition of Concurrent Engineering are addressed first, followed by a concise review of the elements of the concurrent engineering approach to product development and the economics of the same. Discussion of teamwork for successful concurrent engineering, with deployment strategies is included.

Besides the benefits are there possible challenges government agencies are likely to encounter should they
decide to adopt cloud computing? What strategies should be deployed to overcome the inhibitors of cloud computing? These are but few questions this paper aims to investigate. Studies have shown that, cloud computing has become a strategic direction for many government agencies and is already being deployed in many critical areas of the government's cyber infrastructure. The benefits and the challenges of cloud adoption have heightened interest of academic research in recent times. We are however uncertain, per literature factors that hinder successful cloud adoption especially in the Ghanaian context. We posit that,
understanding the challenges of cloud adoption and overcoming them must accompany the use of the technology in order to prevent unwanted technical consequences, and even greater problems from government information management. This study is based on unstructured interviews from selected government agencies in Ghana. The study is grounded on the theory of technology, organization and
environment (TOE) framework. Major inhibiting factors identified include lack of basic infrastructure for cloud take-off, data security, unreliable internet connectivity, and general lack of institutional readiness

Competition among the industries has become more intense in the global market nowadays. Given the trend of business globalization, companies face challenges from both national and international competitors. In order to pledge this threat, many of them focus on searching for sustainable advantages. The survival of a company is heavily dependent on its capacity to identify new customer requirements and to develop a new product (Shen, 2000). In 1966, Yoji Akao introduced the concept of QFD in Japan. According to Akao, QFD is a method to translate customer needs and requirements into the quality characteristics in order to improve quality for an existing product to develop a new product that satisfy the customers. Hence, this project describes how a quality plan can be determined for a shampoo product by using Quality Function Deployment (QFD) technique.

Quality Function Deployment (QFD) di pelayanan kesehatan dapat digunakan untuk melihat apa yang sesuai dan dibutuhkan pasien di rumah sakit serta untuk melihat kesenjangan antara apa yang diinginkan dengan apa yang telah diterima oleh pasien. Hal tersebut berguna untuk mengetahui mutu pelayanan dan prioritas upaya peningkatan kinerja di Rumah Sakit. Selain itu, Quality Function Deployment (QFD) juga dapat digunakan untuk meningkatkan kualitas pelayanan, karena dapat membantu dalam mencari startegi terbaik dimana metode ini merupakan pendekatan terstruktur untuk mendefinisikan kebutuhan atau tuntutan konsumen dan menterjemahkannya menjadi rencana spesifik untuk menghasilkan produk maupun jasa yang mempertemukan kebutuhan-kebutuhan pasien. Berdasarkan latar belakang tersebut, kelompok ingin membahas lebih lanjut mengenai Quality Function Deployment (QFD) terkait dengan manajemen mutu pelayanan jasa bidang kesehatan untuk dapat diterapkan sehingga terjadi peningkatan kualitas pelayanan kesehatan.

Maintenance is an important part of any organization and it has a significant impact over management operations. After over years of research and practical implications, maintenance has been recognized as a strategic problem of a company. In order to solve the strategic problem, researchers have identified the key performance indicators to measure the effectiveness of maintenance management for better output of an organization. However, there are still more to find when it comes to performance measures, this study is analysing the new variable of Quality Function Deployment as a key performance indicator along with other variables.

The primary objective of this study to analyse inventory management, planning & scheduling, preventive maintenance and the moderating role of quality function deployment as a key performance indicator for the effectiveness of maintenance management. To achieve the objective, a purposive based descriptive cross-sectional study was selected to collect the primary data through structured questionnaires from professionals of maintenance background and experience within Pakistan.

Results of this study suggest that there is a positive relationship of inventory management, planning & scheduling, preventive maintenance on the effectiveness of maintenance management while quality function deployment moderates the relationship in the positive direction between
preventive maintenance and effectiveness of maintenance management. Although the relationship is positive within the research philosophy, in-depth analysis, and further research is required in this domain. A practical approach is important to understand Quality Function Deployment as a key performance indicator.

During the past 20 years, numerous studies have explored the R&D-marketing interface and its role in the new product development (NPD) process. Academics and practitioners (including a PDMA task force) have examined commonly used measures of success, the underlying reasons for the success or failure of NPD projects, and the effects of R&D-marketing integration on both project- and company-level success. Does this mean we have all the answers when it comes to ensuring the necessary level of cooperation and interaction between R&D and marketing? Of course not.Abbie Griffin and John R. Hauser note that prior research on R&D-marketing integration is being reassessed in light of the movement toward flatter organizational structures and cross-functional teams. To facilitate that reassessment, and to help guide future research in this area, they review recent research on the methods employed for integrating R&D and marketing, and they propose several hypotheses regarding those methods. They present their review and hypotheses within the framework of a causal map they have developed for studying functional integration.The causal map links cooperation to NPD success along situational dimensions, structural and process dimensions, and outcome dimensions. The desired outcome in any NPD effort is the timely commercialization of a profitable product. The situational dimensions address the amount and types of integration needed in a project, which depend on such factors as the project phase and the level of project uncertainty. The structural and process dimensions focus on the actions taken to achieve functional integration. These include relocation and physical facilities design, personnel movement, informal social systems, orgnizational structures, incentives and rewards, and formal integrative management processes.The proposed hypotheses focus on the methods for achieving functional integration—that is, the structural and process dimensions of the causal map. At first glance, these hypotheses seem to state the obvious. For example, few would challenge the notion that quality function deployment eliminates barriers to functional integration and improves information sharing between functions. However, achieving those benefits requires the presence of other factors such as senior management involvement. Rather than examine these hypotheses separately, researchers should explore the relative merits of the methods for achieving functional integratin. In other words, future research must consider both the situational and the structural and process dimensions of this framework.

In the face of increasingly aggressive competition in the health care industry, administrator are required to be able to build up strategies, policies or new breakthroughs related to improving the quality of their services, through improving the characteristics of hospital services, which focus on needs of patient, so that the risk of errors or discrepancies between service characteristics that are enhanced by what the patient wants can be avoided or minimized. The health care system had been receiving several customer complaints, thereby pulling the overall satisfaction index low. Since most visitors were asymptomatic, their needs were quite different from patients who visited to hospital for specific treatments. Though, the organisation had taken a few measures, it had not resulted in any significant improvement. The primary areas of Quality Function Deployment (QFD) application are product planning, process planning, production planning and services planning. Since its origin, many organisations have adopted QFD and have reaped benefits from it. In this paper author has reviewed researches pertaining to application of QFD in improving health care services..

The balanced scorecard (BSC) is a strategic management method that links performance measurement to vision and strategies using a multidimensional set of financial and non-financial performance metrics. Although several studies have combined the BSC method with multi-criteria decision analysis methodologies, most of the research efforts do not consider the essentials of strategic and performance management in a systematic and holistic framework capable of handling imprecision and vagueness. The purpose of this study is to present a novel approach for structuring and prioritising the performance measures in the BSC method. The contribution of the proposed approach is fivefold: 1) we use the quality function deployment (QFD) technique to create a linkage between the BSC perspectives; 2) we use the analytic network process (ANP) technique to consider the interactions between the performance measures in each BSC perspective; 3) we integrate the QFD and the ANP techniques to help decision makers understand the relations between the performance measures in different  perspectives and the correlations among the performance measures in the same perspective; 4) we handle the vagueness and ambiguity in decision makers’ judgements with the fuzzy set theory; 5) we present a case study to demonstrate the applicability of the proposed approach and exhibit the efficacy of the procedures.

Kalite Fonksiyon Göçerimi
ve
Bankacılık Sektöründe Bir Uygulama
Yrd. Doç. Dr. Talha Ustasüleyman* - Semra Abanoz**
Rekabetin şiddetli olduğu günümüz piyasalarında işletmelerin varlıklarını sürdürebilmesi için
müşteri beklentilerine önem vermesi gerekmektedir. Kalite Fonksiyon Göçerimi (KFG) metodu müşteri
beklentilerini ölçmeyi, bu beklentileri teknik gerekliliklere dönüştürmeyi ve rakiplerle karşılaştırma
yapmayı sağlayan kalite tekniğidir. Bu çalışmada, bankacılık faaliyetlerindeki müşteri beklentilerinin
önem düzeyinin belirlenmesi, özel bir banka için müşteri beklentilerinin karşılanmasını sağlayan teknik
gereksinimlerin belirlenmesi ve rakip bir banka ile karşılaştırılması amaçlanmıştır. Bu amaçla özel bir
bankanın ve rakibinin müşterilerinden anket çalışması ile elde edilen veriler KFG metodu ile değerlendirilmiştir.
Çalışmanın sonucunda en önemli müşteri beklentisi Güvenlik ve Kişisel Bilgilerin Saklanması,
en önemli teknik gereksinim ise Bilgi İşlem Sistemi olarak belirlenmiştir.
Anahtar Kelimeler: Kalite Fonksiyon Göçerimi, Kalite Evi, Analitik Hiyerarşi Süreci.