This study examines the relationship between vloggers and viewers on YouTube and breaks it down into its various subparts in an attempt to reduce the ambiguity that surrounds it. Through participant observation, viewer surveys and... more
This study examines the relationship between vloggers and viewers on YouTube and breaks it down into its various subparts in an attempt to reduce the ambiguity that surrounds it. Through participant observation, viewer surveys and interviews with vloggers, this study considers the dynamics of the relationship from both sides, ultimately outlining the motivations behind vlogging and its implications on the millions of viewers who subscribe to it. It seems that there is a turning point in the vlogger- experience wherein the vlogger will reach a threshold of subscribers. At this point the vlogger’s motives evolve with the realisation that vlogging can be lucrative and that vloggers can indeed make a living from their hobby. The result of this seems to be that the once highly-connected relationship the vlogger had with his/her viewers begins to diminish.
