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Conveying information effectively in a virtual world: Insights from synthesized task closure and media richness

Published: 01 June 2012 Publication History

Abstract

Scholars and practitioners alike increasingly emphasize the importance of the virtual world as a new medium of communication. Key to the success of this digital medium is its ability to support information exchange when compared with face-to-face communication. Its potential is highlighted by the literature illustrating the inadequacy of traditional computer-mediated communication (CMC) tools, such as e-mail and video conferencing, to support communication among geographically dispersed coworkers. Many of the traditional CMC tools lack the needed support for effective information exchange to varying degrees. The emergence of a sophisticated virtual world, such as Second Life, has met this dearth. We draw on the theories of task closure and media richness to propose a parsimonious model of information exchange behavior in a virtual world context. Observations from a series of group-based project discussion sessions in face-to-face and virtual world settings, respectively, suggest that the information exchange between coworkers in both settings could be similar. Specifically, virtual coworkers might be able to achieve task closure (i.e., the complete transmission of intended work-related information) in the same way as their counterparts in the face-to-face context. © 2012 Wiley Periodicals, Inc.

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cover image Journal of the American Society for Information Science and Technology
Journal of the American Society for Information Science and Technology  Volume 63, Issue 6
June 2012
222 pages

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John Wiley & Sons, Inc.

United States

Publication History

Published: 01 June 2012

Author Tags

  1. collaboration
  2. computer mediated communications
  3. electronic conferencing
  4. information transfer
  5. multi user virtual environments
  6. organization theory
  7. organizational communication

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  • (2015)Antecedents of social presence and gratification of social connection needs in SNSInternational Journal of Information Management: The Journal for Information Professionals10.1016/j.ijinfomgt.2015.04.00435:4(459-471)Online publication date: 1-Aug-2015
  • (2012)Getting Real About Virtual WorldsInternational Journal of Virtual Communities and Social Networking10.4018/jvcsn.20120701014:3(1-46)Online publication date: 1-Jul-2012

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