Let us hear the voice of the audience: groups facing the risk of cultural exclusion and cultural accessibility in Vojvodina province, Serbia
Authors: 
Sanja Kovačić, Tatjana Pivac, Milica Solarević, Ivana Blešić, Marija Cimbaljević, Miroslav Vujičić, Uglješa Stankov, Snežana Besermenji, Nevena ĆurčićAuthors Info & Claims
Sanja Kovačić, Tatjana Pivac, Milica Solarević, Ivana Blešić, Marija Cimbaljević, Miroslav Vujičić, Uglješa Stankov, Snežana Besermenji, Nevena ĆurčićAuthors Info & ClaimsPages 1595 - 1611
Abstract
Nowadays, cultural institutions face the challenge of answering the requirements of a very diverse audience in order to be more socially inclusive, enabling everyone to have access to their cultural content. However, there are different barriers to participation in culture and unequal access to cultural contents of a large number of sensitive social groups, preventing them from having a meaningful experience. This particularly refers to groups facing the risk of cultural exclusion such as parents with children, the elderly, and people with disabilities (impaired sight, hearing, and immobile people). In economically less developed countries such as Serbia, this issue is even more pronounced, as investments in cultural institutions and activities regarding audience research are very low. Moreover, the existing literature on this field is scarce regarding studies involving sensitive groups. Thus, the primary aim of this research is to explore the perception of different groups facing the risk of cultural exclusion in Vojvodina province (Serbia) regarding their major barriers to cultural participation, factors influencing their cultural participation, and their cultural habits but also their perception of accessibility of particular cultural institutions. The survey research, conducted from June to October 2022, included a total of 412 respondents, representatives of the mentioned groups of audience. The main results indicate significant differences between analyzed groups regarding all analyzed issues. Differences and implications for audience development strategies are further discussed in the paper.
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Published: 05 March 2024
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