Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
skip to main content
article

Evolving service semantics cooperatively: a consumer-driven approach

Published: 01 June 2009 Publication History

Abstract

Commerce relies on dynamic creation and modification of services. New service offerings or service demands come into play frequently. Whereas traditional commerce supports creation of new service demands from consumers, e-commerce has so far expected service providers to come up with desirable new service offerings and assigned service consumers a passive role in the process. That is, current e-commerce architecture lacks a consumer-driven approach for the generation of new service descriptions. This paper bridges this gap by proposing a multiagent system of consumers that represent their service needs semantically using ontologies. Using our proposed approach, agents can create new service descriptions, share them with interested others, and use service descriptions that are created by other agents. Hence, more accurate concepts describing consumers' service needs are cooperatively and iteratively created. This leads to a society of consumers with different but overlapping ontologies where mutually accepted service concepts emerge based on consumers' exchange of service descriptions. Our simulations of consumer societies show that allowing cooperative evolution of service ontologies facilitates better representation of consumers' service needs. Further, through cooperation, not only more useful service concepts emerge over time, but also ontologies of consumers having similar service needs become aligned gradually.

References

[1]
Aberer, K., Cudre-Mauroux, P., & Hauswirth, M. (2003). Start making sense: The chatty web approach for global semantic agreements. Journal of Web Semantics, 1(1), 89-114.
[2]
Afsharchi, M., Far, B., & Denzinger, J. (2006). Ontology guided learning to improve communication among groups of agents. In Proceedings of International Joint Conference on Autonomous Agents and Multiagent Systems (pp. 923-930). Hakodate, Japan.
[3]
Azoulay-Schwartz R., & Kraus, S. (2001). Stable strategies for sharing information among agents. In International Joint Conference on Artificial Intelligence (pp. 1128-1134). Seattle, WA.
[4]
Baader, F., Calvanese, D., McGuinness, D. L., Nardi, D., & Patel-Schneider, P. F. (Eds.). (2003). The description logic handbook: Theory, implementation and applications. Cambridge University Press.
[5]
Benantar, M. (2001). The internet public key infrastructure. IBM Systems Journal, 40(3), 648-665.
[6]
Choi, N., Song, I.-Y., & Han, H. (2006). A survey on ontology mapping. ACM SIGMOD Record, 35(3), 34-41.
[7]
Clement, L., Hately, A., von Riegen, C., & Rogers. T. (2004). UDDI version 3.0.2, October. http://uddi. org/pubs/uddi_v3.htm.
[8]
Sensoy, M., & Yolum, P. (2006). A context-aware approach for service selection using ontologies. In Proceedings of International Joint Conference on Autonomous Agents and Multiagent Systems (pp. 931-938). Hakodate, Japan.
[9]
Sensoy, M., & Yolum, P. (2007). Ontology-based service representation and selection. IEEE Transactions on Knowledge and Data Engineering, 19(8), 1102-1115.
[10]
Doan, A., Madhaven, J., Dhamankar, R., Domingos, P., & Helevy, A. (2003). Learning to match ontologies on the semantic web. VLDB Journal, 12(4), 303-319.
[11]
Gabrilovich, E., & Markovitch, S. (2007). Computing Semantic Relatedness using Wikipedia-based Explicit Semantic Analysis. In Proceedings of the 20th International Joint Conference on Artifical Intelligence (pp. 6-12). Hyderabad, India.
[12]
Jøsang, A., & Ismail, R. (2002). The beta reputation system. In Proceedings of the Fifteenth Bled Electronic Commerce Conference e-Reality: Constructing the e-Economy (pp. 48-64), June. Slovenia.
[13]
Jøsang, A., Ismail, R., & Boyd, C. (2007). A survey of trust and reputation systems for online service provision. Decision Support Systems, 43(2), 618-644.
[14]
Jurca R., & Faltings, B. (2003). An incentive compatible reputation mechanism. In Proceedings of the IEEE Conference on E-Commerce (pp. 285-292). Newport Beach, CA.
[15]
Laera, L., Blacoe, I., Tamma, V., Payne, T., Euzenat, J., & Bench-Capon, T. (2007). Argumentation over ontology correspondences in MAS. In Proceedings of the International Joint Conference on Autonomous Agents and Multiagent Systems (pp. 1285-1292). Hawai'i.
[16]
Lee Y.-H. A., & Brown, D. J. (2005). Competition, consumer welfare, and the social cost of monopoly. Cowles Foundation Discussion Papers 1528. Cowles Foundation, Yale University, July.
[17]
Lin, D. (1998). An information-theoretic definition of similarity. In Proceedings of the 15th International Conference on Machine Learning (pp. 296-304). Madison, WI.
[18]
Martin, D., Burstein, M., Hobbs, J., Lassila, O., McDermott, D., McIlraith, S. Narayanan, S., Paolucci, M., Parsia, B., Payne, T., Sirin, E., Srinivasan, N., & Sycara, K. (2004). OWL-S: Semantic markup for web services, November. http://www.w3.org/Submission/OWL-S.
[19]
McBride, B. (2002). Jena: A semantic Web toolkit. IEEE Internet Computing, 6(6), 55-59.
[20]
Mine, T., Matsuno, D., Takaki, K., & Amamiya, M. (2004). Agent community based peer-to-peer information retrieval. In AAMAS '04: Proceedings of the Third International Joint Conference on Autonomous Agents and Multiagent Systems (pp. 1484-1485). Washington, DC, USA: IEEE Computer Society.
[21]
Oram, A. (2001). Peer-to-Peer: Harnessing the Benefits of a Disruptive Technology. Sebastopol, CA: O'Reilly & Associates.
[22]
Porter, M. (1996). What is strategy? Harvard Business School Review, 74(6), 61-79.
[23]
Resnik, P. (1999). Semantic similarity in a taxonomy: An information-based measure and its application to problems of ambiguity in natural language. Journal of Artificial Intelligence Research, 11, 95-130.
[24]
Rivest, R. L., Shamir, A., & Adleman, L. (1978). Amethod for obtaining digital signatures and public-key cryptosystems. Communications of the ACM, 21, 120-126.
[25]
Roman, D. Keller, U., Lausen, H., de Bruijn, J., Lara, R., Stollberg, M., Polleres, A., Feier, C., Bussler, C., & Fensel, D. (2005). Web service modeling ontology. Applied Ontology, 1(1), 77-106.
[26]
Sen, S. (1996). Reciprocity: A foundational principle for promoting cooperative behavior among self-interested agents. In Proceedings of the Second International Conference on Multiagent Systems (pp. 322-329). AAAI Press.
[27]
Sen, S. (2002). Believing others: Pros and cons. Artificial Intelligence, 142(2), 179-203.
[28]
Sen, S., & Kar, P. (2002). Sharing a concept. In Working Notes of the AAAI-02 Spring Symposium (pp. 55-60). Stanford, CA.
[29]
Smith, M. K., Welty, C., & McGuinness, D. L. (2004). OWL: Web ontology language guide, February. http://www.w3.org/TR/owl-guide.
[30]
Stephens, L. M., Gangam, A. K., & Huhns, M. N. (2004). Constructing consensus ontologies for the semantic web: A conceptual approach. World Wide Web, 7(4), 421-442.
[31]
Tan G., & Jarvis, S. A. (2008). A payment-based incentive and service differentiation scheme for peer-to-peer streaming broadcast. IEEE Transactions on Parallel and Distributed Systems, 19(7), 940-953.
[32]
Teacy, W., Patel, J., Jennings, N., & Luck, M. (2006). TRAVOS: Trust and reputation in the context of inaccurate information sources. Autonomous Agents and Multi-Agent Systems, 12(2), 183-198, March.
[33]
Tversky, A. (1977). Features of similarity. Psychological Review, 84(4), 327-352.
[34]
Wiesman, F., Roos, N., & Vogt. P. (2002). Automatic ontology mapping for agent communication. In Proceedings of the International Joint Conference on Autonomous Agents and Multiagent Systems (pp. 563-564), New York, NY, USA: ACM.
[35]
Williams, A. B. (2004). Learning to share meaning in a multi-agent system. Autonomous Agents and Multi-Agent Systems, 8(2), 165-193.
[36]
Yolum, P., & Singh, M. P. (2005). Engineering self-organizing referral networks for trustworthy service selection. IEEE Transactions on Systems, Man, and Cybernetics, A35(3), 396-407.
[37]
Yu B., & Singh, M. P. (2003). Searching social networks. In Proceedings of the Second International Joint Conference on Autonomous Agents and Multiagent Systems (pp. 65-72). New York, NY, USA: ACM.
[38]
Zhang J., & Cohen, R. (2007). Design of a mechanism for promoting honesty in e-marketplaces. In Proceedings of the Twenty-Second AAAI Conference on Artificial Intelligence (pp. 1495-1500). Canada: Vancouver.
[39]
Zhang, Y. & Weiss, M. (2003). Virtual communities and team formation. Crossroads, 10(1), 5.
[40]
Zhu, C., Wang, Z., Lin, D., Ding, P., & Sheng, H. Ontology mapping for interaction in agent society. In SCC '04: Proceedings of the 2004 IEEE International Conference on Services Computing (pp. 619-622). IEEE Computer Society.

Cited By

View all

Recommendations

Comments

Information & Contributors

Information

Published In

cover image Autonomous Agents and Multi-Agent Systems
Autonomous Agents and Multi-Agent Systems  Volume 18, Issue 3
June 2009
243 pages

Publisher

Kluwer Academic Publishers

United States

Publication History

Published: 01 June 2009

Author Tags

  1. E-commerce
  2. Emergent behavior
  3. Semantics
  4. Service ontology

Qualifiers

  • Article

Contributors

Other Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

  • Downloads (Last 12 months)0
  • Downloads (Last 6 weeks)0
Reflects downloads up to 14 Oct 2024

Other Metrics

Citations

Cited By

View all

View Options

View options

Get Access

Login options

Media

Figures

Other

Tables

Share

Share

Share this Publication link

Share on social media