research-article

If you build it they might stay: retention mechanisms in World of Warcraft

Authors:

Thomas Debeauvais,

Diane J. Schiano,

Nicolas Ducheneaut,

Nicholas YeeAuthors Info & Claims

FDG '11: Proceedings of the 6th International Conference on Foundations of Digital Games

Pages 180 - 187

https://doi.org/10.1145/2159365.2159390

Published: 29 June 2011 Publication History

Abstract

We analyze mechanisms of player retention and commitment in massively multiplayer online games. Our ground assumptions on player retention are based on a marketing model of customer retention and commitment. To measure the influence of gameplay, in-game sociality, and real-life status on player commitment, we use the following metrics: weekly play time, stop rate and number of years respondents have been playing the game. The cross-cultural sample is composed of 2865 World of Warcraft players from North-America, Europe, Taiwan, and Hong-Kong who completed an online questionnaire. We differentiate players in terms of demographic categories including age, region, gender and marital status.

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https://doi.org/10.1108/INTR-05-2024-0747
Jensen KSkelly T(2024)Sociable desires and gendered commitments: Video gaming and food in everyday lifeConvergence: The International Journal of Research into New Media Technologies10.1177/13548565241270868Online publication date: 5-Aug-2024
https://doi.org/10.1177/13548565241270868
Suh Y(2023)Trends and Future Directions in Artificial Intelligence-based Customer Churn Prediction TechnologyJournal of Digital Contents Society10.9728/dcs.2023.24.7.161724:7(1617-1627)Online publication date: 31-Jul-2023
https://doi.org/10.9728/dcs.2023.24.7.1617
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Index Terms

If you build it they might stay: retention mechanisms in World of Warcraft
1. Computing methodologies
  1. Computer graphics
    1. Graphics systems and interfaces
      1. Virtual reality
2. Human-centered computing
  1. Human computer interaction (HCI)
    1. Interaction paradigms
      1. Mixed / augmented reality
      2. Virtual reality

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cover image ACM Other conferences

FDG '11: Proceedings of the 6th International Conference on Foundations of Digital Games

June 2011

356 pages

ISBN:9781450308045

DOI:10.1145/2159365

Conference Chair:
Marc Cavazza
Teesside University, UK
,
Program Chairs:
Katherine Isbister
Polytechnic Institute of New York University
,
Charles Rich
Worcester Polytechnic Institute

Copyright © 2011 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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SASDG: Society for the Advancement of the Science of Digital Games

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Association for Computing Machinery

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Publication History

Published: 29 June 2011

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FDG'11

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FDG'11: Foundations of Digital Games

June 29 - July 1, 2011

Bordeaux, France

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FDG '11 Paper Acceptance Rate 31 of 107 submissions, 29%;

Overall Acceptance Rate 152 of 415 submissions, 37%

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https://doi.org/10.1108/INTR-05-2024-0747
Jensen KSkelly T(2024)Sociable desires and gendered commitments: Video gaming and food in everyday lifeConvergence: The International Journal of Research into New Media Technologies10.1177/13548565241270868Online publication date: 5-Aug-2024
https://doi.org/10.1177/13548565241270868
Suh Y(2023)Trends and Future Directions in Artificial Intelligence-based Customer Churn Prediction TechnologyJournal of Digital Contents Society10.9728/dcs.2023.24.7.161724:7(1617-1627)Online publication date: 31-Jul-2023
https://doi.org/10.9728/dcs.2023.24.7.1617
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https://doi.org/10.7557/23.7115
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