research-article

How do B2B companies motivate participation in online innovation?

Authors:

Annika Wiklund-EngblomAuthors Info & Claims

MindTrek '12: Proceeding of the 16th International Academic MindTrek Conference

Pages 119 - 124

https://doi.org/10.1145/2393132.2393157

Published: 03 October 2012 Publication History

Abstract

The aim of this paper is to explore what kinds of factors are used by business-to-business (B2B) companies in order to motivate their B2B customers to participate in innovation processes utilizing social media. This qualitative multiple case study is a preliminary step in an attempt to understand how to motivate B2B customers to participate in social media innovations initiated by B2B companies. There has been little research conducted regarding social media use in innovation processes in B2B contexts and good case studies are rare. Therefore the aim of the present paper is to explore the motivational factors used by B2B companies that have successfully implemented social media in innovation processes involving their B2B customers. Existing literature is reviewed and five cases are analyzed in order to highlight how B2B companies can motivate participation.

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Cited By

Ammirato SFelicetti ADella Gala MAramo-Immonen HJussila JKärkkäinen H(2018)The use of social media for knowledge acquisition and dissemination in B2B companies: an empirical study of Finnish technology industriesKnowledge Management Research & Practice10.1080/14778238.2018.154177917:1(52-69)Online publication date: 8-Nov-2018
https://doi.org/10.1080/14778238.2018.1541779
He WWang F(2016)A process-based framework of using social media to support innovation processInformation Technology and Management10.1007/s10799-015-0236-217:3(263-277)Online publication date: 1-Sep-2016
https://dl.acm.org/doi/10.1007/s10799-015-0236-2
Jussila JAramo-Immonen HKärkkäinen HLyytikkä JLugmayr A(2014)Value added of social media in open innovation communityProceedings of the 18th International Academic MindTrek Conference: Media Business, Management, Content & Services10.1145/2676467.2676504(118-124)Online publication date: 4-Nov-2014
https://dl.acm.org/doi/10.1145/2676467.2676504
Show More Cited By

Index Terms

How do B2B companies motivate participation in online innovation?
1. Human-centered computing
  1. Collaborative and social computing
    1. Collaborative and social computing theory, concepts and paradigms
      1. Computer supported cooperative work
2. Social and professional topics
  1. Professional topics
    1. Computing and business
      1. Computer supported cooperative work

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cover image ACM Other conferences

MindTrek '12: Proceeding of the 16th International Academic MindTrek Conference

October 2012

278 pages

ISBN:9781450316378

DOI:10.1145/2393132

Conference Chair:
Artur Lugmayr
Tampere University of Technology, Finland

Copyright © 2012 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 03 October 2012

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AcademicMindTrek '12

AcademicMindTrek '12: International Conference on Media of the Future

October 3 - 5, 2012

Tampere, Finland

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MindTrek '12 Paper Acceptance Rate 19 of 43 submissions, 44%;

Overall Acceptance Rate 110 of 207 submissions, 53%

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Cited By

Ammirato SFelicetti ADella Gala MAramo-Immonen HJussila JKärkkäinen H(2018)The use of social media for knowledge acquisition and dissemination in B2B companies: an empirical study of Finnish technology industriesKnowledge Management Research & Practice10.1080/14778238.2018.154177917:1(52-69)Online publication date: 8-Nov-2018
https://doi.org/10.1080/14778238.2018.1541779
He WWang F(2016)A process-based framework of using social media to support innovation processInformation Technology and Management10.1007/s10799-015-0236-217:3(263-277)Online publication date: 1-Sep-2016
https://dl.acm.org/doi/10.1007/s10799-015-0236-2
Jussila JAramo-Immonen HKärkkäinen HLyytikkä JLugmayr A(2014)Value added of social media in open innovation communityProceedings of the 18th International Academic MindTrek Conference: Media Business, Management, Content & Services10.1145/2676467.2676504(118-124)Online publication date: 4-Nov-2014
https://dl.acm.org/doi/10.1145/2676467.2676504
He WZha S(2014)Insights into the adoption of social media mashupsInternet Research10.1108/IntR-01-2013-001724:2(160-180)Online publication date: 1-Apr-2014
https://doi.org/10.1108/IntR-01-2013-0017

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