research-article

Supporting interaction and audience analysis in interactive TV systems

Authors:

Samuel da Costa Alves Basilio,

Marcelo Ferreira Moreno,

Eduardo BarréreAuthors Info & Claims

EuroITV '13: Proceedings of the 11th European Conference on Interactive TV and Video

Pages 23 - 30

https://doi.org/10.1145/2465958.2465977

Published: 24 June 2013 Publication History

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Abstract

Despite of the establishment of digital television services, audience measurement and other media analysis still rely on obsolete and usually expensive techniques that date back to the analog era. Moreover, the introduction of interactive services into TV terminal devices is not adequately considered in such market researches. The analysis of both viewer's audience and interactive behavior can thrive this market, which still didn't come up with killer interactive applications. This paper proposes and compares two approaches for the capture of viewer's audience and interactivity behavior in Interactive TV systems (iTV). The first approach for data capturing relies on new extensions to existing iTV middleware standards, whereas the second one just makes use of software features commonly supported by those standards. Captured data should be sent to aggregation servers that allow multiple reports to be generated and made available online for real time tracking. Aggregation servers and software tools are components of the Interaction and Audience Analysis Service Provider (IAASP), which is also described and implemented in this work.

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Cited By

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Soares EBarrére ERoesler VValdeni de Lima JSaibel Santos CWillrich R(2017)Analysis of an Architecture for Measurement of Audience in IPTV EnvironmentsProceedings of the 23rd Brazillian Symposium on Multimedia and the Web10.1145/3126858.3131569(97-100)Online publication date: 17-Oct-2017
https://dl.acm.org/doi/10.1145/3126858.3131569
Erikson V. De S. Rosa RFerreira De Lucena V(2017)Contextualizing and capturing individual user interactions in shared iTV environmentsMultimedia Tools and Applications10.1007/s11042-016-3489-976:6(8573-8595)Online publication date: 1-Mar-2017
https://dl.acm.org/doi/10.1007/s11042-016-3489-9
Basílio SMoreno MBarrére EPrazeres CSampaio PSantanchè ASantos CGoularte R(2013)Modeling digital interactive TV users behaviorProceedings of the 19th Brazilian symposium on Multimedia and the web10.1145/2526188.2526231(309-312)Online publication date: 5-Nov-2013
https://dl.acm.org/doi/10.1145/2526188.2526231

Index Terms

Supporting interaction and audience analysis in interactive TV systems
1. Applied computing
  1. Document management and text processing
    1. Document preparation
      1. Multi / mixed media creation
2. Human-centered computing
  1. Human computer interaction (HCI)
    1. Interaction paradigms
      1. Hypertext / hypermedia

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Published In

EuroITV '13: Proceedings of the 11th European Conference on Interactive TV and Video

June 2013

188 pages

ISBN:9781450319515

DOI:10.1145/2465958

General Chair:
Paolo Paolini
Politecnico di Milano, Italy
,
Program Chairs:
Paolo Cremonesi
Politecnico di Milano, Italy
,
George Lekakos
Athens University of Economics and Business, Greece

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 24 June 2013

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Politecnico di Milano

EuroITV '13: 11th European Conference on Interactive TV and Video

June 24 - 26, 2013

Como, Italy

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EuroITV '13 Paper Acceptance Rate 21 of 58 submissions, 36%;

Overall Acceptance Rate 52 of 149 submissions, 35%

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Soares EBarrére ERoesler VValdeni de Lima JSaibel Santos CWillrich R(2017)Analysis of an Architecture for Measurement of Audience in IPTV EnvironmentsProceedings of the 23rd Brazillian Symposium on Multimedia and the Web10.1145/3126858.3131569(97-100)Online publication date: 17-Oct-2017
https://dl.acm.org/doi/10.1145/3126858.3131569
Erikson V. De S. Rosa RFerreira De Lucena V(2017)Contextualizing and capturing individual user interactions in shared iTV environmentsMultimedia Tools and Applications10.1007/s11042-016-3489-976:6(8573-8595)Online publication date: 1-Mar-2017
https://dl.acm.org/doi/10.1007/s11042-016-3489-9
Basílio SMoreno MBarrére EPrazeres CSampaio PSantanchè ASantos CGoularte R(2013)Modeling digital interactive TV users behaviorProceedings of the 19th Brazilian symposium on Multimedia and the web10.1145/2526188.2526231(309-312)Online publication date: 5-Nov-2013
https://dl.acm.org/doi/10.1145/2526188.2526231

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Recommendations

How do people really interact with TV?: naturalistic observations of digital tv and digital video recorder users

Interactive TV narratives: Opportunities, progress, and challenges

The future of TV and media services: interactive live demo of fraunhofer FOKUS standardized converged rich media and IPTV solution

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