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Defining Audience Awareness for Information Systems Research

Published: 02 June 2016 Publication History

Abstract

Above all, information systems (IS) professionals must be effective communicators. After all, a core part of the job is to translate business needs into system requirements. Conveying information in the right form is essential. Effective IS professionals have refined social cognitive abilities. They consider their audience and tailor the content of their messages accordingly. This concept is called audience awareness. It is a manifestation of social cognition and a hallmark of strong communicators. Although the concept of audience awareness has been discussed in other contexts, it has never been used within the IS field. Therefore, the purpose of this research is to develop a conceptual definition of audience awareness so that it can be used for IS personnel research. The definition is derived inductively using a content-analytical approach. The definition is further refined and validated using an expert panel. Implications and future research are also discussed.

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  • (2019)The use of mobile systems to access health care big data in the Namibian environmentTHE ELECTRONIC JOURNAL OF INFORMATION SYSTEMS IN DEVELOPING COUNTRIES10.1002/isd2.1212086:2Online publication date: 21-Oct-2019

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cover image ACM Conferences
SIGMIS-CPR '16: Proceedings of the 2016 ACM SIGMIS Conference on Computers and People Research
June 2016
168 pages
ISBN:9781450342032
DOI:10.1145/2890602
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Publication History

Published: 02 June 2016

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Author Tags

  1. audience awareness
  2. information systems.
  3. personnel
  4. technical communication

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SIGMIS-CPR '16
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SIGMIS-CPR '16: 2016 Computers and People Research Conference
June 2 - 4, 2016
Virginia, Alexandria, USA

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View all
  • (2019)The use of mobile systems to access health care big data in the Namibian environmentTHE ELECTRONIC JOURNAL OF INFORMATION SYSTEMS IN DEVELOPING COUNTRIES10.1002/isd2.1212086:2Online publication date: 21-Oct-2019

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