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The Social Roles of Bots: Evaluating Impact of Bots on Discussions in Online Communities

Published: 01 November 2018 Publication History

Abstract

Bots, or programs designed to engage in social spaces and perform automated tasks, are typically understood as automated tools or as social "chatbots." In this paper, we consider their place alongside users in the emerging social ecosystem of audience participation platforms, through the application of Structural Role Theory. We perform a large-scale analysis of activity levels of user-designed bots on Twitch, finding that they communicate at a much greater rate than any other type of user. We build on a classification scheme derived from prior literature on bot functionalities to identify the roles bots play on Twitch, how these roles vary across different types of Twitch communities, and how users engage with them and vice versa. We conclude with a discussion of what roles are missing and where opportunities lie to re-conceptualize and re-design bots as social actors who help communities grow and evolve.

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      cover image Proceedings of the ACM on Human-Computer Interaction
      Proceedings of the ACM on Human-Computer Interaction  Volume 2, Issue CSCW
      November 2018
      4104 pages
      EISSN:2573-0142
      DOI:10.1145/3290265
      Issue’s Table of Contents
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      Published: 01 November 2018
      Published in PACMHCI Volume 2, Issue CSCW

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      Author Tags

      1. bots
      2. chatbots
      3. moderation
      4. social roles
      5. twitch

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