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Bandersnatch, Yea or Nay? Reception and User Experience of an Interactive Digital Narrative Video

Authors:

Christian Roth,

Hartmut KoenitzAuthors Info & Claims

TVX '19: Proceedings of the 2019 ACM International Conference on Interactive Experiences for TV and Online Video

Pages 247 - 254

https://doi.org/10.1145/3317697.3325124

Published: 04 June 2019 Publication History

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Abstract

The Netflix production Bandersnatch represents a potentially crucial step for interactive digital narrative videos, due to the platform's reach, popularity, and ability to finance costly experimental productions. Indeed, Netflix has announced that it will invest more into interactive narratives – moving into romance and other genres – which makes Bandersnatch even more important as first step and harbinger of things yet to come. For us, the question was therefore how audiences react to Bandersnatch. What are the factors driving user's enjoyment and what factors might mitigate the experience. For example, novelty value of an interactive experience on Netflix might be a crucial aspect or the combination with the successful series Black Mirror. We approach these questions from two angels – with a critical analysis of the work itself, including audience reactions and an initial user study using Roth's measurement toolbox (N = 32).

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Published In

TVX '19: Proceedings of the 2019 ACM International Conference on Interactive Experiences for TV and Online Video

June 2019

299 pages

ISBN:9781450360173

DOI:10.1145/3317697

Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Published: 04 June 2019

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TVX '19: ACM International Conference on Interactive Experiences for TV and Online Video

June 5 - 7, 2019

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The ‘Angstfabriek’ Experience: Factoring Fear into Transformative Interactive Narrative Design

An Integrated and Iterative Research Direction for Interactive Digital Narrative

Discrimination of media moments and media intervals: sticker-based watch-and-comment annotation

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