extended-abstract

Hacks for Cost-Justifying Usability: "Fear-Setting" vs. "Goal-Setting"

Authors:

Christian SturmAuthors Info & Claims

MobileHCI '19: Proceedings of the 21st International Conference on Human-Computer Interaction with Mobile Devices and Services

Article No.: 77, Pages 1 - 10

https://doi.org/10.1145/3338286.3347544

Published: 01 October 2019 Publication History

Abstract

This paper is designed to guide user-centered design professionals in running negotiations of usability cost justification with product owners. The paper introduces hacks that can be used by usability professionals to convince entrepreneurs or other decision makers to invest in usability improvements. The traditional cost-justifying usability approach focuses on emphasizing the potential profits that can be expected. This "goal-setting" approach, commonly represents a strong influence on the investment decision of young, nascent entrepreneurs. The new approach, which we are suggesting, is about avoiding losses and costs stemming from not taking any action. This is a "fear-setting" approach, which tends to influence the investment decisions of older and more experienced entrepreneurs. Usability professionals can thus identify and classify their audience regarding to age and years of experience in order to choose the most efficient mode of presenting justification of usability cost.

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Cited By

Rajanen M(2022)Usability Cost-Benefit Analysis for Information Technology Applications and Decision MakingResearch Anthology on Agile Software, Software Development, and Testing10.4018/978-1-6684-3702-5.ch048(970-986)Online publication date: 2022
https://doi.org/10.4018/978-1-6684-3702-5.ch048
Rajanen M(2020)Usability Cost-Benefit Analysis for Information Technology Applications and Decision MakingHandbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making10.4018/978-1-7998-3351-2.ch008(136-152)Online publication date: 2020
https://doi.org/10.4018/978-1-7998-3351-2.ch008

Hacks for Cost-Justifying Usability: "Fear-Setting" vs. "Goal-Setting"
1. Human-centered computing
  1. Interaction design
    1. Interaction design process and methods

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cover image ACM Conferences

MobileHCI '19: Proceedings of the 21st International Conference on Human-Computer Interaction with Mobile Devices and Services

October 2019

646 pages

ISBN:9781450368254

DOI:10.1145/3338286

Copyright © 2019 Owner/Author.

Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Published: 01 October 2019

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MobileHCI '19: 21st International Conference on Human-Computer Interaction with Mobile Devices and Services

October 1 - 4, 2019

Taipei, Taiwan

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Cited By

Rajanen M(2022)Usability Cost-Benefit Analysis for Information Technology Applications and Decision MakingResearch Anthology on Agile Software, Software Development, and Testing10.4018/978-1-6684-3702-5.ch048(970-986)Online publication date: 2022
https://doi.org/10.4018/978-1-6684-3702-5.ch048
Rajanen M(2020)Usability Cost-Benefit Analysis for Information Technology Applications and Decision MakingHandbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making10.4018/978-1-7998-3351-2.ch008(136-152)Online publication date: 2020
https://doi.org/10.4018/978-1-7998-3351-2.ch008

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