"Now You're Speaking My Language": Towards a Seamless Localized Product Experience
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Abstract
Increased internet access and improvements in localization processes means that more people have access to information and entertainment than ever before. However, many people still find it difficult to navigate online and offline resources in their preferred language. In this talk, I will describe some of the challenges people face using streaming services and consuming video content in different languages. I will present research on the challenges we've uncovered at Netflix and how we've approached addressing questions around members' language experience. These examples demonstrate how moving away from an English-centric experience can benefit a global audience.
References
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K. L. Costello, J. D. Martin III, and A. Edwards Brinegar. 2017. Online disclosure of illicit information: Information behaviors in two drug forums. Journal of the Association for Information Science and Technology, Vol. 68, 10 (2017), 2439--2448. tempurl https://doi.org/10.1002/asi.23880
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A. Edwards. 2017. Creating a Research Podcast. https://medium.com/facebook-research/creating-a-research-podcast-5e3df8c05ffc (Accessed: January, 2021).
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A. Edwards and D. Kelly. 2016. Engagement in Information Search. 157--176. tempurl https://doi.org/10.1007/978-3-319-27446-1_7
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A. Edwards and D. Kelly. 2017. Engaged or Frustrated? Disambiguating Emotional State in Search. In Proceedings of the ACM SIGIR Conference on Research and Development in Information Retrieval. 125--134. tempurl https://doi.org/10.1145/3077136.3080818
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A. Edwards, D. Kelly, and L. Azzopardi. 2015. The Impact of Query Interface Design on Stress, Workload and Performance. In Proceedings of the European Conference on Information Retrieval. 691--702.
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S. Frier. 2018. Instagram Looks like Facebook's Best Hope. https://www.bloomberg.com/news/features/2018-04--10/instagram-looks-like-facebook-s-best-hope (Accessed: January, 2021).
Index Terms
- "Now You're Speaking My Language": Towards a Seamless Localized Product Experience
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Published In
March 2021
384 pages
ISBN:9781450380553
DOI:10.1145/3406522
- General Chairs:
- Falk Scholer,
- Paul Thomas,
- Program Chairs:
- David Elsweiler,
- Hideo Joho,
- Noriko Kando,
- Catherine Smith
Copyright © 2021 Owner/Author.
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Association for Computing Machinery
New York, NY, United States
Publication History
Published: 14 March 2021
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CHIIR '21: ACM SIGIR Conference on Human Information Interaction and Retrieval
March 14 - 19, 2021
Canberra ACT, Australia
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