research-article

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"How advertiser-friendly is my video?": YouTuber's Socioeconomic Interactions with Algorithmic Content Moderation

Authors:

Yubo KouAuthors Info & Claims

Proceedings of the ACM on Human-Computer Interaction, Volume 5, Issue CSCW2

Article No.: 429, Pages 1 - 25

https://doi.org/10.1145/3479573

Published: 18 October 2021 Publication History

Abstract

To manage user-generated harmful video content, YouTube relies on AI algorithms (e.g., machine learning) in content moderation and follows a retributive justice logic to punish convicted YouTubers through demonetization, a penalty that limits or deprives them of advertisements (ads), reducing their future ad income. Moderation research is burgeoning in CSCW, but relatively little attention has been paid to the socioeconomic implications of YouTube's algorithmic moderation. Drawing from the lens of algorithmic labor, we describe how algorithmic moderation shapes YouTubers' labor conditions through algorithmic opacity and precarity. YouTubers coped with such challenges from algorithmic moderation by sharing and applying practical knowledge they learned about moderation algorithms. By analyzing video content creation as algorithmic labor, we unpack the socioeconomic implications of algorithmic moderation and point to necessary post-punishment support as a form of restorative justice. Lastly, we put forward design considerations for algorithmic moderation systems.

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Index Terms

"How advertiser-friendly is my video?": YouTuber's Socioeconomic Interactions with Algorithmic Content Moderation
1. Human-centered computing
  1. Collaborative and social computing
    1. Empirical studies in collaborative and social computing

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Proceedings of the ACM on Human-Computer Interaction Volume 5, Issue CSCW2

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October 2021

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EISSN:2573-0142

DOI:10.1145/3493286

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Ma RZhang ZGui XKou Y(2024)Labeling in the Dark: Exploring Content Creators’ and Consumers’ Experiences with Content Classification for Child Safety on YouTubeProceedings of the 2024 ACM Designing Interactive Systems Conference10.1145/3643834.3661565(1518-1532)Online publication date: 1-Jul-2024
https://dl.acm.org/doi/10.1145/3643834.3661565
Cheon EXu S(2024)Creative Precarity in Motion: Revealing the Hidden Labor Behind Animating Virtual CharactersProceedings of the 2024 ACM Designing Interactive Systems Conference10.1145/3643834.3661545(3471-3484)Online publication date: 1-Jul-2024
https://dl.acm.org/doi/10.1145/3643834.3661545
Kou YZhou YZhang ZGui X(2024)The Ecology of Harmful Design: Risk and Safety of Game Making on a Metaverse PlatformProceedings of the 2024 ACM Designing Interactive Systems Conference10.1145/3643834.3660678(1842-1856)Online publication date: 1-Jul-2024
https://dl.acm.org/doi/10.1145/3643834.3660678
Chen QSpapé MJacucci G(2024)Understanding Phantom Tactile Sensation on Commercially Available Social Virtual Reality PlatformsProceedings of the ACM on Human-Computer Interaction10.1145/36374188:CSCW1(1-22)Online publication date: 26-Apr-2024
https://dl.acm.org/doi/10.1145/3637418
Register YGrasso IWeingarten LFury LChinea CMalloy TSpiro E(2024)Beyond Initial Removal: Lasting Impacts of Discriminatory Content Moderation to Marginalized Creators on InstagramProceedings of the ACM on Human-Computer Interaction10.1145/36373008:CSCW1(1-28)Online publication date: 26-Apr-2024
https://dl.acm.org/doi/10.1145/3637300
Xia KLi WGan SLu S(2024)TS2ACTProceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies10.1145/36314457:4(1-22)Online publication date: 12-Jan-2024
https://dl.acm.org/doi/10.1145/3631445
Cai JLin YZhang HCarroll J(2024)Third-Party Developers and Tool Development For Community Management on Live Streaming Platform TwitchProceedings of the CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642787(1-18)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642787
Chen QBellucci AJacucci G(2024)“I’d rather drink in VRChat”: Understanding Drinking in Social Virtual RealityProceedings of the CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642405(1-16)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642405
Lyu YCai JCallis ACotter KCarroll J(2024)"I Got Flagged for Supposed Bullying, Even Though It Was in Response to Someone Harassing Me About My Disability.": A Study of Blind TikTokers’ Content Moderation ExperiencesProceedings of the CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642148(1-15)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642148
Chen QCai JJacucci G(2024)“People are Way too Obsessed with Rank”: Trust System in Social Virtual RealityComputer Supported Cooperative Work (CSCW)10.1007/s10606-024-09498-7Online publication date: 4-May-2024
https://doi.org/10.1007/s10606-024-09498-7
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