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Investigating Crowdworkers' Identify, Perception and Practices in Micro-Task Crowdsourcing

Published: 14 January 2022 Publication History
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  • Abstract

    Crowdsourcing is rapidly gaining popularity among academic and business communities. Yet, our understanding of this work way is still in its incipient stage, in particular regarding the increasingly large and diverse crowdworkers. As such, we aim to understand crowdworkers' perception and experience to themselves and their work from their own perspective. We explore this by a mix-methods study of crowdworkers in Ali, one of prominent micro-task crowdsourcing platforms in China. Our findings highlight crowdworker in Ali is not only a coded name, but also an identity with some positive attitudes and beliefs towards work and life. In particular, this identity provides many socio-psychological benefits for crowdworkers, which further contributes to their consistent engagement in Ali and proactive practices to improve crowdworker communities and Ali platform collaboratively. We according suggest that taking crowdworker identity as a lens for crowdsourcing research, and turning attention towards construction and expressions of crowdworkers' identity and values in their own context.

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      cover image Proceedings of the ACM on Human-Computer Interaction
      Proceedings of the ACM on Human-Computer Interaction  Volume 6, Issue GROUP
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      January 2022
      992 pages
      EISSN:2573-0142
      DOI:10.1145/3511803
      Issue’s Table of Contents
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      Published: 14 January 2022
      Published in PACMHCI Volume 6, Issue GROUP

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      Author Tags

      1. ali crowdsourcing
      2. crowdsourcing in china
      3. group identity
      4. identity
      5. micro-task crowdsourcing
      6. perception
      7. proactive practices

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      • Open Research Program of Shanghai Key Lab of Intelligent Information Processing

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