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Community Tech Workers: Scaffolding Digital Engagement Among Underserved Minority Businesses

Authors:

Kristin Seefeldt,

Aaron Jackson, and

Tawanna R. DillahuntAuthors Info & Claims

Proceedings of the ACM on Human-Computer Interaction, Volume 7, Issue CSCW2

Article No.: 331, Pages 1 - 25

https://doi.org/10.1145/3610180

Published: 04 October 2023 Publication History

Abstract

Small businesses are being encouraged to use digital technologies more than ever before. However, the greater emphasis on technology adoption puts underserved minority business owners (those who traditionally have faced barriers in accessing credit, capital and other resources) at greater risk of being left behind. We take an assets-based approach to understand business owners' strengths and challenges in adopting and using digital technologies. We then implement a community-based intervention---Community Tech Workers (CTWs)---to bridge the growing socio-technical gap in the context of small businesses on Detroit's Eastside, which are primarily Black-women-owned businesses. We take a mixed-methods approach, using a combination of a survey, interviews, and observations, to outline how the CTW program 1) helps businesses determine where to start with technology use, 2) offers support grounded in the day-to-day realities of running a business, and 3) builds caring relationships with business owners to foster trust in technology support services. We suggest opportunities for a more collective perspective on assets-based community development and outline considerations for building culturally-conscious ecosystems of support for digital engagement.

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Cited By

Kotturi YHui JJohnson TSanifu LDillahunt T(2024)Sustaining Community-Based Research in Computing: Lessons from Two Tech Capacity Building Initiatives for Local BusinessesProceedings of the ACM on Human-Computer Interaction10.1145/36410178:CSCW1(1-31)Online publication date: 26-Apr-2024
https://dl.acm.org/doi/10.1145/3641017
Hui JSeefeldt KSanifu LBaer CSzomstein JDillahunt T(2024)“I was able to give her the confidence”: Reciprocal Capacity Building in a Community-based Program for Digital EngagementProceedings of the CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642209(1-13)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642209

Index Terms

Community Tech Workers: Scaffolding Digital Engagement Among Underserved Minority Businesses
1. Human-centered computing
  1. Human computer interaction (HCI)
    1. Empirical studies in HCI

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cover image Proceedings of the ACM on Human-Computer Interaction

Proceedings of the ACM on Human-Computer Interaction Volume 7, Issue CSCW2

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October 2023

4055 pages

EISSN:2573-0142

DOI:10.1145/3626953

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Kotturi YHui JJohnson TSanifu LDillahunt T(2024)Sustaining Community-Based Research in Computing: Lessons from Two Tech Capacity Building Initiatives for Local BusinessesProceedings of the ACM on Human-Computer Interaction10.1145/36410178:CSCW1(1-31)Online publication date: 26-Apr-2024
https://dl.acm.org/doi/10.1145/3641017
Hui JSeefeldt KSanifu LBaer CSzomstein JDillahunt T(2024)“I was able to give her the confidence”: Reciprocal Capacity Building in a Community-based Program for Digital EngagementProceedings of the CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642209(1-13)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642209

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