article

The Mediating of Perceived Usefulness and Perceived Ease of Use: The Case of Mobile Banking in Yemen

Authors:

Ahmed Mohammed Mutahar,

Norzaidi Mohd Daud,

Ramayah Thurasamy,

Rasheed AbdulsalamAuthors Info & Claims

International Journal of Technology Diffusion, Volume 9, Issue 2

Pages 21 - 40

https://doi.org/10.4018/IJTD.2018040102

Published: 01 April 2018 Publication History

Abstract

While there are a wide range of business opportunities available via mobile technologies, mobile banking services have not been widely accepted by bank clients in Yemen. This article aims to test the mediation effect of TAM core constructs between the external factor self-efficacy and the intention. Questionnaire survey data collected from Four hundred and eighty-two valid responses from bank clients. SEM via AMOS was utilized to determine the importance levels of associations and interactions between the factors tested. The proposed model evidenced by goodness of fit of the model to the data, explained 81% of the variance in intention. The findings of the multivariate analysis reveal that self-efficacy has had a significantly positive affect on the perceived usefulness, and perceived ease of use. In addition, ease of use and usefulness has a positive important direct influence on the intention. Also, usefulness and ease of use mediated the relation between self-efficacy and intention. The results of the current article might give further insights into mobile banking strategies.

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Cited By

Alam SMasukujjaman MAhmad MJaffor R(2022)Acceptance of online distance learning (ODL) among students: Mediating role of utilitarian and hedonic valueEducation and Information Technologies10.1007/s10639-022-11533-328:7(8503-8536)Online publication date: 23-Dec-2022
https://dl.acm.org/doi/10.1007/s10639-022-11533-3
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https://dl.acm.org/doi/10.4018/JGIM.2021030106
Ackaradejruangsri PAmoroso DSato O(2021)Dual-Factor Approach to Consumer Acceptance of Mobile BankingInternational Journal of Technology Diffusion10.4018/IJTD.202101010112:1(1-27)Online publication date: 1-Jan-2021
https://dl.acm.org/doi/10.4018/IJTD.2021010101

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cover image International Journal of Technology Diffusion

International Journal of Technology Diffusion Volume 9, Issue 2

April 2018

85 pages

ISSN:1947-9301

EISSN:1947-931X

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IGI Global

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Published: 01 April 2018

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Alam SMasukujjaman MAhmad MJaffor R(2022)Acceptance of online distance learning (ODL) among students: Mediating role of utilitarian and hedonic valueEducation and Information Technologies10.1007/s10639-022-11533-328:7(8503-8536)Online publication date: 23-Dec-2022
https://dl.acm.org/doi/10.1007/s10639-022-11533-3
Hwang YMalaquias RMalaquias FHa Y(2021)A Cross-Country Study on Intention to Use Mobile BankingJournal of Global Information Management10.4018/JGIM.202103010629:2(102-117)Online publication date: 1-Mar-2021
https://dl.acm.org/doi/10.4018/JGIM.2021030106
Ackaradejruangsri PAmoroso DSato O(2021)Dual-Factor Approach to Consumer Acceptance of Mobile BankingInternational Journal of Technology Diffusion10.4018/IJTD.202101010112:1(1-27)Online publication date: 1-Jan-2021
https://dl.acm.org/doi/10.4018/IJTD.2021010101

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