Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
skip to main content
research-article

What's going on? Age, distraction, and multitasking during online survey taking

Published: 01 December 2014 Publication History

Abstract

Participants in an online survey revealed what other activities they engaged in while taking it.Younger people were more likely than older people to multitask.The relationship between age, multitasking, and sense of distraction was curvilinear.Most multitasking increased feelings of distraction.Some activities decreased feelings of distraction when combined with survey-taking. Nearly 6000 adults from 7 countries participated in an online survey about what other activities they engaged in while taking the survey and how distracted they felt. Younger people were more likely than older ones to engage in electronic and non-electronic multitasking. Engaging in a wider range of tasks was associated with feeling more distracted. However, once the variety of tasks was taken into account, interruptions associated with checking or talking on one's phone made participants feel less distracted. The relationship between age, multitasking, and feeling distraction was curvilinear, with middle-aged respondents being more affected by multitasking than either younger or older survey takers. The findings suggest that people of all ages are often deliberate multitaskers who choose their distractions intentionally, at least some of the time. This bodes well for researchers seeking to administer online surveys, because it suggests that survey takers will set themselves up with the type and amount of distractions they are comfortable with. The finding that a high degree of electronic multitasking may decrease the perception of distraction should be followed by experiments verifying if this perception corresponds to actual task performance.

References

[1]
R. Bardhi, A.J. Rohm, F. Sultan, Tuning in and tuning out: Media multitasking among young consumers, Journal of Consumer Behavior, 9 (2010) 316-332.
[2]
Baumgartner, S. E., Weeda, W., van der Heijden, L., & Huizinga, M. (2013). The relationship between media multitasking and executive function in early adolescents. Paper presented at the meeting of the international communication association, London, UK.
[3]
L.L. Bowman, E. Levin, B.M. Waite, M. Gendon, Can students really multitask? An experimental study of instant messaging while reading, Computers & Education, 54 (2010) 927-931.
[4]
K.L. Campbell, C.L. Grady, C. Ng, L. Hasher, Age differences in the frontoparietal cognitive control network: Implications for distractibility, Neuropsychologia, 50 (2012) 2212-2223.
[5]
L.M. Carrier, N.A. Cheever, L.D. Rosen, S. Benitez, J. Chang, Multitasking across generations: Multitasking choices and difficulty ratings in three generations of Americans, Computers in Human Behavior, 2009 (2009) 483-489.
[6]
S.L. Connelly, L. Hasher, R.T. Zacks, Age and reading: The impact of distraction, Psychology and Aging, 6 (1991) 533-541.
[7]
Foehr, U. (2006, December). Media multitasking among youth: Prevalence, pairings, and predictors. The Henry J. Kaiser Family Foundation. <http://www.kff.org/entmedia/upload/7592.pdf>.
[8]
A. Gazzaley, J.W. Cooney, J. Rissman, M. D'esposito, Top-down suppression deficit underlies working memory impairment in normal aging, Nature Neuroscience, 8 (2005) 1298-1300.
[9]
R.M. Groves, Three eras of survey research, Public Opinion Quarterly, 75 (2011) 861-871.
[10]
L. Hasher, E.R. Stoltzful, R.T. Zacks, B. Rypma, Age and inhibition, Journal of Experimental Psychology: Learning, Memory, and Cognition, 17 (1991) 163-169.
[11]
E.J. Helsper, R. Eynon, Digital natives: Where is the evidence?, British Research Journal, 36 (2010) 503-520.
[12]
S.-H. Jeong, M. Fishbein, Predictors of multitasking with media: Media factors and audience factors, Media Psychology, 10 (2007) 364-384.
[13]
L.E. Levine, B.M. Waite, L.L. Bowman, Electronic media use, reading, and academic distractibility in college youth, Cyberpsychology and Behavior, 10 (2007) 560-566.
[14]
T. Malmstrom, D. LaVoie, Age differences in inhibition of schema-activated distractors, Experimental Aging Research, 28 (2002) 281-298.
[15]
D.G. McDonald, J. Meng, The multitasking of entertainment, in: The culture of efficiency: Technology in everyday life, Peter Lang, New York, 2009, pp. 142-157.
[16]
S. Monsell, Task switching, Trends in Cognitive Sciences, 7 (2003) 134-140.
[17]
Neff, J. (2012, September 12). Inside the brain of a boomer: Cash-rich demo does poorly with visual complexity. Advertising Age. <http://adage.com/article/news/inside-brain-a-boomer-cash-rich-demo-sees-ads/237089/>.
[18]
Nielsen Company (2009, December 18). Television, Internet, and mobile usage in the U.S.: A2/M2 three screen report. <http://www.nielsen.com/content/dam/corporate/us/en/newswire/uploads/2009/09/ThreeScreenReport_US_2Q09REV.pdf>.
[19]
Nielsen Company (2013, June 20). The me generation meets generation me. <http://www.nielsen.com/us/en/newswire/2013/the-me-generation-meets-generation-me.html>.
[20]
Y. Park, Changes in TV viewing habits: An empirical analysis of second screen usage, Asian Journal of Information and Communications, 5 (2013) 33-44.
[21]
Preacher, K. J. (2002, May). Calculation for the test of the difference between two independent correlation coefficients Computer software. <http://quantpsy.org>.
[22]
Prensky, M. (2001). Digital natives, digital immigrants. In On the horizon, October 2001 (Vol. 9, issue no. 5). Lincoln: NCB University Press.
[23]
Richtel, M. (2010, November 21). Growing up digital, wired for distraction. The New York Times (pp. A1, A20).
[24]
Rideout, V. J., Foehr, U. G., & Roberts, D. F. (2010, January). Generation M2: Media in the life of 8- to 18year-olds. The Henry J. Kaiser Family Foundation. <http://www.kff.org/entmedia/8010.cfm>.
[25]
Steinberg, B. (2012, April 9). Study: Young consumers switch media 27 times an hour. Advertising Age. <http://adage.com/article/news/study-young-consumers-switch-media-27-times-hour/234008/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage>.
[26]
Stross, R. (2012, March 3). The second screen, trying to complement the first. The New York Times. <http://www.nytimes.com>.
[27]
H.A.M. Voorveld, M. van der Goot, Age differences in media multitasking: A diary study, Journal of Broadcasting and Electronic Media, 57 (2013) 392-408.
[28]
B.M. Waite, L.E. Levine, L.L. Bowman, Instant messaging, multitasking and media use of college youth: Connections to impulsiveness and distractibility, American Journal of Media Psychology, 2 (2009) 126-146.
[29]
Wang, J. (2013, June). Cognitive dimensions of multitasking. Paper presented at the meeting of the international communication association, London.
[30]
L. Yang, L. Hasher, The enhanced effects of pictorial distraction in older adults, The Journals of Gerontology Series B: Psychological Sciences and Social Sciences, 62 (2007) 230-233.
[31]
L. Yeykelis, J.J. Cummings, B. Reeves, Multitasking on a single device: Arousal and the frequency, anticipation, and prediction of switching between media content on a computer, Journal of Communication, 64 (2014) 167-192.
[32]
Zwarun, L., & Hall, A. (2011, November). Is public the new private? A first look at media multitasking and online video. Paper presented at the meeting of the National Communication Asssociation, New Orleans, LA.
[33]
L. Zwarun, A. Hall, Narrative persuasion, transportation, and the role of need for cognition in online viewing of fantastical films, Media Psychology, 15 (2014) 327-355.

Cited By

View all
  • (2021)Completion Conditions and Response Behavior in Smartphone SurveysSocial Science Computer Review10.1177/089443932097123339:6(1253-1271)Online publication date: 1-Dec-2021
  • (2021)Do Distractions During Web Survey Completion Affect Data Quality? Findings From a Laboratory ExperimentSocial Science Computer Review10.1177/089443931985150339:1(148-161)Online publication date: 25-Feb-2021
  • (2018)Measuring Individual Video QoEACM Transactions on Multimedia Computing, Communications, and Applications10.1145/318351214:2s(1-24)Online publication date: 1-May-2018
  • Show More Cited By

Recommendations

Comments

Information & Contributors

Information

Published In

cover image Computers in Human Behavior
Computers in Human Behavior  Volume 41, Issue C
December 2014
554 pages

Publisher

Elsevier Science Publishers B. V.

Netherlands

Publication History

Published: 01 December 2014

Author Tags

  1. Computer
  2. Data collection
  3. Distraction
  4. Multitasking
  5. Survey

Qualifiers

  • Research-article

Contributors

Other Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

  • Downloads (Last 12 months)0
  • Downloads (Last 6 weeks)0
Reflects downloads up to 09 Feb 2025

Other Metrics

Citations

Cited By

View all
  • (2021)Completion Conditions and Response Behavior in Smartphone SurveysSocial Science Computer Review10.1177/089443932097123339:6(1253-1271)Online publication date: 1-Dec-2021
  • (2021)Do Distractions During Web Survey Completion Affect Data Quality? Findings From a Laboratory ExperimentSocial Science Computer Review10.1177/089443931985150339:1(148-161)Online publication date: 25-Feb-2021
  • (2018)Measuring Individual Video QoEACM Transactions on Multimedia Computing, Communications, and Applications10.1145/318351214:2s(1-24)Online publication date: 1-May-2018
  • (2018)Unveiling the dark side of social networking sitesInformation and Management10.1016/j.im.2017.05.00155:1(109-119)Online publication date: 1-Jan-2018
  • (2017)Why Do Web Surveys Take Longer on Smartphones?Social Science Computer Review10.1177/089443931662993235:3(357-377)Online publication date: 1-Jun-2017
  • (2017)Careless response and attrition as sources of bias in online survey assessments of personality traits and performanceComputers in Human Behavior10.1016/j.chb.2017.06.03276:C(417-430)Online publication date: 1-Nov-2017
  • (2017)Is there a link between media-multitasking and the executive functions of filtering and response inhibition?Computers in Human Behavior10.1016/j.chb.2017.06.00175:C(667-677)Online publication date: 1-Oct-2017
  • (2016)Investigating respondent multitasking in web surveys using paradataComputers in Human Behavior10.1016/j.chb.2015.10.02855:PB(777-787)Online publication date: 1-Feb-2016
  • (2015)A look at task-switching and multi-tasking behaviorsComputers in Human Behavior10.1016/j.chb.2015.03.01249:C(237-244)Online publication date: 1-Aug-2015

View Options

View options

Figures

Tables

Media

Share

Share

Share this Publication link

Share on social media