Gamer perception of endorsements from Fortnite Streamers on YouTube
Article No.: 56, Pages 1 - 3
Abstract
This paper explores gamers’ perceptions of Fortnite streamers’ YouTube videos specifically exploring how players perceive Fortnite streamers as influencers and how these internal perceptions shape their experience of the streamers’ videos and their own gameplay. In-depth semi-structured interviews were conducted revealing that streamers are, first, perceived as entertainers by showcasing high-level gameplay. Gamers consume this content because it is perceived as fun, relaxing, and an engaging way to learn. Streamers are, second, an inspiration to play by inspiring competition, collaboration, curiosity and commitment in gamers through their expertise in showcasing the game. Finally, gamers perceive streamers as endorsers through their videos as skins are perceived as giving social status, the battle pass is perceived to provide rewards, and new game mechanics are promoted.
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- Gamer perception of endorsements from Fortnite Streamers on YouTube
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Published In
September 2020
804 pages
ISBN:9781450388078
DOI:10.1145/3402942
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Published: 17 September 2020
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FDG '20
FDG '20: International Conference on the Foundations of Digital Games
September 15 - 18, 2020
Bugibba, Malta
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