Marketing Science

This study investigates how people's satisfaction judgments are modified after they interact with other group members. It integrates research on customer satisfaction and social influence to develop hypotheses about how an individual's satisfaction is ...

This paper extends the scanner-based choice literature by explicitly incorporating individual-level brand-preference data. We illustrate our model using a unique data set that combines survey and scanner data collected from the same individuals.

The ...

When making product choices, consumers are influenced by the preferences of other consumers, such as family members, friends, neighbors, and colleagues. Preference interdependence among family members is likely to be significant because of cohabitation ...

For many consumers who use loans to acquire an expensive durable such as a car, the market value of their current (used) durable is less than the outstanding loan amount. If these consumers want to replace their used durable with a new one, they might ...

In contrast to other marketing activities, advertising is usually outsourced---historically, to an integrated full-service advertising agency that provides both creative and media services. Recently, major changes have occurred, specialized media shops ...

A brand choice model with heterogeneous price-threshold parameters is used to investigate a three-regime piecewise-linear stochastic utility function. The model is used to explore the relationships between aspects of consumer price sensitivity and price ...