The Changing Architecture of Advertising Agencies
Abstract
References
Index Terms
- The Changing Architecture of Advertising Agencies
Recommendations
The Changing Architecture of Advertising Agencies
In contrast to other marketing activities, advertising is usually outsourced---historically, to an integrated full-service advertising agency that provides both creative and media services. Recently, major changes have occurred, specialized media shops ...
The Changing Architecture of Advertising Agencies
In contrast to other marketing activities, advertising is usually outsourced---historically, to an integrated full-service advertising agency that provides both creative and media services. Recently, major changes have occurred, specialized media shops ...
Implications of Channel Structure for Leasing or Selling Durable Goods
In spite of the fact that many durable products are sold through dealers, the literature has largely ignored the issue of how product durability affects the interactions between a manufacturer and her dealers. We seek to fill this gap by considering a ...
Comments
Information & Contributors
Information
Published In
Publisher
INFORMS
Linthicum, MD, United States
Publication History
Author Tags
Qualifiers
- Article
Contributors
Other Metrics
Bibliometrics & Citations
Bibliometrics
Article Metrics
- 0Total Citations
- 0Total Downloads
- Downloads (Last 12 months)0
- Downloads (Last 6 weeks)0
Other Metrics
Citations
View Options
View options
Get Access
Login options
Check if you have access through your login credentials or your institution to get full access on this article.
Sign in