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- articleMarch 2019
Digitization of music: consumer adoption amidst piracy, unbundling, and rebundling
Digital music formats and the Internet as a distribution mechanism have fundamentally disrupted the music industry by altering the way music is packaged, distributed, and consumed. This disruptive innovation has come in two stages. First, it enabled ...
- articleJuly 2018
Unbundling of Ancillary Service: How Does Price Discrimination of Main Service Matter?
Manufacturing & Service Operations Management (INFORMS-MSOM), Volume 20, Issue 3Pages 455–466https://doi.org/10.1287/msom.2017.0646We consider a setting where the firm sells a main service e.g., air travel and an ancillary service e.g., in-flight meal to two types of consumers: high type e.g., business travelers and low type e.g., leisure travelers. The firm decides whether to ...
- articleFebruary 2010
Snakes and ladders: Unbundling in a next generation world
Telecommunications Policy (TELEP), Volume 34, Issue 1-2Pages 80–85https://doi.org/10.1016/j.telpol.2009.11.006Next generation access (NGA) networks are an opportunity and a challenge for regulators. Unlike the costs of a copper access networks, those of an NGA are not yet sunk; hence fixed monopoly suppliers need an incentive to invest. This need is likely to ...
- articleJuly 2006
The Changing Architecture of Advertising Agencies
Marketing Science (MKTGS), Volume 25, Issue 4Pages 367–383In contrast to other marketing activities, advertising is usually outsourced---historically, to an integrated full-service advertising agency that provides both creative and media services. Recently, major changes have occurred, specialized media shops ...
- articleJuly 2006
The Changing Architecture of Advertising Agencies
Marketing Science (MKTGS), Volume 25, Issue 4Pages 367–383In contrast to other marketing activities, advertising is usually outsourced---historically, to an integrated full-service advertising agency that provides both creative and media services. Recently, major changes have occurred, specialized media shops ...
- articleJuly 2006
The Changing Architecture of Advertising Agencies
In contrast to other marketing activities, advertising is usually outsourced---historically, to an integrated full-service advertising agency that provides both creative and media services. Recently, major changes have occurred, specialized media shops ...
- articleDecember 2005
The Impact of E-Commerce on Competition in the Retail Brokerage Industry
This paper analyzes the impact of e-commerce on markets where established firms face competition from Internet-based entrants with focused offerings. In particular, we study the retail brokerage sector where the growth of online brokerages and the ...
- ArticleMarch 2004
Mobile data innovation: Lucio and the cyclic innovation model
ICEC '04: Proceedings of the 6th international conference on Electronic commercePages 603–608https://doi.org/10.1145/1052220.1052297New developments in the mobile telecom industry, such as growing transmission bandwidth and sector-crossing business alliances, change the way in which mobile telco's are innovating. Traditional innovation models, such as the single-company linear model ...