ACM Transactions on Economics and Computation

Display advertisements are typically sold by the impression, where one impression is simply one download of an ad. Previous work has shown that the longer an ad is in view, the more likely a user is to remember it and that there are diminishing returns ...

We consider the problem of playing a repeated two-player zero-sum game safety: that is, guaranteeing at least the value of the game per period in expectation regardless of the strategy used by the opponent. Playing a stage-game equilibrium strategy at ...

We study truthful auctions for secondary spectrum usage in wireless networks. In this scenario, n communication requests need to be allocated to k available channels that are subject to interference and noise. We present the first truthful mechanisms ...

Truthfulness is fragile and demanding. It is oftentimes harder to guarantee truthfulness when solving a problem than it is to solve the problem itself. Even worse, truthfulness can be utterly destroyed by small uncertainties in a mechanism’s outcome. ...

Web publishers must balance two objectives: how to keep users engaged by directing them to relevant content, and how to properly monetize this user traffic. The standard approach is to solve each problem in isolation, for example, by displaying content ...

Modern online advertising increasingly relies on the ability to follow the same user across the Internet using technology called cookie matching to increase efficiency in ad allocation. Web publishers today use this technology to share information about ...