research-article

Paximadaki, the game: creating an advergame for promoting traditional food products

Authors:

Dimitris Grammenos,

George Margetis,

Panagiotis Koutlemanis, and

Xenophon ZabulisAuthors Info & Claims

MindTrek '12: Proceeding of the 16th International Academic MindTrek Conference

October 2012

Pages 287 - 290

https://doi.org/10.1145/2393132.2393195

Published: 03 October 2012 Publication History

Abstract

This paper presents an advergame installation for promoting the brand and products of a food company producing various types of traditional Cretan rusks. The paper first presents some background and related work. Then the requirements set towards creating the game are outlined, followed by concept creation and design decisions taken in order to meet these requirements, as well as a description of the user interface, gameplay and implementation characteristics of the resulting game. The game has already been installed with remarkable success in two different food exhibitions.

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Cited By

Margetis GApostolakis KNtoa SPapagiannakis GStephanidis C(2020)X-Reality Museums: Unifying the Virtual and Real World Towards Realistic Virtual MuseumsApplied Sciences10.3390/app1101033811:1(338)Online publication date: 31-Dec-2020
https://doi.org/10.3390/app11010338
Partarakis NGrammenos DMargetis GZidianakis EDrossis GLeonidis AMetaxakis GAntona MStephanidis C(2017)Digital Cultural Heritage Experience in Ambient IntelligenceMixed Reality and Gamification for Cultural Heritage10.1007/978-3-319-49607-8_19(473-505)Online publication date: 27-Apr-2017
https://doi.org/10.1007/978-3-319-49607-8_19
Drossis GNtelidakis AGrammenos DZabulis XStephanidis C(2015)Immersing Users in Landscapes Using Large Scale Displays in Public SpacesProceedings of the Third International Conference on Distributed, Ambient, and Pervasive Interactions - Volume 918910.1007/978-3-319-20804-6_14(152-162)Online publication date: 2-Aug-2015
https://dl.acm.org/doi/10.1007/978-3-319-20804-6_14
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cover image ACM Other conferences

MindTrek '12: Proceeding of the 16th International Academic MindTrek Conference

October 2012

278 pages

ISBN:9781450316378

DOI:10.1145/2393132

Conference Chair:
Artur Lugmayr
Tampere University of Technology, Finland

Copyright © 2012 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 03 October 2012

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AcademicMindTrek '12

AcademicMindTrek '12: International Conference on Media of the Future

October 3 - 5, 2012

Tampere, Finland

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MindTrek '12 Paper Acceptance Rate 19 of 43 submissions, 44%;

Overall Acceptance Rate 110 of 207 submissions, 53%

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Cited By

Margetis GApostolakis KNtoa SPapagiannakis GStephanidis C(2020)X-Reality Museums: Unifying the Virtual and Real World Towards Realistic Virtual MuseumsApplied Sciences10.3390/app1101033811:1(338)Online publication date: 31-Dec-2020
https://doi.org/10.3390/app11010338
Partarakis NGrammenos DMargetis GZidianakis EDrossis GLeonidis AMetaxakis GAntona MStephanidis C(2017)Digital Cultural Heritage Experience in Ambient IntelligenceMixed Reality and Gamification for Cultural Heritage10.1007/978-3-319-49607-8_19(473-505)Online publication date: 27-Apr-2017
https://doi.org/10.1007/978-3-319-49607-8_19
Drossis GNtelidakis AGrammenos DZabulis XStephanidis C(2015)Immersing Users in Landscapes Using Large Scale Displays in Public SpacesProceedings of the Third International Conference on Distributed, Ambient, and Pervasive Interactions - Volume 918910.1007/978-3-319-20804-6_14(152-162)Online publication date: 2-Aug-2015
https://dl.acm.org/doi/10.1007/978-3-319-20804-6_14
Yusof NRias R(2014)Serious game based therapeutic: Towards therapeutic game design model for adolescence2014 IEEE Conference on e-Learning, e-Management and e-Services (IC3e)10.1109/IC3e.2014.7081239(40-45)Online publication date: Dec-2014
https://doi.org/10.1109/IC3e.2014.7081239
Korzetz MKeller CLamack FSchlegel T(2014)Full-Body Interaction for the Elderly in Trade Fair EnvironmentsHCI in Business10.1007/978-3-319-07293-7_32(328-338)Online publication date: 2014
https://doi.org/10.1007/978-3-319-07293-7_32

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