Entity linking at the tail: sparse signals, unknown entities, and phrase models

Web search is seeing a paradigm shift from keyword based search to an entity-centric organization of web data. To support web search with this deeper level of understanding, a web-scale entity linking system must have 3 key properties: First, its feature extraction must be robust to the diversity of web documents and their varied writing styles and content structures. Second, it must maintain high-precision linking for "tail" (unpopular) entities that is robust to the existence of confounding entities outside of the knowledge base and entity profiles with minimal information. Finally, the system must represent large-scale knowledge bases with a scalable and powerful feature representation. We have built and deployed a web-scale unsupervised entity linking system for a commercial search engine that addresses these requirements by combining new developments in sparse signal recovery to identify the most discriminative features from noisy, free-text web documents; explicit modeling of out-of-knowledge-base entities to improve precision at the tail; and the development of a new phrase-unigram language model to efficiently capture high-order dependencies in lexical features. Using a knowledge base of 100M unique people from a popular social networking site, we present experimental results in the challenging domain of people-linking at the tail, where most entities have limited web presence. Our experimental results show that this system substantially improves on the precision-recall tradeoff over baseline methods, achieving precision over 95% with recall over 60%.