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Show me the money!: an analysis of project updates during crowdfunding campaigns

Published: 26 April 2014 Publication History

Abstract

Hundreds of thousands of crowdfunding campaigns have been launched, but more than half of them have failed. To better understand the factors affecting campaign outcomes, this paper targets the content and usage patterns of project updates -- communications intended to keep potential funders aware of a campaign's progress. We analyzed the content and usage patterns of a large corpus of project updates on Kickstarter, one of the largest crowdfunding platforms. Using semantic analysis techniques, we derived a taxonomy of the types of project updates created during campaigns, and found discrepancies between the design intent of a project update and the various uses in practice (e.g. social promotion). The analysis also showed that specific uses of updates had stronger associations with campaign success than the project's description. Design implications were formulated from the results to help designers better support various uses of updates in crowdfunding campaigns.

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  • (2024)The Influence of Fixed and Flexible Funding Mechanisms on Reward-Based Crowdfunding SuccessJournal of Risk and Financial Management10.3390/jrfm1710045417:10(454)Online publication date: 7-Oct-2024
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    cover image ACM Conferences
    CHI '14: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
    April 2014
    4206 pages
    ISBN:9781450324731
    DOI:10.1145/2556288
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 26 April 2014

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    Author Tags

    1. crowdfunding
    2. crowdsouring
    3. updates

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    April 26 - May 1, 2014
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    CHI '14 Paper Acceptance Rate 465 of 2,043 submissions, 23%;
    Overall Acceptance Rate 6,199 of 26,314 submissions, 24%

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    • (2024)The Influence of Fixed and Flexible Funding Mechanisms on Reward-Based Crowdfunding SuccessJournal of Risk and Financial Management10.3390/jrfm1710045417:10(454)Online publication date: 7-Oct-2024
    • (2024)Understanding crowdfunding as collaborative networks for startups: A research agendaREGEPE Entrepreneurship and Small Business Journal10.14211/regepe.esbj.e2581Online publication date: 27-Sep-2024
    • (2024)Compreensão do crowdfunding como redes colaborativas para startups: Uma agenda de pesquisaREGEPE Entrepreneurship and Small Business Journal10.14211/regepe.esbj.e2416Online publication date: 27-Sep-2024
    • (2024)Signaling theory in entrepreneurial fundraising and crowdfunding researchJournal of Small Business Management10.1080/00472778.2024.2412710(1-26)Online publication date: Nov-2024
    • (2023)From hashtag to cashback: Success determinants in crowdfunders' user behaviorRevista Galega de Economía10.15304/rge.32.2.8582(1-25)Online publication date: 26-Jan-2023
    • (2023)It Is All About Criticism: Understanding the Effect of Social Media Discourse on Legal Crowdfunding CampaignsProceedings of the ACM on Human-Computer Interaction10.1145/35795007:CSCW1(1-37)Online publication date: 16-Apr-2023
    • (2023)Hidden Indicators of Collective Intelligence in CrowdfundingProceedings of the ACM Web Conference 202310.1145/3543507.3583414(3806-3815)Online publication date: 30-Apr-2023
    • (2023)Deep Cross-Attention Network for Crowdfunding Success PredictionIEEE Transactions on Multimedia10.1109/TMM.2022.314125625(1306-1319)Online publication date: 2023
    • (2023)Investors’ confidence in the crowdlending platform and the impact of Covid-19Journal of Business Research10.1016/j.jbusres.2022.113433155(113433)Online publication date: Jan-2023
    • (2023)Follow the moneyElectronic Commerce Research and Applications10.1016/j.elerap.2023.10132462:COnline publication date: 1-Nov-2023
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