research-article

Insights from Deploying See-Through Augmented Reality Signage in the Wild

Authors:

Leena Ventä-Olkkonen,

Jonna HäkkiläAuthors Info & Claims

PerDis '15: Proceedings of the 4th International Symposium on Pervasive Displays

Pages 179 - 185

https://doi.org/10.1145/2757710.2757730

Published: 10 June 2015 Publication History

Abstract

Typically the key challenges with interactive digital signage are (1) interaction times are short (usually in the order of seconds), (2) interaction needs to be very easy to understand, and (3) interaction needs to provide a benefit that justifies the effort to engage. To tackle these challenges, we propose a see-through augmented reality application for digital signage that enables passersby to observe the area behind the display, augmented with useful data. We report on the development and deployment of our application in two public settings: a public library and a supermarket. Based on observations of 261 (library) and 661 (supermarket) passersby and 14 interviews, we provide early insights and implications for application designers. Our results show a significant increase in attention: the see-through signage was noticed by 46% of the people, compared to 14% with the non-see through version. Furthermore, findings indicate that to best benefit the passersby, the AR displays should clearly communicate their purpose.

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Cited By

Gerakianaki AZidianakis ENeroutsou VNtagianta AManoli KNtoa SAdami IAntona MStephanidis C(2024)STAR: A See-Through Augmented Reality Exhibit Showcase for Transparent DisplaysHCI International 2024 – Late Breaking Papers10.1007/978-3-031-76815-6_19(263-279)Online publication date: 11-Dec-2024
https://doi.org/10.1007/978-3-031-76815-6_19
Satkowski MRzayev RGoebel EDachselt R(2022)ABOVE & BELOW: Investigating Ceiling and Floor for Augmented Reality Content Placement2022 IEEE International Symposium on Mixed and Augmented Reality (ISMAR)10.1109/ISMAR55827.2022.00068(518-527)Online publication date: Oct-2022
https://doi.org/10.1109/ISMAR55827.2022.00068
Parker CTomitsch MDavies NValkanova NKay JBernhaupt RMueller FVerweij DAndres JMcGrenere JCockburn AAvellino IGoguey ABjørn PZhao SSamson BKocielnik R(2020)Foundations for Designing Public Interactive Displays that Provide Value to UsersProceedings of the 2020 CHI Conference on Human Factors in Computing Systems10.1145/3313831.3376532(1-12)Online publication date: 21-Apr-2020
https://dl.acm.org/doi/10.1145/3313831.3376532
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Index Terms

Insights from Deploying See-Through Augmented Reality Signage in the Wild
1. Human-centered computing
  1. Human computer interaction (HCI)

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Published In

cover image ACM Conferences

PerDis '15: Proceedings of the 4th International Symposium on Pervasive Displays

June 2015

268 pages

ISBN:9781450336086

DOI:10.1145/2757710

General Chairs:
Sven Gehring
German Research Center for Artificial Intelligence, Saarbrücken, Germany
,
Antonio Krüger
German Research Center for Artificial Intelligence, Saarbrücken, Germany
,
Program Chairs:
Florian Alt
University of Munich, Munich, Germany
,
Nick Taylor
University of Dundee, Dundee, UK

Copyright © 2015 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

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Published: 10 June 2015

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PerDis '15

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SIGMOBILE

PerDis '15: The International Symposium on Pervasive Displays

June 10 - 12, 2015

Saarbruecken, Germany

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PerDis '15 Paper Acceptance Rate 30 of 55 submissions, 55%;

Overall Acceptance Rate 213 of 384 submissions, 55%

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Cited By

Gerakianaki AZidianakis ENeroutsou VNtagianta AManoli KNtoa SAdami IAntona MStephanidis C(2024)STAR: A See-Through Augmented Reality Exhibit Showcase for Transparent DisplaysHCI International 2024 – Late Breaking Papers10.1007/978-3-031-76815-6_19(263-279)Online publication date: 11-Dec-2024
https://doi.org/10.1007/978-3-031-76815-6_19
Satkowski MRzayev RGoebel EDachselt R(2022)ABOVE & BELOW: Investigating Ceiling and Floor for Augmented Reality Content Placement2022 IEEE International Symposium on Mixed and Augmented Reality (ISMAR)10.1109/ISMAR55827.2022.00068(518-527)Online publication date: Oct-2022
https://doi.org/10.1109/ISMAR55827.2022.00068
Parker CTomitsch MDavies NValkanova NKay JBernhaupt RMueller FVerweij DAndres JMcGrenere JCockburn AAvellino IGoguey ABjørn PZhao SSamson BKocielnik R(2020)Foundations for Designing Public Interactive Displays that Provide Value to UsersProceedings of the 2020 CHI Conference on Human Factors in Computing Systems10.1145/3313831.3376532(1-12)Online publication date: 21-Apr-2020
https://dl.acm.org/doi/10.1145/3313831.3376532
Ichino JIsoda KHisanaga IGamberini LPittarello FSpagnolli A(2019)Effect of age on use of interactive exhibits in a museum contextProceedings of the 13th Biannual Conference of the Italian SIGCHI Chapter: Designing the next interaction10.1145/3351995.3352047(1-11)Online publication date: 23-Sep-2019
https://dl.acm.org/doi/10.1145/3351995.3352047
Gruenefeld UWolff TDiekmann NKoelle MHeuten WKhamis MSorce SCauchard JGentile V(2019)ChalkboARdProceedings of the 8th ACM International Symposium on Pervasive Displays10.1145/3321335.3324929(1-6)Online publication date: 12-Jun-2019
https://dl.acm.org/doi/10.1145/3321335.3324929
Tamura YMorishita SAsama H(2018)Development of Fluffy Screen System and Field Trial at a Shopping MallInternational Journal of Automation Technology10.20965/ijat.2018.p049212:4(492-498)Online publication date: 3-Jul-2018
https://doi.org/10.20965/ijat.2018.p0492
Miazi NCastro CShehab M(2018)Mobile Users as AdvertisersProceedings of the 17th International Conference on Mobile and Ubiquitous Multimedia10.1145/3282894.3282929(253-264)Online publication date: 25-Nov-2018
https://dl.acm.org/doi/10.1145/3282894.3282929
Parker CTomitsch MKay J(2018)Does the Public Still Look at Public Displays?Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies10.1145/32142762:2(1-24)Online publication date: 5-Jul-2018
https://dl.acm.org/doi/10.1145/3214276
Prange SMüller VBuschek DAlt FHenze NWoźniak PVäänänen KWilliamson JSchneegass S(2017)QuakequizProceedings of the 16th International Conference on Mobile and Ubiquitous Multimedia10.1145/3152832.3152841(49-56)Online publication date: 26-Nov-2017
https://dl.acm.org/doi/10.1145/3152832.3152841
Merenda CKim HGabbard JLeong SLarge DBurnett GBoll SPfleging BDonmez BPolitis ILarge D(2017)Did You See Me?Proceedings of the 9th International Conference on Automotive User Interfaces and Interactive Vehicular Applications10.1145/3122986.3123013(40-49)Online publication date: 24-Sep-2017
https://dl.acm.org/doi/10.1145/3122986.3123013
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