research-article

What makes you click: exploring visual signals to entice interaction on public displays

Authors:

Vassilis Kostakos,

Jorge Gonçalves,

Timo OjalaAuthors Info & Claims

CHI '13: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

Pages 1699 - 1708

https://doi.org/10.1145/2470654.2466225

Published: 27 April 2013 Publication History

Abstract

Most studies take for granted the critical first steps that prelude interaction with a public display: awareness of the interactive affordances of the display, and enticement to interact. In this paper we investigate mechanisms for enticing interaction on public displays, and study the effectiveness of visual signals in overcoming the 'first click' problem. We combined 3 atomic visual elements (color/greyscale, animation/static, and icon/text) to form 8 visual signals that were deployed on 8 interactive public displays on a university campus for 8 days. Our findings show that text is more effective in enticing interaction than icons, color more than greyscale, and static signals are more effective than animated. Further, we identify gender differences in the effectiveness of these signals. Finally, we identify a behavior termed "display avoidance" that people exhibit with interactive public displays.

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Index Terms

What makes you click: exploring visual signals to entice interaction on public displays
1. Human-centered computing

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cover image ACM Conferences

CHI '13: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

April 2013

3550 pages

ISBN:9781450318990

DOI:10.1145/2470654

General Chair:
Wendy E. Mackay
INRIA
,
Program Chairs:
Stephen Brewster
Glasgow University
,
Susanne Bødker
University of Aarhus

Copyright © 2013 ACM.

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Published: 27 April 2013

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CHI '13 Paper Acceptance Rate 392 of 1,963 submissions, 20%;

Overall Acceptance Rate 6,199 of 26,314 submissions, 24%

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https://dl.acm.org/doi/10.1145/3698138
Cao QZhang JFan SRong JQi MDuan ZZhao PLiu LZhou ZChen W(2024)NearFetch: Enhancing Touch-Based Mobile Interaction on Public Displays with an Embedded Programmable NFC ArrayProceedings of the 26th International Conference on Multimodal Interaction10.1145/3678957.3685749(234-243)Online publication date: 4-Nov-2024
https://dl.acm.org/doi/10.1145/3678957.3685749
Chang YHan SLee HLee SKim WChoi JMcCracken CSong J(2024)Understanding Instant Social Control of Shared Devices in Public Spaces: A Field TrialProceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies10.1145/36785928:3(1-33)Online publication date: 9-Sep-2024
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