abstract

Persona Generation from Aggregated Social Media Data

Authors:

Bernard J. JansenAuthors Info & Claims

CHI EA '17: Proceedings of the 2017 CHI Conference Extended Abstracts on Human Factors in Computing Systems

Pages 1748 - 1755

https://doi.org/10.1145/3027063.3053120

Published: 06 May 2017 Publication History

Abstract

We develop a methodology for persona generation using real time social media data for the distribution of products via online platforms. From a large social media account containing more than 30 million interactions from users from 181 countries engaging with more than 4,200 digital products produced by a global media corporation, we demonstrate that our methodology can first identify both distinct and impactful user segments and then create persona descriptions by automatically adding pertinent features, such as names, photos, and personal attributes. We validate our approach by implementing the methodology into an actual working system that leverages large scale online user data for generation of persona descriptions. We present the overall methodological approach, data analysis process, and system development. Findings show this method can develop believable personas representing real groups of people using real-time online user data. Results have implications for those distributing products via online platforms.

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Cited By

Jung SSalminen JAldous KJansen B(2025)PersonaCraft: Leveraging language models for data-driven persona developmentInternational Journal of Human-Computer Studies10.1016/j.ijhcs.2025.103445197(103445)Online publication date: Mar-2025
https://doi.org/10.1016/j.ijhcs.2025.103445
Zhang XLiu LWang YLiu XWang HArora CLiu HWang WHoang T(2024)Auto-Generated Personas: Enhancing User-centered Design Practices among University StudentsExtended Abstracts of the CHI Conference on Human Factors in Computing Systems10.1145/3613905.3651043(1-7)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613905.3651043
Li XDing XZhu QMa JZhou HSun J(2024)An enterprise portrait tag extraction method based on context embedding and knowledge distillationSoft Computing10.1007/s00500-024-09911-928:20(11823-11834)Online publication date: 18-Jul-2024
https://doi.org/10.1007/s00500-024-09911-9
Show More Cited By

Index Terms

Persona Generation from Aggregated Social Media Data
1. Human-centered computing
  1. Human computer interaction (HCI)

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Published In

cover image ACM Conferences

CHI EA '17: Proceedings of the 2017 CHI Conference Extended Abstracts on Human Factors in Computing Systems

May 2017

3954 pages

ISBN:9781450346566

DOI:10.1145/3027063

General Chairs:
Gloria Mark
University of California Irvine
,
Susan Fussell
Cornell University
,
Program Chairs:
Cliff Lampe
University of Michigan
,
m.c. schraefel
University of Southampton
,
Juan Pablo Hourcade
University of Iowa
,
Caroline Appert
Université Paris-Sud
,
Daniel Wigdor
University of Toronto

Copyright © 2017 Owner/Author.

Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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SIGCHI: ACM Special Interest Group on Computer-Human Interaction

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 06 May 2017

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CHI '17

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SIGCHI

CHI '17: CHI Conference on Human Factors in Computing Systems

May 6 - 11, 2017

Colorado, Denver, USA

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CHI EA '17 Paper Acceptance Rate 1,000 of 5,000 submissions, 20%;

Overall Acceptance Rate 6,164 of 23,696 submissions, 26%

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CHI 2025

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ACM CHI Conference on Human Factors in Computing Systems

April 26 - May 1, 2025

Yokohama , Japan

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Cited By

Jung SSalminen JAldous KJansen B(2025)PersonaCraft: Leveraging language models for data-driven persona developmentInternational Journal of Human-Computer Studies10.1016/j.ijhcs.2025.103445197(103445)Online publication date: Mar-2025
https://doi.org/10.1016/j.ijhcs.2025.103445
Zhang XLiu LWang YLiu XWang HArora CLiu HWang WHoang T(2024)Auto-Generated Personas: Enhancing User-centered Design Practices among University StudentsExtended Abstracts of the CHI Conference on Human Factors in Computing Systems10.1145/3613905.3651043(1-7)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613905.3651043
Li XDing XZhu QMa JZhou HSun J(2024)An enterprise portrait tag extraction method based on context embedding and knowledge distillationSoft Computing10.1007/s00500-024-09911-928:20(11823-11834)Online publication date: 18-Jul-2024
https://doi.org/10.1007/s00500-024-09911-9
Shuhan HShuling H(2023)Research on the Application of Public Cultural Service APP Design Based on AI Technology2023 3rd Asia-Pacific Conference on Communications Technology and Computer Science (ACCTCS)10.1109/ACCTCS58815.2023.00045(224-227)Online publication date: Feb-2023
https://doi.org/10.1109/ACCTCS58815.2023.00045
Li XDing XXie QGao SZhu Q(2023)An enterprise adaptive tag extraction method based on multi-feature dynamic portraitComplex & Intelligent Systems10.1007/s40747-023-01029-z9:5(5333-5344)Online publication date: 18-Mar-2023
https://doi.org/10.1007/s40747-023-01029-z
Jansen BJung SSalminen J(2023)Finetuning Analytics Information Systems for a Better Understanding of Users: Evidence of Personification Bias on Multiple Digital ChannelsInformation Systems Frontiers10.1007/s10796-023-10395-526:2(775-798)Online publication date: 22-Apr-2023
https://doi.org/10.1007/s10796-023-10395-5
Park DKang J(2022)Constructing Data-Driven Personas through an Analysis of Mobile Application Store DataApplied Sciences10.3390/app1206286912:6(2869)Online publication date: 10-Mar-2022
https://doi.org/10.3390/app12062869
Spiliotopoulos DMargaris DKoutrakis KPhilippopoulos PVassilakis C(2022)Persona Finetuning for Online Gaming Using Personalisation TechniquesHCI International 2022 - Late Breaking Papers. Interaction in New Media, Learning and Games10.1007/978-3-031-22131-6_48(656-668)Online publication date: 26-Jun-2022
https://dl.acm.org/doi/10.1007/978-3-031-22131-6_48
Jansen BSalminen JJung SGuan KJansen BSalminen JJung SGuan K(2022)Challenges of Applying Data-Driven Persona DevelopmentData-Driven Personas10.1007/978-3-031-02231-9_6(139-158)Online publication date: 8-Mar-2022
https://doi.org/10.1007/978-3-031-02231-9_6
Jansen BSalminen JJung SGuan KJansen BSalminen JJung SGuan K(2022)Data-Driven Personas as Interfaces for Persona Analytics SystemData-Driven Personas10.1007/978-3-031-02231-9_5(119-135)Online publication date: 8-Mar-2022
https://doi.org/10.1007/978-3-031-02231-9_5
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