research-article

Spiral of Silence 2.0: Political Self-Censorship among Young Facebook Users

Authors:

Christian Pieter Hoffmann,

Christoph LutzAuthors Info & Claims

#SMSociety17: Proceedings of the 8th International Conference on Social Media & Society

Article No.: 10, Pages 1 - 12

https://doi.org/10.1145/3097286.3097296

Published: 28 July 2017 Publication History

Abstract

This study applies the spiral of silence theory to political discourse among digital natives on Facebook. Using structural equation modeling on a survey of 967 Facebook users in Germany under the age of 30, we find that network heterogeneity increases the perception of the opinion climate as adverse, which, in turn leads to self-censorship. Moreover, political interest and active Facebook use foster users' willingness to speak out, while fear of isolation and communication apprehension lower it. We discuss the findings, embed them into discourses about impression management and context collapse, and show the usefulness of the spiral of silence theory in social media research.

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Cited By

Kelm ODohle MFriess DVowe GZiegele M(2024)Which Perceived Opinion Climates Influence the Participation in Online Political Discussions?Journal of Broadcasting & Electronic Media10.1080/08838151.2024.236111368:4(519-537)Online publication date: 17-Jun-2024
https://doi.org/10.1080/08838151.2024.2361113
Zhang JCooks EKim BViehouser MBarnidge M(2024)Who says what? Social networks and digital inequalities in online political expression and content creationThe Information Society10.1080/01972243.2024.236051140:5(361-375)Online publication date: Jul-2024
https://doi.org/10.1080/01972243.2024.2360511
Rodríguez-Castro M(2024)Public Value and Liberal Democracies: The Potential of Public Service Media as Islands of Trust in the Digital Public SphereMedia Influence on Opinion Change and Democracy10.1007/978-3-031-70231-0_6(83-98)Online publication date: 31-Oct-2024
https://doi.org/10.1007/978-3-031-70231-0_6
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Index Terms

Spiral of Silence 2.0: Political Self-Censorship among Young Facebook Users
1. Human-centered computing
  1. Collaborative and social computing
    1. Collaborative and social computing theory, concepts and paradigms
      1. Social content sharing
      2. Social media
2. Information systems
  1. World Wide Web
    1. Web applications
      1. Social networks

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#SMSociety17: Proceedings of the 8th International Conference on Social Media & Society

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https://doi.org/10.1080/08838151.2024.2361113
Zhang JCooks EKim BViehouser MBarnidge M(2024)Who says what? Social networks and digital inequalities in online political expression and content creationThe Information Society10.1080/01972243.2024.236051140:5(361-375)Online publication date: Jul-2024
https://doi.org/10.1080/01972243.2024.2360511
Rodríguez-Castro M(2024)Public Value and Liberal Democracies: The Potential of Public Service Media as Islands of Trust in the Digital Public SphereMedia Influence on Opinion Change and Democracy10.1007/978-3-031-70231-0_6(83-98)Online publication date: 31-Oct-2024
https://doi.org/10.1007/978-3-031-70231-0_6
Hasell ANabi R(2023)Emotion, Information Sharing, and Social MediaEmotions in the Digital World10.1093/oso/9780197520536.003.0020(381-C19P114)Online publication date: 20-Jul-2023
https://doi.org/10.1093/oso/9780197520536.003.0020
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